Thermal Underwear Market Size, Share, Growth Analysis, By Material(Cotton, Synthetic, Wool, Blends and Other), By Type(Tops, Bottoms, Sets), By End user(Men, Women, and Kids), By Distribution channel(Retail Store, Super-market, Online), By Region - Industry Forecast 2024-2031

Global Thermal Underwear Market size was valued at USD 7.94 million in 2022 and is poised to grow from USD 8.23 million in 2023 to USD 10.93 million by 2031, growing at a CAGR of 3.61% during the forecast period (2024-2031).

The global thermal underwear market is growing at a high rate and is poised to continue its expansion in the near future. Also known as long underwear or long johns, warm underwear is a two-piece with breast and leg extensions, intended to be worn under regular clothes in colder seasons. Their popularity is particularly evident in cold countries, where individuals search for efficient ways to keep warm in temperate climates. The demand for warm underwear comes from its dual function of comfort and insulating material. These lightweight and warm underwear have essential properties such as water repellency, conductivity, heat retention, flexibility, anti-inactivation, etc. Additionally, heated underwear is valued for its durability, characterized by strength, scratch resistance, and bulletproofing, and making it more durable and reliable for individuals who need effective cold protection.

A notable emerging trend in the thermal underwear market includes incorporating smart technologies and heated materials into these garments. Brands are actively seeking new ways to incorporate heating elements, typically equipped with rechargeable batteries or USB connectivity , allowing consumers to access renewable energy heat in extremely cold conditions. Some smart thermal clothing goes beyond basic insulation, and it has the ability to adjust temperature to match the wearer’s body temperature for a customized and comfortable experience.