U.S. Fresh Pet Food Market

U.S. Fresh Pet Food Market Size, Share, Growth Analysis, By Distribution Channel(Offline and Online), By Product(Dog Food, Cat Food and Others), By Region - Industry Forecast 2025-2032


Report ID: SQMIC30I2403 | Region: Country | Published Date: March, 2024
Pages: 198 | Tables: 60 | Figures: 72

U.S. Fresh Pet Food Market Insights

U.S. Fresh Pet Food Market size was valued at USD 58.8 Billion in 2023 and is poised to grow from USD 62.4 Billion in 2024 to USD 83.9 Billion by 2032, growing at a CAGR of 0.061 during the forecast period (2025-2032).

Manufacturing and distribution of fresh, raw and wholesome meals for the pets comes under the fresh pet food market. Unlike many of the prepared pet foods that are readily found in the shops, which are typically heavily processed and included artificial preservatives, fresh pet food uses premium whole food sources, and they are usually free of artificial additives, fillers, and byproducts. Human-grade foods such as lean cuts of meat, poultry, fish, vegetables and fruits are generally incorporated in the production process. To ensure quality and safety, they purchase these ingredients from established suppliers. For the sake of not to deviate from the nutritional content of their components, fresh pet food makers rely on raw or partially cooked ingredients. They range from the frozen or refrigerated meals which help to maintain the freshness of the product.

Growing pet ownership in the United States and rising number of companion animals in the country are slated to bolster U.S. Fresh Pet Food Market growth in the future. The industry echoes the pet owners who are searching for natural and healthier alternatives to the conventional dog food, showing a growing awareness of the animal owners towards food as a crucial factor in their pets' overall well-being. This grouping often comprises of specialized formulations intended to tackle specific canine health issues and cater for different nutritional requirements, such as grain free, hypoallergenic and organic food choices.

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U.S. Fresh Pet Food Market size was valued at USD 445.6 million in 2022 and is poised to grow from USD 570.88 million in 2023 to USD 4138.9 billion by 2031, growing at a CAGR of 28.1% during the forecast period (2024-2031).

The U.S. Fresh Pet Food Market is thriving on the back of pet humanization, and this is what companies are trying to take advantage of. Fresh pet food suppliers in the United States are continually focusing on launching new products to maximize their sales and revenue generation potential in the long run. Market players are also opting for strategies such as mergers, acquisitions, and partnerships to increase their market share and boost sales. 'A Pup Above (US)', 'Cooking4Canines (US)', 'Darwins Natural Pet Products (US)', 'Freshpet Inc. (US)', 'JustFoodForDogs LLC (US)', 'My Perfect Pet Food Inc. (US)', 'Nestle SA (US)', 'NomNomNow Inc. (US)', 'Pauls Custom Pet Food LLC (US)', 'Pet Plate (US)', 'Pet Honesty (US)', 'Primal Pet Foods Inc. (US)', 'Raised Right Pets LP (US)', 'Spot and Tango (US)', 'The Farmers Dog Inc. (US)', 'The Honest Kitchen (US)', 'Rabbit Hole Hay Inc (US)'

The new product launchings of the companies are considered as the main force that change the market growth. American fresh pet food market vendors are trying to bring more customers by coming up new fresh pet foods. Vendors will be able to magnify the sales of their products as well as their market share through new product launches. For instance, on March 2022, the Petco Health and Wellness Company, Inc. together with JustFoodForDogs LLC introduced their latest fresh and frozen food product line for dogs. In the same manner, Tiki Pets, a brand of Whitebridge Pet Brands LLC, came up with their new dried cat food toppers called Tiki Cat Complements in the month of November 2021. This wet cat food supplement has a high protein content and is made with chicken broth. These can be given to cats as a treat or for additional water source in their diet. Therefore, the launching of new products will ensure that the market of fresh pet foods will increase, which will ultimately allow the market to grow as projected in the forecast period.

Nowadays, more and more pet owners search the food for their pets for items that are the same as those they eat themselves. The notion that the components of human-grade quality are favorable to our pets is the energy that pushes this trend. Hence, producers are using great quality whole food products to manufacture fresh pet foods which are packaged for sale. The high-end fresh pet food market is becoming more expensive but the willingness of consumers to spend on quality products has increased.

The preference for higher-quality raw, fresh, & frozen dog foods is pretty evident here in US with a lot of pet parents. Consumers in the United States are becoming increasingly aware of the ingredients of their pet foods as humanization of pets is rising rampantly in the country. Growing emphasis on providing quality nutrition to pets and increasing awareness regarding ill-effects of packaged pet food are also slated to create new growth opportunities for fresh pet food suppliers in the United States. The market is anticipated to expose new chances of innovation since dog diet consciousness among the pet owners is rising so much in the region.

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U.S. Fresh Pet Food Market

Report ID: SQMIC30I2403

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