USD 21.70 billion
Tissue Paper Market Size, Share, Growth Analysis, By Type(Toilet Tissue and Facial Tissue), By Application(Residential and Commercial), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30K2026 |
Region:
Global |
Published Date: July, 2024
Pages:
198
|Tables:
59
|Figures:
75
Tissue Paper Market Insights
Global Tissue Paper Market size was valued at USD 21.70 billion in 2022 and is poised to grow from USD 22.46 billion in 2023 to USD 29.57 billion by 2031, growing at a CAGR of 3.5% in the forecast period (2024-2031).
The market demand for tissue paper products is expected to rise due to the increasing emphasis on hygiene and cleanliness, coupled with growing awareness about sanitation and personal care. The demand for biodegradable tissue paper products is expected to further increase due to government initiatives towards green and sustainable consumer products. Key players are investing in the development of recyclable and biodegradable products to reduce the burden on the environment caused by extensive cutting of trees. Moreover, the global market is witnessing growth due to the use of natural ingredients such as almond oils and aloe vera, which help reduce the spread of bacterial infections. The rising need for personal care products to maintain cleanliness and hygiene is driving the demand for tissue paper products. Additionally, the increasing population and spending on healthcare are further fueling the market growth. The market is also expected to grow in the future due to rapid urbanization and substantial infrastructural developments. Key players are introducing new eco-friendly and sustainable products, which is anticipated to enhance the industry sales. However, the growth of pulp-based products is limited by environmental concerns such as global warming and deforestation, which are hindering the global market growth.
US Tissue Paper Market is poised to grow at sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Toilet Tissue
Fastest Growth
Toilet Tissue
Growth Rate
3.5% CAGR
Global Tissue Paper Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)
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Tissue Paper Market Segmental Analysis
Global Tissue Paper market is segmented by type, application, and region. Based on type, the market can be segmented into toilet tissue and facial tissue. Based on application, the market is segmented into residential and commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Tissue Paper Market Analysis by Type
By type, the market can be segmented into toilet tissue, and facial tissue. Toilet tissue, also known as bathroom tissue, is a soft and absorbent tissue paper used for cleaning after using the toilet. The toilet tissue segment is dominating the gobal market. The demand for toilet tissue is mainly driven by the increasing population, rising urbanization, and changing consumer behaviour.
Facial tissue, also known as tissue paper or handkerchiefs, is a soft and disposable tissue paper used for wiping the face, nose, and mouth. The facial tissue segment is the fastest-growing segment in the tissue paper market due to its growing demand for personal hygiene and sanitation. The increasing health awareness, rising disposable income, and changing consumer behaviour are some of the factors driving the demand for facial tissue.
Tissue Paper Market Analysis by Application
By application, the market can be segmented into residential and commercial. The residential segment includes tissue paper used in households for personal hygiene and sanitation purposes. The residential segment is dominating the tissue paper market. The demand for tissue paper in households is mainly driven by the rising population, increasing urbanization, and changing consumer behaviour. The growing trend of eco-friendliness and sustainability is also driving the demand for biodegradable tissue paper in households. Therefore, the residential segment is expected to maintain its dominance in the tissue paper market in the coming years.
The commercial segment includes tissue paper used in commercial settings such as hotels, restaurants, offices, hospitals, educational institutions, and public places. The commercial segment is the fastest-growing segment due to its increasing demand for personal hygiene and sanitation. The rising number of commercial spaces and institutions, along with the growing emphasis on personal hygiene and sanitation, are some of the factors driving the demand for tissue paper in the commercial segment.
Global Tissue Paper Market Size By Type, 2021 (%)
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Tissue Paper Market Regional Insights
North America dominated the global tissue paper market. The region has a mature market, driven by high consumer awareness of personal hygiene and sanitation. The United States and Canada are the major contributors to the North American tissue paper market, owing to the high adoption of tissue paper products in these countries. Moreover, the increasing demand for eco-friendly and sustainable products is expected to further drive the growth of the global market in the region.
On the other hand, the APAC region is expected to display the highest growth rate in the global tissue paper market. The region is witnessing a surge in demand for tissue paper products due to the growing population, rising disposable income, and increasing awareness about personal hygiene and sanitation. China and India are the major contributors to the APAC tissue paper market, with the presence of several major tissue paper manufacturers in these countries. Moreover, the increasing adoption of e-commerce platforms and the growing trend of online shopping are expected to further drive the growth of the tissue paper market in the region.
