Throat Lozenges Market Size, Share, Growth Analysis, By Product type,(Medicated Throat Lozenges, and Non-Medicated Throat Lozenges.), By Flavor Variation (Menthol, Eucalyptus Oil, Honey, Ginger), By Ingredient Type(Cherry, Mint, Citrus, Berry), By Region - Industry Forecast 2025-2032


Report ID: SQMIG35D2213 | Region: Global | Published Date: March, 2024
Pages: 206 |Tables: 93 |Figures: 76

Throat Lozenges Market Insights

Throat Lozenges Market size was valued at USD 1.62 Billion in 2023 and is poised to grow from USD 2.02 Billion in 2024 to USD 12.35 Billion by 2032, growing at a CAGR of 24.52% during the forecast period (2025-2032).

The global throat lozenges market exhibits exquisite dynamics within the healthcare and purchaser wellbeing sectors. Driven by means of the recurrent incidence of sore throats, the market witnesses constant increase. Consumer alternatives for over the counter remedies, ease of use, and the perceived effectiveness of throat lozenges contribute to market enlargement. Additionally, the market is characterised by way of the advent of revolutionary formulations, which include natural and herbal elements, to cater to the growing demand for more healthy alternatives. Regionally, North America and Europe preserve huge market shares, whilst the Asia-Pacific area presentations promising boom opportunities due to a growing awareness of self-care and expanding healthcare infrastructure. Key marketplace trends include a focus on sugar-free variations and strategic advertising emphasizing throat lozenges as convenient and soothing solutions for throat soreness.

 

Market snapshot - 2025-2032

Global Market Size

USD 1.3 billion

Largest Segment

Menthol

Fastest Growth

Herbal

Growth Rate

24.52% CAGR

Global Throat Lozenges Market ($ Bn)
Country Share for North America Region (%)

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Throat Lozenges Market Segmental Analysis

The global Throat Lozenges market is segmented into four major segments i.e. by Product Type, Ingredient Type, Flavor, and region. Based on Type, it is divided into Medicated Throat Lozenges, Non-Medicated Throat Lozenges. Based on Ingredient Type, it is bifurcated as Menthol, Eucalyptus Oil, Honey, Ginger, Others. Based on Flavor, it is segregated into, Cherry, Mint, Citrus, Berry, Others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.

Analysis by Product Type

Medicated throat lozenges, containing energetic substances like menthol or eucalyptus, are anticipated to dominate due to their effectiveness in supplying symptomatic comfort for sore throats, coughs, and different breathing discomforts. Established Consumer Perception: Consumers often flip to medicated throat lozenges as a go-to solution for soothing throat infection. The set-up perception in their efficacy contributes to their dominance in the market.

With a developing emphasis on natural and natural treatments, there is a growing demand for natural throat lozenges. Consumers, especially the ones in search of alternatives with fewer artificial additives, are inclined towards natural alternatives. Herbal ingredients like ginger, honey, and eucalyptus are associated with diverse health advantages. This perceived healthfulness drives the adoption of herbal throat lozenges, making them the fastest-growing phase.

Analysis by Ingredient Type 

Menthol is a well-hooked up ingredient regarded for its soothing houses, supplying a cooling sensation to the throat. This has contributed to its dominance as a favored component in throat lozenges for easing inflammation and soreness. Menthol has won huge patron recognition because of its perceived effectiveness and familiarity in numerous throat-related merchandise. This popularity has solidified its position as a dominant aspect inside the marketplace.

With a growing trend in the direction of herbal and health-conscious choices, honey as an element is gaining reputation. Consumers perceive honey as a herbal treatment with extra health advantages, making it a favored choice. Honey is understood for its antimicrobial properties and its capability to appease the throat. This twin capability appeals to customers searching for each remedy from irritation and ability fitness benefits.

Global Throat Lozenges Market By Flavour

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Throat Lozenges Market Regional Insights

North America is anticipated to dominate the throat lozenges marketplace because of the region's excessive prevalence of breathing problems, inclusive of colds and flu. The call for throat lozenges is constantly excessive, riding market boom. The nicely hooked up healthcare infrastructure in North America ensures smooth accessibility to over-the-counter medicinal drugs, together with throat lozenges. This accessibility contributes to the dominance of the vicinity in the marketplace.

