USD 47.78 Billion
Tortilla Market Size, Share, Growth Analysis, By Type(Corn tortillas and wheat tortillas), By Application(Tortilla chips, tortilla strips for salads, tortilla bowls for serving, and tortilla-based snacks), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2349 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
62
|Figures:
75
Tortilla Market Insights
Tortilla Market size was valued at USD 50.5 Billion in 2023 and is poised to grow from USD 53.38 Billion in 2024 to USD 83.18 Billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).
Global Tortilla Market is a dynamic and thriving industry. The rising popularity of ethnic cuisines, particularly Mexican and Tex-Mex, has significantly contributed to the increased consumption of tortillas. Additionally, the growing awareness of healthy eating habits and the demand for gluten-free and low-carb alternatives have further propelled the market expansion. Furthermore, the convenience and ease of use associated with tortillas have made them a convenient choice for busy individuals seeking quick meal solutions. While the tortilla market presents immense opportunities, it also faces certain restraints. Fluctuating raw material prices, such as corn and wheat, can impact production costs and subsequently affect market growth. Additionally, maintaining product quality and consistency across a global supply chain can pose challenges for manufacturers. However, despite these hurdles, the market continues to evolve and innovate.
Key trends in the tortilla market include the introduction of innovative flavors and fillings, such as chipotle, jalapeño, and exotic spice blends, catering to adventurous palates. Moreover, the emergence of gluten-free and organic tortillas reflects the growing demand for healthier alternatives. As consumers increasingly prioritize sustainability, the market has also witnessed a shift towards environmentally friendly packaging materials, addressing both convenience and eco-consciousness. In this vibrant market, numerous opportunities await both established players and new entrants. The growing inclination towards international cuisines and the expanding quick-service restaurant industry open avenues for market penetration and partnerships. Additionally, the rise of e-commerce and online grocery platforms presents a platform for reaching a broader customer base and expanding market reach. With a blend of rich cultural heritage, culinary innovation, and a diverse consumer base, the global tortilla market is a thriving industry poised for remarkable growth. Its enticing flavors, textures, and versatility captivate food enthusiasts, while evolving trends, driven by consumer preferences, sustainability, and health-consciousness, pave the way for a promising future.
US Tortilla Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Corn Tortillas
Fastest Growth
Wheat Tortillas
Growth Rate
5.7% CAGR
Global Tortilla Market ($ Bn)
Country Share for North America Region (%)
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Tortilla Market Segmental Analysis
Global Tortilla Market is segmented on the basis of type, application, distribution channel, and region. By type, the market is segmented into corn tortillas and wheat tortillas. By application, the market is segmented into tortilla chips, tortilla strips for salads, tortilla bowls for serving, and tortilla-based snacks. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and food service providers. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Tortilla Market Analysis By Type
The corn tortillas segment is the largest in terms of market share. Corn tortillas have long been a staple in Mexican cuisine and have gained immense popularity worldwide due to their distinctive flavor and texture. Their prevalence in traditional dishes such as tacos, enchiladas, and quesadillas has solidified their position as a beloved choice among consumers. The dominance of corn tortillas can be attributed to several factors. Firstly, corn tortillas offer a unique and authentic taste that appeals to a wide range of palates. Their slightly sweet and earthy flavor, combined with a slightly chewy texture, creates a delightful sensory experience for consumers. Secondly, corn tortillas are often perceived as a healthier alternative to wheat tortillas. They are gluten-free and lower in calories, making them an attractive choice for individuals with dietary restrictions or those seeking lighter meal options. Moreover, corn tortillas are deeply ingrained in cultural traditions and have a rich history that resonates with consumers. They are not just a food item but also a symbol of heritage and tradition, which further contributes to their popularity.
Wheat tortillas segmnet is the fastest-growing segment in the tortilla market. Wheat tortillas have gained traction in recent years due to their versatility and compatibility with a wide array of cuisines. They are widely used in popular dishes like burritos, wraps, and fajitas, which have gained global popularity. Wheat tortillas offer a softer and more pliable texture compared to corn tortillas, allowing them to hold a larger variety of fillings and flavors. The growth of the wheat tortilla segment can be attributed to several factors. Firstly, the increasing globalization of food culture has led to the fusion of different cuisines, giving rise to dishes that incorporate wheat tortillas. The rise of fast-food chains and quick-service restaurants offering international flavors and convenient meal options has fueled the demand for wheat tortillas. Furthermore, the expanding consumer preference for grab-and-go meals and portable snacks has driven the consumption of wheat tortillas, as they lend themselves well to on-the-go eating.
Tortilla Market Analysis By Distribution Channel
Supermarkets and hypermarkets dominated the global tortilla market. These expansive retail spaces serve as one-stop destinations, offering a wide array of tortilla options to cater to diverse consumer preferences. With their shelves stocked with an extensive range of tortilla products, supermarkets, and hypermarkets provide a convenient shopping experience, allowing customers to explore and choose from various brands, flavors, and sizes. This segment dominance can be attributed to the widespread presence of supermarkets and hypermarkets, making them easily accessible to consumers worldwide.
On the other hand, the fastest growing segment in the tortilla market is online retail. With the exponential growth of e-commerce platforms and the convenience they offer, online retail has witnessed a surge in popularity among consumers seeking hassle-free shopping experiences. The online retail segment provides an extensive selection of tortilla products, allowing customers to explore different brands and flavors from the comfort of their homes. This channel's rapid growth can be attributed to the increasing adoption of online shopping, the convenience of doorstep deliveries, and the ability to access a broader range of specialty and international tortilla options. Furthermore, online retail enables easy price comparisons, customer reviews, and recommendations, enhancing the overall shopping experience.
