Toothpaste Market Size, Share, Growth Analysis, By Type(Conventional, Whitening, Herbal, Sensitivity), By End-Use(Children, Adults), By Region - Industry Forecast 2024-2031

Toothpaste Market size was valued at USD 17.6 billion in 2019 and is poised to grow from USD 18.06 billion in 2023 to USD 23.06 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).

Toothpaste has been essential to maintaining good oral care.  For customers around the globe, maintaining proper oral health is crucial and incredibly vital. Oral care is adversely impacted by a variety of variables, including diet with added sugar, carbonated soft drinks, tobacco, etc. Among the most prevalent oral health problems affecting the populace include dental plaque and tartar. The rising rates of sensitivities, gingivitis, and cavity have increased the demand for toothpaste in both emerging and established countries due to which toothpaste has evolved into a fundamental necessity for maintaining oral hygiene. Because of this, toothpaste has the largest market in the oral hygiene industry.

Various types of toothpaste are currently available in the market such as toothpaste containing naturally-derived ingredients, whitening, and gel-based toothpaste, or toothpaste for people with tooth sensitivity. In the forthcoming years, these toothpaste categories will gain a larger share. The natural and herbal subset of the toothpaste industry is expanding more quickly as a result of a noticeable shift in customer interest in organic toothpaste.

In 2021, the highest portion of the global toothpaste market was contributed by the Asia Pacific. In the first quarter of the fiscal year 2021, India, a country in South Asia, produced close to 67000 metric tonnes of toothpaste. However, the highest CAGR is expected to occur in South and Central America during the projection period.

US Toothpaste Market is poised to grow at a sustainable CAGR for the next forecast year.