Report ID: SQMIG25J2044
Report ID:
SQMIG25J2044 |
Region:
Global |
Published Date: April, 2024
Pages:
223
|
Tables:
89 |
Figures:
76
Asia Pacific exceeded all other regions in 2021 with more than 41.1% of the worldwide revenue. As a result of the region's increased awareness of branded and licensed games and toys in general, Asia Pacific is one of the most lucrative areas. The sizable local population is another key factor in this sector. By 2030, Asia's population, excluding Western Asia, would rise from 4,326 million to 4,654 million, according to the United Nations' "World Population Prospects 2019" report. These reasons make the Asia Pacific region a promising market for toy and game manufacturers in the future.
In addition, through enhancing e-commerce or establishing new shops, firms have extended their presence in this region's developing nations, such as China and Japan. For instance, 91 of Lego's 134 new retail outlets that year were in China. The company plans to open 120 additional locations, including 80 in China, to add to the 678 Lego-branded stores that are already open in various countries. By the end of 2021, they hope to open about 300 Lego stores in China.
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Report ID: SQMIG25J2044