U.S. Frozen Pizza Market Size, Share, Growth Analysis, By Toppings(Margherita, Cheese/Double Cheese/Four Cheese/Five Cheese, Chicken, Pepperoni), By Crust(Thin, Regular/Restaurant Style, Gluten-free), By Type(Vegan & Vegetarian and Non-Vegetarian), By Distribution Channel(Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online and Others), By Region - Industry Forecast 2024-2031

U.S. Frozen Pizza Market size was valued at USD 6.62 billion in 2022 and is poised to grow from USD 7.08 billion in 2023 to USD 12.07 billion by 2031, growing at a CAGR of 6.90% during the forecast period (2024-2031).

The demand for the product has been driven by homeowners' growing propensity to create an inside atmosphere in outdoor locations. Regular thin crust, ultra-thin crust, deep dish, classic/thick crust, packed crust, and rising crust are all different varieties of frozen pizza. The popularity of gluten-free frozen pizzas has been boosted by increased health consciousness among customers and the prevalence of gluten allergies.

The simplicity and speed of preparation of frozen pizzas is one of the key reasons consumers purchase them. Many people don't have the time to cook from scratch due to busy schedules, therefore frozen food provides a practical answer. Frozen pizzas are not only practical, but they also last longer than fresh food, allowing individuals to stock up and have them on hand when they are required. Furthermore, frozen food is prepared and packaged while it is still at its freshest, guaranteeing that the quality will endure even after several months in the freezer. Many individuals choose frozen food because of its constancy in quality.

The frozen pizza market is competitive based on product innovation, product quality, price, toppings, brand recognition, customer loyalty, marketing efficacy, promotional activity effectiveness, consumer convenience for ordering and delivery, and the ability to recognise and cater to consumer preferences. The gross profit margin that is created is significantly influenced by all of these variables.

Additionally, the cost of shipping the item from one nation to another and the currency rate between those nations have an impact on the final price. Freight costs are another aspect that affects the product pricing. Frozen pizza costs were lower during the pandemic because producers had to sell the product for less money to clear out their stock. The growing desire for convenience foods is what drives the market for frozen food. Frozen pizzas are now considered to be high-end cuisine. They are the standard thin crust, the extra thin crust, the deep-dish, the packed crust, the traditional/thick crust, and the rise crust. The market is also growing as a result of other factors like rising disposable income, a higher standard of living, and the quickening development of the number of major retail chains.

U.S. Frozen Pizza Market is poised to grow at a sustainable CAGR for the next forecast year.