Global Tortilla Market By Type
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Tortilla Market Regional Insights
North America dominated the global market, where the love for Mexican cuisine has propelled the demand for tortillas to new heights. With its vibrant flavors and versatile applications, tortillas have become a staple in North American households and restaurants alike. The region boasts a substantial market share, driven by the popularity of Mexican and Tex-Mex cuisine. For instance, in the United States, tortillas have gained immense popularity as a substitute for bread in sandwiches and wraps, contributing to a significant market share. Additionally, the booming fast-food industry in North America, with major players offering Mexican-inspired menu items, further fuels the growth of the tortilla market.
In terms of the fastest-growing region in the tortilla market, Asia Pacific stands out as a region with enormous potential and a rapidly expanding consumer base. As the region embraces global culinary influences and experiences changing dietary preferences, tortillas are gaining traction as a fusion ingredient and a versatile addition to various Asian dishes. Countries like China, Japan, and South Korea are witnessing a surge in the popularity of Mexican cuisine and the integration of tortillas into their local gastronomy. For instance, in China, Mexican-themed restaurants and food trucks are gaining popularity, introducing tortillas as a new and exciting element in the culinary landscape. The region's evolving taste preferences, coupled with a large population base, present a fertile ground for the tortilla market to flourish, making it one of the fastest-growing regions in terms of market share.
Global Tortilla Market By Region
- Largest
- Fastest
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Tortilla Market Dynamics
Tortilla Market Drivers
Growing Popularity of Ethnic Cuisines
- The increasing global popularity of ethnic cuisines, particularly Mexican and Tex-Mex, is a significant driver of the global tortilla market. As consumers become more adventurous in their culinary preferences, the demand for authentic Mexican dishes such as tacos, quesadillas, and burritos has risen. This has led to higher consumption of tortillas as an essential ingredient in these traditional recipes. For instance, in the United States, the influence of Mexican cuisine has driven the consumption of tortillas, making it a mainstream food item in households and restaurants across the country.
Tortilla Market Restraints
Fluctuating Raw Material Prices
- The global tortilla market faces challenges due to the fluctuating prices of raw materials, such as corn and wheat. These ingredients are essential for tortilla production, and any significant price variations can impact manufacturing costs. For instance, if the price of corn increases due to factors like weather conditions or market volatility, manufacturers may face higher production expenses. This can potentially lead to higher product prices, affecting consumer affordability and market demand.
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Tortilla Market Competitive Landscape
Global Tortilla Market is highly competitive, driven by the demand for diverse and high-quality products. Key players in the market strive to capture a significant share by offering an array of tortilla options and innovative variations. Some prominent companies have established their presence globally and possess strong distribution networks, enabling them to reach a wide consumer base. They invest in research and development to introduce new flavors, textures, and healthier alternatives, catering to evolving consumer preferences. Moreover, strategic acquisitions, collaborations, and partnerships are common tactics employed by these players to expand their market footprint and strengthen their competitive position. As the market continues to grow, competition is expected to intensify, prompting companies to focus on product differentiation, branding, and customer-centric strategies to stay ahead in this dynamic landscape.
Tortilla Market Top Player’s Company Profile
- Bimbo Bakeries USA (US)
- Barilla Holding (Italy)
- Tyson Foods (US)
- Azteca Foods (US)
- Grupo Bimbo (Mexico)
- Santa Fe Tortilla Company (US)
- Grupo Lala (Mexico)
- La Tortilla Factory (US)
- Grupo Maseca (Mexico)
- Casa Sanchez Foods (US)
- Mrs. Freshley's (US)
- Tumaros (US)
- El Milagro (US)
- Hain Celestial Group (US)
- Baker Mills (US)
- Santa Clara (Mexico)
- Santa Maria Food (UK)
Tortilla Market Recent Developments
-
In February 2024, Garden Veggie™ Snacks, the trailblazer in better-for-you snacking, introduced its latest innovation, Flavour Burst™ Nacho Cheese and Zesty Ranch Flavoured Tortilla Chips.
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In February 2024, Dallas-based Uncommon Brands completed its acquisition of Tex-Mex dining concept Fuego Tortilla Grill.
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In February 2024, UK-based Tortilla Mexican Grill extended its delivery partnership with Uber Eats and Just Eat but has dropped Deliveroo from its list of partners.
Tortilla Key Market Trends
- Focus on Sustainable Packaging: With increasing environmental concerns, the tortilla market has embraced the trend of sustainable packaging. Manufacturers are shifting towards eco-friendly packaging materials, such as compostable or biodegradable wrappers, to reduce plastic waste. For example, some companies have started using plant-based materials like cornstarch-based films or paper-based packaging. This trend aligns with consumer expectations for more sustainable and responsible choices, providing an opportunity for brands to differentiate themselves and attract environmentally conscious consumers.
Tortilla Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Tortilla Market analysis, the market is experiencing robust growth and is expected to continue its upward trajectory in the coming years. The market analysis indicates that the increasing popularity of Mexican and Tex-Mex cuisines and the rising demand for convenient and ready-to-eat food options are driving the market expansion. The growing consumer preference for healthier alternatives, such as gluten-free and organic tortillas, has also played a significant role in shaping market trends. Additionally, the market research highlights the influence of globalization and the rapid urbanization of emerging economies, leading to the adoption of international cuisines and the subsequent surge in tortilla consumption. The presence of key players investing in product innovation, flavors, and packaging further fuels market growth. With promising opportunities in online retail channels and the rising trend of snacking culture, the global tortilla market is anticipated to witness substantial growth and present attractive prospects for market participants in the foreseeable future.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 47.78 Billion |
| Market size value in 2031 | USD 78.69 Billion |
| Growth Rate | 5.7% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Tortilla Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Tortilla Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Tortilla Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Tortilla Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Tortilla Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Tortilla Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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