Global Tissue Paper Market By Geography, 2021-2030
- Largest
- Fastest
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Tissue Paper Market Dynamics
Tissue Paper Market Drivers
Increasing demand for hygiene and sanitation products
- The increasing demand for hygiene and sanitation products is a key driver of the global tissue paper market. As consumers become more aware of the importance of personal care and hygiene, the demand for tissue paper products such as toilet paper, facial tissues, and paper towels is expected to grow. Additionally, the rising need for eco-friendly and sustainable products is driving companies to invest in research and development to introduce new and innovative products. This demand is further fueled by increasing government initiatives towards environment-friendly and green sustainable consumer products.
Tissue Paper Market Restraints
Environmental concerns
- Environmental concerns, such as deforestation and global warming, are major restraints for the tissue paper market. The pulp and paper industry is known for its heavy reliance on natural resources, particularly trees, which leads to deforestation and environmental degradation. Moreover, the production of tissue paper products generates a significant amount of waste, contributing to environmental pollution. These concerns have led to increasing demand for eco-friendly and sustainable tissue paper products, such as recycled and biodegradable options. The high cost of producing such products, however, is a significant restraint for the growth of the tissue paper market.
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Tissue Paper Market Competitive Landscape
The tissue paper market is highly competitive with the presence of several regional and international players. The market is dominated by companies that have a wide distribution network and offer a range of products to meet consumer demands. Companies are focusing on developing eco-friendly and sustainable tissue paper products, such as recycled and biodegradable options, to reduce their environmental impact and attract environmentally conscious consumers. In addition, companies are investing in research and development to introduce innovative and technologically advanced tissue paper products to gain a competitive edge. The global market is expected to remain competitive in the coming years due to the increasing demand for tissue paper products globally.
Top Player’s Company Profiles
- SCA Group (Sweden)
- Kruger Inc. (Canada)
- Metsä Tissue (Finland)
- Cascades Inc. (Canada)
- Asia Pulp & Paper Group (Indonesia)
- Sofidel Group (Italy)
- WEPA Group (Germany)
- Essity AB (Sweden)
- Hengan International Group Company Ltd. (China)
- APP China Group (China)
- Vinda International Holdings Limited (Hong Kong)
- C&S Paper Co. Ltd. (South Korea)
- C&S Hygiene Co. Ltd. (South Korea)
- C&S Paper (Thailand) Co. Ltd. (Thailand)
- Queenex Tissues Factory (UAE)
- Wausau Paper Corp. (US)
- Pudumjee Paper Products Ltd. (India)
Tissue Paper Market Recent Developments
- Kimberly-Clark on March 20, 2023 The majority of the goods produced by the American global personal care company Kimberly-Clark Corporation are made of paper. Declared that the company has achieved the third position on Barron's 2023 list of the 100 Most Sustainable corporations, which honors exceptional environmental, social, and governance (ESG) ratings among the 1,000 biggest publicly listed corporations in the United States. As of right now, Kimberly-Clark has been on the list for four years running.
- To dispel the stigma associated with having a period and raise public awareness of the significance of menstrual health access and hygiene in Eastern Indonesia, Softex launched the short film "Ana & The Red Wings" in March 2023 as part of its ongoing social campaign in support of UNICEF Indonesia.
- In April 2023, Cascades Inc. announced the acquisition of a tissue paper production facility in the United States.
Tissue Paper Key Market Trends
- One of the key market trend in the tissue paper market is the increasing demand for eco-friendly and sustainable tissue paper products. Consumers are becoming more environmentally conscious and are seeking products that have minimal impact on the environment. As a result, companies are investing in the development of recycled and biodegradable tissue paper products that can be easily decomposed, reducing environmental pollution. Moreover, the use of natural ingredients, such as aloe vera and almond oil, in the production of tissue paper is gaining popularity due to their antibacterial and soothing properties. This trend is expected to drive the growth of the tissue paper market in the coming years.
Tissue Paper Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global tissue paper market analysis, the market growth is driven by increasing demand for hygiene and sanitation products, rising awareness about personal care and sanitation, and the growing need for eco-friendly and sustainable products. The market is dominated by key players that offer a wide range of products and have established distribution networks. The market faces challenges due to environmental concerns such as deforestation and global warming, which are driving demand for recycled and biodegradable options. The market is expected to remain competitive as companies continue to invest in research and development to introduce innovative and sustainable products that meet consumer needs and preferences.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 21.70 billion |
| Market size value in 2031 | USD 29.57 billion |
| Growth Rate | 3.5% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Tissue Paper Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Tissue Paper Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Tissue Paper Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Tissue Paper Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Tissue Paper Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Tissue Paper Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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