The Asia-Pacific place is witnessing a surge in health cognizance, with consumers turning into extra proactive about preventive healthcare. This trend drives the call for throat lozenges as a convenient self-care treatment. The increasing centre-elegance populace in Asia-Pacific, mainly in nations like China and India, is contributing to expanded disposable profits. As a result, extra purchasers on this vicinity can have the funds for over-the-counter healthcare products, consisting of throat lozenges.

Global Throat Lozenges Market By Region
  • Largest
  • Fastest

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Throat Lozenges Market Dynamics

Drivers

Increasing Occurrence of Throat Irritations

  • The recurrent prevalence of throat irritations, regularly associated with not unusual colds and respiration infections, serves as a primary driver. Consumers are looking for handy and effective answers for instant remedy, riding the demand for throat lozenges.
  • Increasing Trend Closer to Self-Care
  • The increasing trend closer to self-care and over-the-counter treatments amplifies marketplace boom, as individuals decide on accessible and brief solutions for coping with mild throat discomfort. The market is also motivated via improvements in formulations, which include natural and natural components, aligning with the rising consumer choice for fitness-aware options.

 

Restraints

High Competition from Alternative Throat Relief Products

  • One of the main market restraints this is the opposition from opportunity throat alleviation products, such as throat sprays and oral medicines, poses a venture to marketplace enlargement. Consumers' numerous options and the provision of a couple of remedies in diverse paperwork contribute to this competitive landscape.

Notion Of Throat Lozenges as a Temporary and Symptomatic Remedy Solution

  • The notion of throat lozenges as a temporary and symptomatic remedy solution can also limit sustained usage, impacting long-time period marketplace boom. Additionally, issues associated with the sugar content in conventional throat lozenges might also influence their adoption, particularly among health-conscious customers.

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Throat Lozenges Market Competitive Landscape

The aggressive environment of the Throat Lozenges marketplace is characterized by means of the energetic participation of most important pharmaceutical and healthcare groups, in addition to area of interest gamers specializing in over-the-counter remedies. Key gamers interact in strategic initiatives, such as product innovation, mergers, acquisitions, and partnerships, to hold a competitive edge. Well-hooked up brands dominate the marketplace with their full-size product portfolios, leveraging their big distribution networks. However, the market also witnesses the access of smaller gamers supplying specific formulations, often emphasizing herbal or herbal substances.

Top Player’s Company Profiles

  • Reckitt Benckiser Group plc
  • GlaxoSmithKline plc
  • Mondelez International, Inc. (Halls)
  • Procter & Gamble Co. (Vicks)
  • Nestlé S.A.
  • Johnson & Johnson
  • Ricola AG
  • Bayer AG
  • Church & Dwight Co., Inc. (Ricola)
  • Pfizer Inc. (ChapStick)
  • Bionorica SE
  • Roxane Laboratories, Inc.
  • Wrigley Company
  • Mars, Incorporated (Fisherman's Friend)
  • Ernest Jackson & Company Ltd.
  • RemeGen Co., Ltd.
  • CF PharmTech, Inc.
  • Fertin Pharma A/S
  • Bach Remedy Ltd.
  • Plethico Pharmaceuticals Limited

Recent Developments

  •  
  • March 2023: Taiho Pharmaceutical Co., Ltd. Has expanded its PITAS line of lozenges with the launch of PITAS Medical Troche, a new plum-flavored medicated lozenge (unique quasi-drug) in Japan. This marks the seventh product inside the PITAS series, recognized for its discreet layout that lets in users to appease their throats without being observed even even as speakme.
  • January 2023: The UK is facing a scarcity of cough and cold medicines, and pharmacy leaders are placing the blame squarely on the authorities's insufficient planning. They accuse the Rishi Sunak administration of failing to acknowledge the severity of the hassle (often phrased as "being in denial") as deliver chain issues keep to disrupt get admission to to vital medicines. This shortage consists of formerly with ease to be had cold and flu treatments.
  • January 2023: Founded in 1907, Jakemans stands as a renowned menthol lozenge brand. In January 2023, Jakemans delivered a brand new sugar-unfastened version of its loved traditional flavor, Throat

Throat Lozenges Key Market Trends

Rising Emphasis on Genetic Testing: The growing inclination closer to natural and natural substances in throat lozenge formulations, aligning with the broader trend of fitness-conscious patron choices. Brands are an increasing number of introducing products infused with substances like honey, ginger, and menthol for perceived fitness benefits. Another widespread fashion entails the improvement of sugar-free editions to cater to the rising demand for healthier options and accommodate people with dietary restrictions. Furthermore, the market is witnessing innovations in taste profiles, with companies introducing specific and uncommon tastes to draw clients.

