Toothpaste Market Size, Share, Growth Analysis, By Type(Conventional, Whitening, Herbal, Sensitivity), By End-Use(Children, Adults), By Region - Industry Forecast 2025-2032

The toothpaste market size in the Asia-Pacific was valued at USD 12.06 billion in 2021, and it is expected to reach a value of USD 16.95 billion by 2028, at a CAGR of 5.0% over the forecast period (2022-2028). The region with the highest toothpaste usage is the Asia Pacific. The largest consumer is the Asia Pacific, which has a high population density and accounts for 60% of the earth’s population. China is one of the most significant users of toothpaste in the Asia Pacific region. Strong consumer demand, rising oral health, hygiene awareness, and shifting habits are a few of the main drivers pushing the toothpaste market's expansion.

The toothpaste market size in the Middle East and Africa was valued at USD 2.03 billion in 2021, and it is expected to reach a value of USD 2.69 billion by 2028, at a CAGR of 4.1% over the forecast period (2022-2028). The Middle East and Africa are expected to show significant growth in the market. The area's expanding gum problem incidence, particularly in African countries, has positively impacted the region's growing demands for oral hygiene goods. In 2021, Saudi Arabia dominated the market in MEA. People's education regarding oral hygiene is severely lacking in Saudi Arabia, especially among the youth. In order to avoid hazardous viruses, the local authority and other private organizations are stepping up their efforts to promote oral hygiene.