Toothpaste Market Size, Share, Growth Analysis, By Type(Conventional, Whitening, Herbal, Sensitivity), By End-Use(Children, Adults), By Region - Industry Forecast 2024-2031

The key players in the toothpaste market are working on continuous innovation and product portfolio enhancement for better quality. Being a mature business, the dental hygiene area presents the potential to dealers and retailers by giving consumers multifunctional toothpaste. For instance, toothpaste is now available that not only whitens teeth but also battles plaque, stains, bad breath, sensitivity, cavities, tartar, and gingivitis. For instance, in March 2021, Colgate-Palmolive India disclosed that the company worked with dentists and diabetes specialists to design and create Colgate for Diabetics, a unique toothpaste for persons with diabetes.

Top Players in the Global Toothpaste Market

• Lion Corporation
• Colgate-Palmolive Company
• Procter & Gamble Co.
• Unilever PLC
• GlaxoSmithKline PLC
• Johnson & Johnson Services, Inc.
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• LG Household & Health Care Ltd.
• Dabur India Ltd.
• Himalaya Drug Company
• Amway Corporation
• GABA GmbH
• CCA Industries Inc.
• Tom's of Maine, Inc.
• Hawley & Hazel Chemical Co., Ltd.
• Marico Limited
• The Himalaya Drug Company
• Nature's Gate Inc.
• Squigle Inc.

Toothpaste Market Recent Development

• In April 2022, Sensodyne Nourish, a toothpaste loaded with bio-active nutrients to nurture and build teeth for a healthier mouth shielded against sensitivity, was introduced by GSK Consumer Healthcare.
• In March 2022, Crest Whitening Emulsions Plus Overnight Freshness was launched by Procter & Gamble which provides users overnight comfort.
• In March 2022, visible White O2, a new product from Colgate-Palmolive (India), boasts active oxygen technology and promises to whiten teeth in three days. In order to advertise the high-end toothpaste, it has launched the "Smile Out Loud" campaign.
• In March 2022, Natean®, a new eco-aware oral healthcare brand offering goods to customers looking for nature-inspired toothpaste that provides crucial dental care advantages, was officially launched by Alacer Corp.
• In March 2022, a premium toothpaste was launched by Crest that actively rebuilds tooth density by re-mineralizing enamel to help extend the life of your teeth is the company's biggest invention in years.