Teeth Whitening Market Size, Share, Growth Analysis, By Product Type (Toothpaste, Gels and Strips, Whitening Device), By Distribution Channel( Offline and Online), By End User( Men, Women, and Kids), By Composition(Bleaching Agent, Non-Bleaching Agent), By Region - Industry Forecast 2024-2031

North America held a major share in the global teeth whitening market, and it is expected to show a similar trend over the forecast period, without significant fluctuations. The United States is anticipated to dominate the teeth whitening market, owing to the growing inclination toward cosmetic dentistry. The adoption of these products is likely to increase in the coming years due to increasing awareness of dental aesthetics.

According to the United States Census Data and Simmons National Consumer Survey (NHCS), 307.17 million Americans used toothpaste in 2022, and the number is expected to increase to 316.03 million in 2028. In a survey conducted by the American Dental Association (ADA) Health Policy Institute, 97% of responding dentists indicated that their offices were seeing emergency patients only or not seeing any patients in 2022. Also, with the increasing geriatric population and unhealthy food habits, accompanied by liquor, soda, tobacco, junk food, and caffeine consumption, the prevalence of discoloration of teeth increases, which may positively impact the US market growth. Moreover, several companies are continuously launching products associated with teeth whitening, which is also one of the driving factors for the market. For example, in 2020, Crest, the subsidiary of Procter & Gamble, launched Crest 3DWhitestrips, which fall under the home teeth white whitening category. Thus, because of the aforementioned factors, the teeth whitening market is expected to grow tremendously in North America over the forecast period.

Asia Pacific is expected to grow at the fastest rate during the forecast period. This is primarily due to the growing amount of disposable income generated in developing countries such as India and China. With such a large population in this area, many people are interested in aesthetically improving their dental health. Furthermore, the high prevalence of dental conditions such as periodontitis, which contributes to teeth staining, is compelling people to seek out teeth whitening procedures, increasing market growth.