U.S. Fruit and Vegetable Market Size, Share, Growth Analysis, By Product(Fresh, Dried and frozen), By Distribution channel(Supermarkets and hypermarkets), By Region - Industry Forecast 2024-2031

U.S. Fruit and Vegetables Market size was valued at USD 63.40 Billion in 2022 and is expected to grow from USD 66.7 Billion in 2023 to reach USD 100.05 Billion by 2031, at a CAGR of 5.2% during the forecast period (2024-2031).  

The U.S. market is highly competitive, with many regional and local companies competing for customers. The growing demand from consumers has motivated these companies to focus on activities like product launches, awareness campaigns, mergers & acquisitions, and strategic alliances. They are also investing in sustainability measures and rebranding in order to keep up with evolving consumer trends. 'Chiquita Brands International, Inc.', 'C.H. Robinson Worldwide, Inc.', 'Del Monte Fresh Produce Co.', 'Dole Food Company, Inc.', 'Driscoll's, Inc.', 'Grimmway Enterprises, Inc.', 'John Vena, Inc.', 'Limoneira Company', 'Mastronardi Produce Ltd.', 'Naturipe Farms LLC', 'Nestlé USA Inc.', 'Ocean Spray Cranberries, Inc.', 'Oppy', 'Pacific Coast Fruit Company', 'Sunkist Growers, Inc.', 'Taylor Farms', 'The Wonderful Company LLC', 'Total Produce', 'Wada Farms Marketing Group LLC', 'Walter P. Rawl & Sons, Inc.', 'In March 2024, Cox Enterprises launched Cox Farms, a new business focused on sustainable food and agriculture. Today, Cox Farms includes indoor farming companies Mucci Farms and BrightFarms, and it will continue to pursue additional ventures and investments in the indoor agriculture space. ', 'In March 2024, Unifrutti Group, a leading producer and distributor of fresh fruit, announced the acquisition of 100% of Bomarea and the Peruvian operations of AvoAmerica (AvoAmerica Peru) from the US- based agribusiness investment firm Solum Partners and the US-based fresh fruit and vegetables company Alpine Fresh. ', 'In March 2024, Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, expanded its reach through the Produce Rx program with the support of DoorDash and its Project DASH initiative. ', 'In April 2023, Nature's Path Foods announced its acquisition of the organic fruits and vegetables company, Cascadian Farm. ', 'In March 2023, Driscoll's announced its partnership with IBM to use blockchain technology to trace its berries from farm to table. '

The increase in government initiatives to increase agriculture production is likely responsible for the growth in the fruit and vegetable market in the US. This growth is likely due to the increased chances of getting food, especially given the current food crisis.

The fresh fruits and vegetables market held a large share of the market in 2021, and is expected to continue to do so over the next few years. The trend of people enjoying fresh and exotic vegetables and fruits, as well as the increasing trend toward a vegan diet, is helping to drive growth in segments of the food industry. With the advent of online grocery shopping, consumers have found a convenient way to purchase fresh fruits and vegetables, either chopped or processed, without the need to physically browse through the aisles at specialty stores and supermarkets.

Another way the government is trying to help increase the availability of fruit and vegetables in the United States is by allowing imports from countries such as China, India, and bordering country Canada. This is helping to contribute to the large share of the US fruit and vegetable market. Consumers are increasingly turning to local, healthy eating alternatives, and this is expected to increase demand for fruit and vegetables in the US fruit and vegetables market in the coming years. The low productivity in the United States is a major concern for the fruit and vegetable market, as well as for the high import of produce from neighboring Canada, as well as from the best producing regions in Asia and Europe. This raises the price of these products.