USD 1.98 Billion
U.S. Air Fresheners Market Size, Share, Growth Analysis, By Type(Aerosol, Electric, Gel, Candle), By Application(Households, Commercial, Hospitals, Automobiles and Other), By Distribution(Online, Offline), By Region - Industry Forecast 2025-2032
Report ID:
SQMIC30K2048 |
Region:
Country |
Published Date: April, 2024
Pages:
198
|Tables:
93
|Figures:
77
U.S. Air Fresheners Market Insights
U.S. Air Fresheners Market size was valued at USD 2.1 Billion in 2023 and is poised to grow from USD 2.23 Billion in 2024 to USD 3.55 Billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).
The dynamic U.S. market for air fresheners is influenced by changing customer tastes and an increased emphasis on improving indoor spaces. With a wide selection of goods including gels, aerosols, plug-ins, and reed diffusers, the market accommodates a variety of smell preferences and application techniques. Consumers now perceive air fresheners as improving both the atmosphere of their homes and their personal well-being, in addition to just disguising scents. Growing consumer interest in natural and environmentally friendly formulations is reflected in the market, which is consistent with a trend towards sustainable and health-conscious consumer choices.
This market is driven mostly by innovation, as seen by the ongoing developments in fragrance technology and visual design. Smart air fresheners are becoming more and more popular because they offer customers more customization and convenience through mobile applications. In order to connect with consumers more deeply, established players and up-and-coming niche businesses both use strategic marketing that frequently highlights the emotional and sensory aspects of smells. The trajectory of the U.S. air freshener industry is expected to be significantly shaped by its capacity to adjust to shifting customer preferences and provide sustainable product offers.
In bathrooms, workplaces, public spaces, and other commercial settings, air fresheners help to preserve a good odour and ambiance. Both air purification and odour obliteration are accomplished. Mineral oil, ethanol, deionized water, aerosol propellants, aromatic compounds, and others are some of the several types of substances found in air fresheners. The item comes in a variety of smells and formats, including candles, sprays, deodorants, oils, plug-ins, and others. With the advent of innovation, plug-ins and care air fresheners have seen significant expansion. The U.S. Simmons National Consumer Survey (NHCS) estimates that 114.71 million Americans used Febreze. Also, the use of air fresheners in cars is rising quickly. Automobile air fresheners are available in a variety of forms, making them simple to use, including cans, plug-ins, cardboard, sprays, and others. The items' ability to maintain a fresh scent after a lengthy journey also contributes to the rise in demand for them. Considering that over 30 million Americans use six or more air freshener cans per year, the total number of air freshener cans sold is projected to be more than 300 million. With regard to this region's disposable income indices, these statistics have demonstrated an excellent positive correlation. A few of the key factors that are anticipated to contribute to this market's healthy growth are widespread consumer awareness and product alterations. In order to appease customer tastes in this market, manufacturers are experimenting dramatically with perfumes, and as a result, consumers in this region are successfully embracing this trend.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Residential
Fastest Growth
Residential
Growth Rate
6.0% CAGR
U.S. Air Fresheners Market ($ Mn)
Country Share for U.S. (%)
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U.S. Air Fresheners Market Segmental Analysis
U.S. Air Fresheners Market is segmented by Type, By Application and By Distribution. Based on Type, the market can be segmented into Aerosol, Electric, Gel, Candle, Liquid and Others . Based on Application, the market is segmented in to Households, Commercial, Hospitals, Automobiles and Other. Based on Distribution, the market can be segmented into Online, Offline.
US Air Fresheners Market Analysis by Product
The sprays/aerosol segment dominated the global market. Due to its remarkable odor-neutralizing qualities, which are increased by the chemicals in the aerosol/spray cans, this product attracted the greatest consumer demand. However, research studies show negative health repercussions linked with this segment, restricting its growth prospects in the near term.
The electric air freshener segment is expanding at the fastest CAGR. This market will likely produce combined demand from the home and automotive application markets, hence expanding its target market. Seeing a growing demand, air freshener manufacturers are rapidly offering enduring impact perfumes under this category.
US Air Fresheners Market Analysis by Application
The residential sector dominated the market and is expanding at the fastest CAGR. This estimate is in keeping with a growing trend where customers are rapidly learning that having a pleasant-smelling home is not just important for special occasions and holiday gatherings, but is a requirement all year long. According to a poll, an air freshener product is in one in ten shoppers' supermarket bags.
The rising tendency of non-essential expenditure exceeding essential spending in this group is also anticipated to be advantageous for the air freshener market.
U.S. Air Fresheners Market By Type
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U.S. Air Fresheners Market Regional Insights
The East Coast region dominated the US air fresheners market. This region includes major cities such as New York, Boston, and Washington D.C., which have high population densities and a strong demand for air fresheners.
