USD 6.9 billion
Teeth Whitening Market Size, Share, Growth Analysis, By Product Type (Toothpaste, Gels and Strips, Whitening Device), By Distribution Channel( Offline and Online), By End User( Men, Women, and Kids), By Composition(Bleaching Agent, Non-Bleaching Agent), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30L2142 |
Region:
Global |
Published Date: February, 2024
Pages:
250
|Tables:
114
|Figures:
77
Teeth Whitening Market Insights
Teeth Whitening Market size was valued at USD 6.9 billion in 2019 and is poised to grow from USD 7.2 billion in 2023 to USD 10.6 billion by 2031, growing at a CAGR of 5% in the forecast period (2024-2031).
Teeth whitening is a popular cosmetic teeth care procedure that effectively removes surface stains from the teeth. It includes both vital and non-vital whitening. Non-vital whitening is done on teeth with no live nerves, whereas vital whitening is done on teeth with live nerves. Excessive consumption of coffee, carbonated beverages and, sugar products increases stains in teeth. Teeth whitening products like whitening toothpaste, whitening gel & strips, whitening light devices, and whitening pens have been shown to be effective at removing such stains.
With a growing population interested in improving their dental aesthetics, this industry has made significant strides. The market is thriving because developing countries have generated a large amount of disposable income. With old age-related tooth ailments, the geriatric population, in general, has fueled the growth of the market. Factors such as the growing popularity of cosmetic dentistry, evolving medical tourism of dental treatment, and the implementation of numerous government initiatives for public oral health care are just a few drivers of market growth.
US Teeth Whitening Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Offline
Fastest Growth
Offline
Growth Rate
5% CAGR
Global Teeth Whitening Market ($ Bn)
Country Share for North America Region (%)
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Teeth Whitening Market Segmental Analysis
Global Teeth Whitening market is segmented on the basis of product type, distribution channel, end-user, composition, and region. By product type, the market is segmented into toothpaste, gels and strips, and whitening device. By distribution channel, the market is bifurcated into offline and online. By end user, the market is segmented into men, women, and kids. By composition, the market is segmented into bleaching agents, and non-bleaching agents. By region, the market is divided into North America, Europe, Asia Pacific, Latin America, and MEA.
Teeth Whitening Market Analysis by Product Type
Teeth whitening market is segmented into whitening gels and strips, whitening toothpaste, and white light teeth whitening devices. The products are easily available in the market. Toothpaste is commonly accepted by the population due to its affordability and ease of application. However, quick-fix solution for the permanent dental solution is likely to grow in coming years owing to increase in research and less time-consuming dental procedure. Whitening toothpaste is also expected to witness higher growth as these products are easy to use, easily available, and cost-effective.
Teeth Whitening Market Analysis by Distribution Channel
Offline sales channel is expected to grow significantly during the forecast period due to ease of accessibility. Manufactures are likely to make changes in distribution channels according to the needs and demands of consumers. Offline channel provides exposure to various other competitive brands and makes easy for consumers to make choice. Offline channel includes supermarkets and grocery stores, which collectively account for about 50% of market share in 2022.
Global Teeth Whitening Market By Distribution Channel
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Teeth Whitening Market Regional Insights
North America held a major share in the global teeth whitening market, and it is expected to show a similar trend over the forecast period, without significant fluctuations. The United States is anticipated to dominate the teeth whitening market, owing to the growing inclination toward cosmetic dentistry. The adoption of these products is likely to increase in the coming years due to increasing awareness of dental aesthetics.
According to the United States Census Data and Simmons National Consumer Survey (NHCS), 307.17 million Americans used toothpaste in 2022, and the number is expected to increase to 316.03 million in 2028. In a survey conducted by the American Dental Association (ADA) Health Policy Institute, 97% of responding dentists indicated that their offices were seeing emergency patients only or not seeing any patients in 2022. Also, with the increasing geriatric population and unhealthy food habits, accompanied by liquor, soda, tobacco, junk food, and caffeine consumption, the prevalence of discoloration of teeth increases, which may positively impact the US market growth. Moreover, several companies are continuously launching products associated with teeth whitening, which is also one of the driving factors for the market. For example, in 2020, Crest, the subsidiary of Procter & Gamble, launched Crest 3DWhitestrips, which fall under the home teeth white whitening category. Thus, because of the aforementioned factors, the teeth whitening market is expected to grow tremendously in North America over the forecast period.
