Toilet Paper Market Size, Share, Growth Analysis, By Product Type(Rolled, Folded), By Ply Count(1 Ply, 2 Ply, 3 Ply, Others), By Distribution Channel(B2B, B2C), By End User(Household, Commercial), By Region - Industry Forecast 2024-2031

The Global Toilet Paper market is relatively fragmented, with a high level of competition. To increase their global market share, companies are concentrating on surplus the production of toilet paper. For instance, Kimberly Clark signed a Power Purchase Agreement in November 2021 to build a new wind farm in Lanarkshire, Scotland, that is owned by Octopus Renewable Infra Trust. For the production of products like Andrex and Kleenex, the new farm is anticipated to provide approximately 160,000 megawatt-hours of renewable energy annually.

Air Drying (TAD) Technology, a high-standard technology to produce paper, is being used more frequently by companies in the toilet paper market. Using increased bulk characteristics and great absorbency, toilet paper made with TAD technology is appropriate for rolled products. Utilizing TAD technology, which involves blowing air into the paper's fibers while it dries, ultra toilet paper is created. TAD technique is widely used in the US to make tissue papers. For instance, Valmet uses eTAD Technology, which creates goods with greater bulk, softness, and absorbency while consuming less energy overall. The tissue makers will then have access to the premium and ultra-premium tissue markets.

To strengthen their position in the market and increase their market share, the firms often employ new product releases, innovations, partnerships, geographic expansion, and mergers and acquisitions.

Toilet Paper Market Top Player’s Company Profiles

• Procter & Gamble Co.
• Kimberly-Clark Corporation
• Georgia-Pacific
• Essity AB
• Cascades Inc.
• Kruger Products L.P.
• Metsä Tissue Corporation
• Hengan International Group Company Limited
• Seventh Generation Inc.
• Wausau Paper Corp.
• Sofidel Group
• Resolute Forest Products Inc.
• Clearwater Paper Corporation
• SCA (Svenska Cellulosa Aktiebolaget)
• C&S Paper Co., Ltd.
• Venus Group
• Solaris Paper, Inc.
• Nova Tissue
• Hayat Kimya Sanayi A.Ş.
• Industrie Cartarie Tronchetti S.p.A.

Toilet Paper Market