Teeth Whitening Market Size, Share, Growth Analysis, By Product Type (Toothpaste, Gels and Strips, Whitening Device), By Distribution Channel( Offline and Online), By End User( Men, Women, and Kids), By Composition(Bleaching Agent, Non-Bleaching Agent), By Region - Industry Forecast 2024-2031

Teeth Whitening Market size was valued at USD 6.9 billion in 2019 and is poised to grow from USD 7.2 billion in 2023 to USD 10.6 billion by 2031, growing at a CAGR of 5% in the forecast period (2024-2031).

Teeth whitening is a popular cosmetic teeth care procedure that effectively removes surface stains from the teeth. It includes both vital and non-vital whitening. Non-vital whitening is done on teeth with no live nerves, whereas vital whitening is done on teeth with live nerves. Excessive consumption of coffee, carbonated beverages and, sugar products increases stains in teeth. Teeth whitening products like whitening toothpaste, whitening gel & strips, whitening light devices, and whitening pens have been shown to be effective at removing such stains.

With a growing population interested in improving their dental aesthetics, this industry has made significant strides. The market is thriving because developing countries have generated a large amount of disposable income. With old age-related tooth ailments, the geriatric population, in general, has fueled the growth of the market. Factors such as the growing popularity of cosmetic dentistry, evolving medical tourism of dental treatment, and the implementation of numerous government initiatives for public oral health care are just a few drivers of market growth.

US Teeth Whitening Market is poised to grow at a sustainable CAGR for the next forecast year.