USD 47.206 billion
Toothpaste Tablet Market Size, Share, Growth Analysis, By Product(Fluoride-based and Fluoride Free), By Distribution Channel(Online, Hypermarkets/Supermarket, Pharmacy & Drug stores, Others), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2137 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
62
|Figures:
75
Toothpaste Tablet Market Insights
Toothpaste Tablet Market size was valued at USD 0 Billion in 2023 and is poised to grow from USD 0 Billion in 2024 to USD 0 Billion by 2032, growing at a CAGR of 3.0% during the forecast period (2025-2032).
Growing environmental awareness and a focus on sustainability are two factors that have contributed to market expansion. Also, the market is anticipated to grow due to consumers' growing awareness of oral hygiene.
The individuals with the virus had a greater likelihood of getting oral problems or diseases, which drove them to change to more hygienic alternatives like toothpaste tablets as a preventive measure to prevent the virus from spreading. Due to growing knowledge of plastic pollution's negative effects, there is a greater demand for toothpaste tablets. Toothpaste is a vital requirement, yet since so many empty toothpaste tubes end up in landfills each day, it creates a significant amount of plastic pollution. On the other hand, toothpaste tablets do not even add to plastic pollution, which is boosting the market for these.
The hospitality industry has the greatest possibility of growing market penetration among a larger audience. Every time a room is vacated and a visitor books it, the staff in the hospitality business replaces the personal care and hygiene products used in the room. Customers can use toothpaste tablets in place of the little toothpaste tubes currently provided, which will cut down on waste and store water. The effects of toothpaste tablets are the same as those of tubes of toothpaste.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Fluoride-based
Fastest Growth
Fluoride-based
Growth Rate
3.0% CAGR
Global Toothpaste Tablet Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
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Toothpaste Tablet Market Segmental Analysis
The Global Toothpaste Tablet Market is segmented by Product, Flavor, End User, Distribution Channel, and region. Based on Product, the market can be segmented into Fluoride-based and Fluoride Free. Based on Flavor, the market can be segmented into Mint based, Fruit based and Others. Based on End User, the market is segmented into Adults and Children. Based on Distribution Channel, the market can be segmented into Online stores, Hypermarkets/Supermarket, Pharmacy & Drug stores and Others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Analysis by Product
The market was led by the fluoride-based category, which in 2021 had a revenue share of about 67.8%. The demand for toothpaste tablets has been driven by ongoing innovation and improvements in product quality and design. Leading current firms have been launching innovative products, and fresh players in the market are developing cutting-edge products to compete.
Most bodies of water, including rivers, lakes, and oceans, naturally contain the mineral fluoride. With a process called fluoridation, fluoride has been added to the majority of public water systems for the past 70 years. By bolstering the tooth's enamel or hard surface, this mineral helps prevent cavities when it is added to dental products.
Analysis by Distribution Channel
The toothpaste tablet market is dominated by the online retail market, which in 2021 had a revenue share of much more than 48.4%. Over the forecast period from 2022 to 2030, the segment is also expected to experience the quickest CAGR. Players are growing their operations on online retail platforms as a result of the market's growing digital penetration. Increased internet usage has also helped companies substantially increase product awareness in the market, resulting in a beneficial effect on revenue.
The second-fastest growing channel, supermarkets and hypermarkets, are anticipated to have a CAGR of 8.0% from 2022 to 2030. The fact that supermarkets purchase in large quantities and have lower operating costs enables them to offer goods at relatively inexpensive rates as one of their advantages. They take less money from customers, yet a supermarket can draw in more customers thanks to its distinctive features. Customers visit supermarkets for their wide selection and affordable costs. As a result, supermarkets are able to sell a large variety of products very quickly. Trader Joe's, Publix, Aldi, Costco, and Kroger are a few of the retailers offering toothpaste tablets in the U.s.
Global Toothpaste Tablet Market By Product 2022 (%)
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Toothpaste Tablet Market Regional Insights
North America, which held a 38.8% revenue share in 2021, is expected to grow at the fastest rate during the forecast period. North America is anticipated to keep on dominating in the coming years. The largest manufacturers of toothpaste pills in the world are in this region. Also, the fact that 400 million toothpaste tubes are reportedly thrown out in the US every year has sparked a need for toothpaste tables in the area to reduce the risk of polluting the air, water, and land.