Asia Pacific is expected to grow at the fastest rate during the forecast period. This is primarily due to the growing amount of disposable income generated in developing countries such as India and China. With such a large population in this area, many people are interested in aesthetically improving their dental health. Furthermore, the high prevalence of dental conditions such as periodontitis, which contributes to teeth staining, is compelling people to seek out teeth whitening procedures, increasing market growth.
Global Teeth Whitening Market By Region
- Largest
- Fastest
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Teeth Whitening Market Dynamics
Teeth Whitening Market Drivers
- Consumer awareness about self-grooming and oral hygiene is one of the major factors expected to drive growth in the global teeth whitening products market. Growing demand for herbal oral products is opening up new markets for herbal teeth whitening products. Alcohol, essential oils, chlorhexidine, and other chemicals are found in oral products. Furthermore, long-term use of such products causes changes in taste perception, as well as dryness or irritation of oral tissues. As a result, demand for herbal teeth whitening products is expected to rise during the forecast period.
Teeth Whitening Market Restraint
- Low awareness in rural areas is anticipated to stymie market growth. Furthermore, the health risks associated with teeth whitening products are expected to be a hindrance to the teeth whitening market.
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Teeth Whitening Market Competitive Landscape
The market studied is moderately consolidated, with a few companies currently dominating the market globally. Some of the major market players have acquired the maximum share. The players are focusing on developing innovative products to increase their market shares along with strategic alliances to expand their product portfolios.
Teeth Whitening Market Top Player’s Company Profiles
- Procter & Gamble
- Colgate-Palmolive Company
- Johnson & Johnson
- Unilever
- GlaxoSmithKline
- Philips
- Ultradent Products Inc.
- Beaming White LLC
- GLO Science
- BriteSmile Inc.
- Dentsply Sirona
- Biolase Inc.
- G&H Orthodontics
- SmileDirectClub
- Beyond Dental & Health Inc.
- BrilliantSmile Sweden AB
- Rembrandt
- Waterpik Inc.
- Oral-B
- Crest
Teeth Whitening Market Recent Developments
- In September 2022, Perfect Corp., the leading provider of artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions, collaborated with Colgate to launch a specialized tooth whitening algorithm that will use AR simulation to bring the results of the brands' Colgate Optic White Overnight Teeth Whitening Pen to life.
- In September 2022, Wellnex Life agreed to buy the Mr Bright teeth whitening brand for $1.5 million in scrip. Wellnex will acquire Mr Bright for $1.5 million in ordinary shares, half of which will be escrowed for 12 months and the other half for 24 months, according to the announced deal..
Teeth Whitening Key Market Trends
- Social media, on its own, is playing an important role in promoting at-home teeth whitening procedures. According to White Dental Beauty, a 2016 survey conducted by a London dental surgery revealed that 84% of respondents felt more pressure to have a perfect smile as the number of adults and celebrities seeking orthodontic treatment increased. According to a Forbes article from 2019, 5% of influencers who offer product or service recommendations drive 45% of social influence, which will help to strengthen the teeth whitening market.
Teeth Whitening Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, the global teeth whitening market is growing owing to increasing consumer awareness about self-grooming & oral hygiene. Among product type, whitening toothpaste segment accounted for the largest market share in the global teeth whitening market. Among distribution channel, hypermarket & supermarkets segment held major share in the global market.
| Report Metric | Details |
|---|---|
| Market size value in 2019 | USD 6.9 billion |
| Market size value in 2031 | USD 10.6 billion |
| Growth Rate | 5% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Teeth Whitening Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Teeth Whitening Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Teeth Whitening Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Teeth Whitening Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Teeth Whitening Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Teeth Whitening Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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