The West Coast region is one of the fastest-growing regions in the US air fresheners market, with a projected CAGR of 4.5%. This region includes major cities such as Los Angeles, San Francisco, and Seattle, known for their environmentally conscious consumers.
U.S. Air Fresheners Market By Country
- Largest
- Fastest
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U.S. Air Fresheners Market Dynamics
US Air Fresheners Market Drivers
Growing urbanization and population density
- As more people move to urban areas, the population density in these areas increases, and with it, the concentration of pollutants and odors in the air. This has led to a greater need for effective air fresheners to combat these issues and improve the indoor air quality in homes and workplaces. Urban areas tend to have higher levels of traffic, which can contribute to poor air quality. Air fresheners can help to reduce the impact of outdoor pollutants on indoor air quality, making them a popular choice for consumers living in urban areas.
Rising awareness of indoor air quality
- Poor indoor air quality can lead to several health issues, including allergies, asthma, and other respiratory problems. As people spend more time indoors, they become increasingly aware of the importance of maintaining good indoor air quality, and air fresheners play a key role in this. Air fresheners work by masking unpleasant odours and removing pollutants from the air, improving the overall indoor air quality. Many air fresheners are now designed to be eco-friendly and free from harmful chemicals, making them a safe and effective option for consumers concerned about their health and the environment.
US Air Fresheners Market Restraints
Environmental concerns
- There is growing concern about the environmental impact of air fresheners, particularly those that contain synthetic fragrances and other chemicals. Consumers are becoming more aware of these products' potential health risks and are seeking natural and eco-friendly alternatives.
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U.S. Air Fresheners Market Competitive Landscape
This market's crucial product diversity component spurs innovation and research. With the drive for new product creation and product augmentation, rapidly evolving technology is combined with increasingly demanding customer outcomes. The major players in the sector invest a lot in R&D operations to create new goods and scents that adhere to standards and laws that are applied globally. Competing in this market requires a lot of product extension.
US Air Fresheners Market Top Player’s Company Profiles
- Procter & Gamble Co.
- SC Johnson & Son Inc.
- Reckitt Benckiser Group plc
- Henkel AG & Co. KGaA
- Church & Dwight Co. Inc.
- Newell Brands Inc.
- Bath & Body Works
- Hopkins Manufacturing Corporation
- Air Scents
- Renegade Products USA
- Candle-lite Company
- California Scents
- ACS International Products, Inc.
- Farcent Enterprise Co., Ltd.
- Julius Sämann Ltd. (Little Trees)
- Kobayashi Pharmaceutical Co., Ltd.
- Blyth, Inc.
- Beaumont Products, Inc.
- WD-40 Company
- ILLUME Candles
US Air Fresheners Market Recent Developments
- In July 2023, Lysol introduced a new product that claims to kill 99.9% of airborne viruses and bacteria, and Lysol Air Sanitizer is the first and only such product to receive EPA approval to make such claims.
- In April 2022, Innovative Fragrances, Inc. (often known as "IFI") was bought by Phoenix Aromas & Essential Oils, LLC. Home scents, personal care, air fresheners, and other goods are all available from the Atlanta-based IFI, a compounder of aroma compounds. With the help of the acquisition, Phoenix Flavors and Fragrances has been able to enhance and expand its product line and better satisfy the demands of individual customers.
- In April 2022, Coastal Sunshine Citrus Glade Aerosol Spray air freshener room spray was introduced by S.C. JOHNSON & SON, INC.-owned Glade. There are no parabens, phthalates, or formaldehyde in the air freshener, but it does have perfumes manufactured from essential oils. Fresh aroma bursts are released by the automated refresher every nine minutes.
U.S. Air Fresheners Key Market Trends
Smart air fresheners
- Smart air fresheners are becoming increasingly popular, with products that can be controlled via smartphone apps, voice commands, or other smart home systems. These products offer greater convenience and flexibility for consumers, and are often designed to be more energy-efficient and eco-friendly.
U.S. Air Fresheners Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our US air fresheners market analysis, the market is a rapidly growing industry, driven by several key factors including rising awareness of indoor air quality, growing urbanization and population density, and increasing consumer preference for natural and organic products. The market is highly competitive, with several major players vying for market share. Several restraints could impact market growth, including environmental and health concerns, economic factors, and regulations. Innovations such as smart air fresheners and customizable scents are likely to become increasingly popular, as consumers seek out products that are convenient, effective, and eco-friendly. The market is a dynamic and evolving industry, with significant opportunities for growth and innovation. As the importance of indoor air quality continues to gain traction, and consumers become more aware of the potential health and environmental risks associated with traditional air fresheners, the market is likely to continue to evolve and expand in new and exciting ways.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 1.98 Billion |
| Market size value in 2031 | USD 3.35 Billion |
| Growth Rate | 6.0% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | United States |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on U.S. Air Fresheners Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on U.S. Air Fresheners Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the U.S. Air Fresheners Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. Air Fresheners Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. Air Fresheners Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the U.S. Air Fresheners Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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