Asia-Pacific is anticipated to have strong growth as a result of the growing number of new product innovations and advancements in the region. In order to increase their market penetration, a number of players are focusing on merger and acquisition activity. The growth of the worldwide market in this region is mostly due to the hypermarkets'/supermarkets' online distribution methods. Since China is one of the most populous nations, together with India, there is a high demand for its products in this region. The Asia Pacific area is expected to drive the global market due to the presence of dent experts and significant current clinical trials.
Global Toothpaste Tablet Market By Geography, 2022-2030
- Largest
- Fastest
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Toothpaste Tablet Market Dynamics
Drivers
Increasing Awareness about Oral Hygiene to Bolster Market Growth
- With rising awareness about oral hygiene, consumers are looking for innovative and effective solutions for their oral health.
Restraints
Lack of Access to Hinder Market Growth
- Despite the increasing awareness about oral hygiene, many consumers may not be aware of toothpaste tablets as a viable alternative to traditional toothpaste.
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Toothpaste Tablet Market Competitive Landscape
Due to growing customer awareness of the advantages of using products made from natural ingredients that are also free of harmful chemicals and good for the environment, many consumers increasingly use toothpaste tablets. The main disadvantage of toothpaste tubes was that these tablets did not cause any plastic waste. Also, it saves on water usage and waste because these pills transform to toothpaste when chewed. People are switching from toothpaste tubes to convenient, mess-free toothpaste tablets for all of these reasons.
Due to its ease of use, mobility, lack of plastic waste, and mess-free alternative to toothpaste tubes, toothpaste tablets are growing increasingly popular, particularly with millennials and those who like traveling and trekking. New strawberry-flavored toothpaste tablets with really no plastic, vegan ingredients, artificial stabilizers, or other preservatives were developed by the German company DENTTABS in 2021 and are now available in India. Due to the remarkable product selection, strong connection to younger consumers, and unique on-trend positioning of Hello Products LLC, a U.S.-based oral care brand, Colgate-Palmolive acquired it in 2020.
Top Player’s Company Profiles
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Unilever
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Church & Dwight Co., Inc.
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Lush Cosmetics Ltd.
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Procter & Gamble Co.
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Georganics Ltd.
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Dabur India Ltd.
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Nelson Naturals
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Hello Products LLC
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Humble Co.
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Brushd. Ltd.
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The Kind Lab
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The Goodwell Company
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My Magic Mud
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Pärla
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Bristl
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Dentaway
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Change Toothpaste Tablets
Recent Developments
- In September 2021, Colgate-Palmolive announced the launch of its own brand of toothpaste tablets, called Smile for Good. The tablets are available in two flavors and are packaged in a recyclable glass jar with a metal lid.
- In March 2021, Unilever acquired the toothpaste tablet brand, Bite, to expand its portfolio of sustainable oral care products.
Toothpaste Tablet Key Market Trends
- Consumers are becoming more conscious about the environmental impact of their purchasing decisions. Toothpaste tablets are an eco-friendly alternative to traditional toothpaste as they eliminate the need for plastic tubes, reducing waste and environmental impact.
- Toothpaste tablets are now available in a range of formulations, including fluoride-free, natural, and organic options. Some brands have also introduced innovative ingredients such as charcoal and baking soda to provide additional benefits.
- Toothpaste tablets were initially only available through online retailers or specialty stores, but they have now become more widely available in mainstream retailers such as Target and Walmart. This has helped to increase consumer awareness and adoption of toothpaste tablets.
- Toothpaste tablet brands are partnering with dental professionals to promote the benefits of using toothpaste tablets. This has helped to build trust and credibility with consumers and increase adoption of the product.
Toothpaste Tablet Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, we found that the Toothpaste Tablet market is the Growing environmental awareness and a focus on sustainability are two factors that have contributed to market expansion. Also, the market is anticipated to grow due to consumers' growing awareness of oral hygiene. Toothpaste tablets were initially only available through online retailers or specialty stores, but they have now become more widely available in mainstream retailers such as Target and Walmart. This has helped to increase consumer awareness and adoption of toothpaste tablets. Toothpaste tablet brands are partnering with dental professionals to promote the benefits of using toothpaste tablets. This has helped to build trust and credibility with consumers and increase adoption of the product.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 0 Billion |
| Market size value in 2032 | USD 0 Billion |
| Growth Rate | 3.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Toothpaste Tablet Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Toothpaste Tablet Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Toothpaste Tablet Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Toothpaste Tablet Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Toothpaste Tablet Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Toothpaste Tablet Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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