Global tequila market

Tequila Market Size, Share, Growth Analysis, By Type(Blanco, Reposado, Anejo, Others), By Grade(Value, Premium, High-end Premium, Super-Premium), By Distribution Channel(Off-Trade and On-Trade), By Region - Industry Forecast 2024-2031

Report ID: SQMIG30C2130 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 90 | Figures: 76

Tequila Market Competitive Landscape

Due to the presence of significant players, the global tequila market is very competitive. As a way to get an advantage over rivals, players are now concentrating on releasing new products. New tastes have just entered the market and are being introduced as a result of cooperative agreements including mergers and acquisitions, joint ventures, and others. For instance, in April 2021, Bacardi's tequila brand Cazadores in the United States now includes a premix RTD. The 5.9 percent% alcohol by volume (abv) RTDs are available in a fiery margarita, margarita, and Paloma tastes. They are manufactured entirely from blue agave. The firm hopes to provide the consumer with an intelligently designed and contemporary on-the-go experience with the launch.

Top Players in Global Tequila Market

  • Jose Cuervo
  • Sauza
  • Patrón
  • Don Julio
  • Hornitos
  • Casa Noble
  • 1800 Tequila
  • Avion Tequila
  • El Tesoro Tequila
  • Milagro Tequila
  • Tequila Herradura
  • Tequila Ocho
  • Clase Azul Tequila
  • Corzo Tequila
  • Tequila Cazadores
  • Tequila Fortaleza
  • Tequila Chamucos
  • Tequila Tres Generaciones
  • Tequila El Jimador
  • Tequila Espolon

Tequila Market Recent Development

  • In February 2022 - Pernod Ricard's Avión brand added Avión Reserva Cristalino Tequila to its lineup of Reservas. The business has produced a product that honours each stage of its production process, from the field to the bottle, showcasing the distinctiveness of its terroir, the personality of the agave, the purity of the distillation, and the delicate relationship with wood during ageing.
  • In February 2022 - Suntory Holdings Limited’s Alejo Cristalino, a new ultra-premium offering from the Tres Generaciones® Tequila brand, has been unveiled. The smooth yet distinctive liquor was developed by Tres Generaciones' master distillers at La Perseverancia Distillery in Jalisco, showcasing the company's dedication to quality and creativity.
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Tequila Market size was valued at USD 8.99 billion in 2019 and is poised to grow from USD 9.5 billion in 2023 to USD 14.69 billion by 2031, growing at a CAGR of 5.6% in the forecast period (2024-2031).

Due to the presence of significant players, the tequila market is very competitive. As a way to get an advantage over rivals, players are now concentrating on releasing new products. New tastes have just entered the market and are being introduced as a result of cooperative agreements including mergers and acquisitions, joint ventures, and others. For instance, in April 2021, Bacardi's tequila brand Cazadores in the United States now includes a premix RTD. The 5.9 percent% alcohol by volume (abv) RTDs are available in a fiery margarita, margarita, and Paloma tastes. They are manufactured entirely from blue agave. The firm hopes to provide the consumer with an intelligently designed and contemporary on-the-go experience with the launch. 'Jose Cuervo', 'Sauza', 'Patrón', 'Don Julio', 'Hornitos', 'Casa Noble', '1800 Tequila', 'Avion Tequila', 'El Tesoro Tequila', 'Milagro Tequila', 'Tequila Herradura', 'Tequila Ocho', 'Clase Azul Tequila', 'Corzo Tequila', 'Tequila Cazadores', 'Tequila Fortaleza', 'Tequila Chamucos', 'Tequila Tres Generaciones', 'Tequila El Jimador', 'Tequila Espolon'

One of the key factors boosting demand for distilled spirits made from blue agave plants is the increasing acclaim that various artisanal spirits are receiving from consumers all over the world. Tequila market expansion is fueled by consumers' need for excellent exotic beverages with a fresh taste across the globe. To draw customers in and experiment with new flavours, major producers like Patron Spirits International developed flavours including flowery, black pepper, turmeric, and pumpkin.

Tequila is being significantly helped by the growing trend of mixing various spirits to create cocktails that give consumers a unique alcoholic beverage experience in retail sales. The spirit had a reputation for drinking slowly at first but finally changed as a result of the arrival of the novel, exotic beverages on the market. The growth in consumer interest in tequila-based cocktails has increased because of cocktail culture, including El Diablo, Paloma, and other people. To meet consumer demand for at-home cocktail trends, several leading beverage producers have released cocktail kits and virtual cocktail-making tools sessions, which has accelerated market expansion. The beverage has been created to go well with heavy liquors and cocktails like margaritas, tequila, Ginger ale, and tonic.

Due to very widespread tequila consumption, North America holds the highest share of the tequila market. In North America, industries like restaurants, bars, and pubs are expanding rapidly, which could be a driver for the tequila market. Due to the enormous increase in tequila consumption in the region, North America follows Western Europe in the worldwide tequila market. Due to changes in consumer behaviour, the Asia-Pacific region, except Japan, accounts for a disproportionately high volume share of the tequila market.

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Global tequila market

Report ID: SQMIG30C2130

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