Global Thermal Underwear Market

Thermal Underwear Market Size, Share, Growth Analysis, By Material(Cotton, Synthetic, Wool, Blends and Other), By Type(Tops, Bottoms, Sets), By End user(Men, Women, and Kids), By Distribution channel(Retail Store, Super-market, Online), By Region - Industry Forecast 2024-2031

Report ID: SQMIG35A2743 | Region: Global | Published Date: July, 2027
Pages: 219 | Tables: 116 | Figures: 67

Thermal Underwear Market News

  • In March 2021, Marks & Spencer marked a milestone in its global expansion strategy with the launch of almost 50 new websites in previously untapped overseas markets This strategy aims to expand the brand's international footprint and increase its geographic presence. This initiative reflected Marks & Spencer’s commitment to reach new audiences with evolving consumer needs in markets around the world.
  • In October 2020, L.L. Bean Inc. demonstrated brand expansion strategy with the opening of four stores in Toronto, Canada. This deliberate effort reflected the company’s commitment to aggressively grow its presence across the country, aimed at gaining a stronger foothold in Canadian retailers Marks & Spencer and L.L. Bean Inc. These strategies are a global expansion in an ever-growing retail sector The importance of adapting to local markets is also highlighted.
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Global Thermal Underwear Market size was valued at USD 7.94 million in 2022 and is poised to grow from USD 8.23 million in 2023 to USD 10.93 million by 2031, growing at a CAGR of 3.61% during the forecast period (2024-2031).

The competitive environment of the global Thermal Underwear market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. 'PVH Corp.', 'HanesBrands Inc', 'Marks and Spencer plc', 'Jockey International Inc', 'Under Armour Inc.', 'Smartwool LLC', 'L.L.Bean Inc.', 'Fruit of the Loom Inc.', 'BodTek', 'Thermajohn'

Demand for warm clothing has increased dramatically in various regions, particularly in the U.S., where many countries have been hit by cold storms and heavy snowfall. In response to this extreme weather, consumers take a variety of approaches to ensure that the frost protection is provided. Traditional warm clothing, such as jackets and sweaters, often fails to fit, leaving consumers looking for new levels of protection. Consequently, there is an increasing trend towards the use of warm underwear to meet this need, as it plays an important role in preserving body temperature and protecting individuals from the dangers of freezing.

Social media has emerged as an important platform offering potential opportunities for product launches and brand building, effectively bridging the gap between marketers and consumers. The proliferation of social media has not only changed the business landscape, but also created new avenues for market players to explore. Platforms such as Facebook, Instagram, Twitter, and YouTube host consistent blog content that plays an important role in increasing thermal underwear sales. Manufacturers use social media channels to promote their brands and with customers achieve meaningful connections by providing exclusive advice and offers. The growing trend of dedicated social media posts focusing on heated underwear in colder climates is further contributing to the product’s popularity.

North America continued to play a dominant role in the global thermal underwear market, commanding a substantial share at 43.60% by 2022, and at a projected compound annual growth rate (CAGR) of 3.52% throughout the forecast period) is expected to reflect sustained growth Several factors for the expansion are attributed to this strong market growth. Notably, an increasing number of women in the workforce has been observed in the US. is regarded as the major factor driving the rise of the thermal underwear market.

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Global Thermal Underwear Market

Report ID: SQMIG35A2743

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