What is the global market size of Toothpaste Market?

Toothpaste Market size was valued at USD 17.6 billion in 2021 and is poised to grow from USD 18.06 billion in 2022 to USD 23.06 billion by 2030, growing at a CAGR of 2.5% in the forecast period (2023-2030).

Toothpaste Market Size, Share, Growth Analysis, By Type(Conventional, Whitening, Herbal, Sensitivity), By End-Use(Children, Adults), By Region - Industry Forecast 2025-2032

Report ID: SQMIG30L2253 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 64 | Figures: 75

Toothpaste Market Dynamics

Toothpaste Market Driver

A sizable section of the adult population, especially the younger generation, is afflicted by tartar. Additionally, the increasing requirement for cavities, gum disease, and sensitivity has increased the demand for toothpaste in both emerging and developed nations. As a result, toothpaste has become essential for preserving hygiene and dental health. The toothpaste market is then predicted to rise as a result.
In the upcoming years, the toothpaste industry may benefit from rising consumer consciousness of oral hygiene, which is assisted by a number of government programs. Due to the rising intake of sweets and beverages as well as the popularity of urban lifestyles, the toothpaste market has seen tremendous growth worldwide.

Toothpaste Market Restraint

Toothpaste is made from a variety of ingredients, including tricalcium phosphate, sodium bicarbonate, and calcium carbonate. It is predicted that the increased cost of the finished product, which would have an adverse effect on market growth, will emerge from the growing prices of these chemicals.

Toothpaste Market Report Snapshots

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Toothpaste Market size was valued at USD 17.6 billion in 2019 and is poised to grow from USD 18.06 billion in 2023 to USD 23.06 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).

The key players in the toothpaste market are working on continuous innovation and product portfolio enhancement for better quality. Being a mature business, the dental hygiene area presents the potential to dealers and retailers by giving consumers multifunctional toothpaste. For instance, toothpaste is now available that not only whitens teeth but also battles plaque, stains, bad breath, sensitivity, cavities, tartar, and gingivitis. For instance, in March 2021, Colgate-Palmolive India disclosed that the company worked with dentists and diabetes specialists to design and create Colgate for Diabetics, a unique toothpaste for persons with diabetes. 'Lion Corporation', 'Colgate-Palmolive Company', 'Procter & Gamble Co.', 'Unilever PLC', 'GlaxoSmithKline PLC', 'Johnson & Johnson Services, Inc.', 'Church & Dwight Co., Inc.', 'Henkel AG & Co. KGaA', 'LG Household & Health Care Ltd.', 'Dabur India Ltd.', 'Himalaya Drug Company', 'Amway Corporation', 'GABA GmbH', 'CCA Industries Inc.', 'Tom's of Maine, Inc.', 'Hawley & Hazel Chemical Co., Ltd.', 'Marico Limited', 'The Himalaya Drug Company', 'Nature's Gate Inc.', 'Squigle Inc.'

A sizable section of the adult population, especially the younger generation, is afflicted by tartar. Additionally, the increasing requirement for cavities, gum disease, and sensitivity has increased the demand for toothpaste in both emerging and developed nations. As a result, toothpaste has become essential for preserving hygiene and dental health. The toothpaste market is then predicted to rise as a result.

Brands of toothpaste including Hello, Dr. Brite, Schmidt's, Marvis, and others are increasingly inclined to provide goods that are intended to expressly cater to the expanding vegan and vegetarian communities. This is because an increasing number of people oppose products derived from animals and tested on them because doing so constitutes animal cruelty. Additionally, businesses are concentrating on producing teeth-care products that offer anti-cavity and tartar controls, which is increasing demand.

The toothpaste market size in the Asia-Pacific was valued at USD 12.06 billion in 2021, and it is expected to reach a value of USD 16.95 billion by 2028, at a CAGR of 5.0% over the forecast period (2022-2028). The region with the highest toothpaste usage is the Asia Pacific. The largest consumer is the Asia Pacific, which has a high population density and accounts for 60% of the earth’s population. China is one of the most significant users of toothpaste in the Asia Pacific region. Strong consumer demand, rising oral health, hygiene awareness, and shifting habits are a few of the main drivers pushing the toothpaste market's expansion.

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Toothpaste Market Size, Share, Growth Analysis, By Type(Conventional, Whitening, Herbal, Sensitivity), By End-Use(Children, Adults), By Region - Industry Forecast 2025-2032

Toothpaste Market Dynamics

Toothpaste Market Report Snapshots

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