U.S. Food Trucks Services Market Size, Share, Growth Analysis, By Offering(Food, Beverages, Dessert and Ice Creams), By Cuisine(American, Chinese, Japanese, Mexican and Italian), By Platform(Mobile Vending and Online Delivery), By Region - Industry Forecast 2024-2031

U.S. Food Trucks Services Market size was valued at USD 1.16 billion in 2021 and is poised to grow from USD 1.23 billion in 2022 to USD 2.04 billion by 2030, growing at a CAGR of 6.4% in the forecast period (2023-2030).

The growth is being driven by a number of variables, such as an explosive growth in gastronomy, a rise in young people's preference for novel dining experiences over traditional dining in brick-and-mortar restaurants, an increase in the demand for food on the go, and the popularity of mobile lifestyles.

Due to their accessibility, affordability, and versatility, food truck services are one of the most popular and rapidly expanding eatery ideas in the nation. The phenomenon of upscale food van services primarily developed as a result of recession-related trends. In American society, meals on wheels are common. There are more than 35,000 food trucks dotted around the towns, and the sector employs over 14,000 people. The demand for these food truck services in the United States is being driven by the change in customer taste, particularly among the millennial and Gen Z group, towards gourmet foods and unusual & adventurous food concepts.

The popularity of food trucks in the US has increased as a result of the emergence of social media. Food trucks are using social media interaction on platforms like Facebook and Twitter to outperform competitors across the nation. Food truck service providers are embracing Instagram, Tik Tok, and Snapchat to advertise their menu, locations, and operating hours as well as to stay in contact with their customers in order to maintain and expand their clientele, which is heavily dependent on the young population.

In contrast to launching a brick-and-mortar restaurant, the initial investment and operating costs of food trucks are considerably lower. According to the U.S. Chamber of Commerce, the average cost to launch a food truck company in the country is between $50,000 and $60,000.

Food trucks are being used as a catalyst by a number of major restaurants to increase their customer base, including Hard Rock Café, Outback, and Dunkin' Donuts. To keep tabs on sales activity, many new eateries are giving food trucks new menu items. The popularity of different food categories among consumers and the probability of regional success are also studied using data from food trucks. Instead of conducting surveys to find out what kind of food would be popular in a specific area, established restaurants are using food trucks to track their success in those regions.

U.S. Food Trucks Services Market is poised to grow at a sustainable CAGR for the next forecast year.