Throat Lozenges Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. 

Global market assessment well-knownshows a dynamic market with some of standout tendencies and problems. The marketplace is driven via the habitual occurrence of throat irritations and the patron shift closer to self-care, boosting demand. However, competition from opportunity remedies and issues approximately sugar content material poses restraints. Medicated lozenges, mainly people with menthol, dominate the product sorts due to their verified soothing homes. North America leads the market with a high incidence of respiratory problems, while the Asia-Pacific area famous the fastest growth, pushed by using growing fitness cognizance. Key trends consist of the upward push of natural editions, sugar-free alternatives, and purposeful elements, aligning with the global shift in the direction of herbal and well-being-targeted treatments.

Report Metric Details
Market size value in 2023 USD 1.62 Billion
Market size value in 2032 USD 12.35 Billion
Growth Rate 24.52%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Product type,
    • Medicated Throat Lozenges, and Non-Medicated Throat Lozenges.
  • Flavor Variation 
    • Menthol, Eucalyptus Oil, Honey, Ginger, and Others
  • Ingredient Type
    • Cherry, Mint, Citrus, Berry, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Reckitt Benckiser Group plc
  • GlaxoSmithKline plc
  • Mondelez International, Inc. (Halls)
  • Procter & Gamble Co. (Vicks)
  • Nestlé S.A.
  • Johnson & Johnson
  • Ricola AG
  • Bayer AG
  • Church & Dwight Co., Inc. (Ricola)
  • Pfizer Inc. (ChapStick)
  • Bionorica SE
  • Roxane Laboratories, Inc.
  • Wrigley Company
  • Mars, Incorporated (Fisherman's Friend)
  • Ernest Jackson & Company Ltd.
  • RemeGen Co., Ltd.
  • CF PharmTech, Inc.
  • Fertin Pharma A/S
  • Bach Remedy Ltd.
  • Plethico Pharmaceuticals Limited
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Throat Lozenges Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Throat Lozenges Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Throat Lozenges Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Throat Lozenges Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Throat Lozenges Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Throat Lozenges Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Throat Lozenges Market size was valued at USD 1.62 Billion in 2023 and is poised to grow from USD 2.02 Billion in 2024 to USD 12.35 Billion by 2032, growing at a CAGR of 24.52% during the forecast period (2025-2032).

The aggressive environment of the Throat Lozenges marketplace is characterized by means of the energetic participation of most important pharmaceutical and healthcare groups, in addition to area of interest gamers specializing in over-the-counter remedies. Key gamers interact in strategic initiatives, such as product innovation, mergers, acquisitions, and partnerships, to hold a competitive edge. Well-hooked up brands dominate the marketplace with their full-size product portfolios, leveraging their big distribution networks. However, the market also witnesses the access of smaller gamers supplying specific formulations, often emphasizing herbal or herbal substances. 'Reckitt Benckiser Group plc', 'GlaxoSmithKline plc', 'Mondelez International, Inc. (Halls)', 'Procter & Gamble Co. (Vicks)', 'Nestlé S.A.', 'Johnson & Johnson', 'Ricola AG', 'Bayer AG', 'Church & Dwight Co., Inc. (Ricola)', 'Pfizer Inc. (ChapStick)', 'Bionorica SE', 'Roxane Laboratories, Inc.', 'Wrigley Company', 'Mars, Incorporated (Fisherman's Friend)', 'Ernest Jackson & Company Ltd.', 'RemeGen Co., Ltd.', 'CF PharmTech, Inc.', 'Fertin Pharma A/S', 'Bach Remedy Ltd.', 'Plethico Pharmaceuticals Limited'

The recurrent prevalence of throat irritations, regularly associated with not unusual colds and respiration infections, serves as a primary driver. Consumers are looking for handy and effective answers for instant remedy, riding the demand for throat lozenges.

North America is anticipated to dominate the throat lozenges marketplace because of the region's excessive prevalence of breathing problems, inclusive of colds and flu. The call for throat lozenges is constantly excessive, riding market boom. The nicely hooked up healthcare infrastructure in North America ensures smooth accessibility to over-the-counter medicinal drugs, together with throat lozenges. This accessibility contributes to the dominance of the vicinity in the marketplace.

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