USD 63.40 Billion
U.S. Fruit and Vegetables Market Size, Share, Growth Analysis, By Type(Organic Vegetables and Organic Fruit), By Distribution Channel(Offline retail and Online retail), By Region - Industry Forecast 2024-2031
Report ID:
SQMIC30I2394 |
Region:
Country |
Published Date: April, 2024
Pages:
198
|Tables:
59
|Figures:
75
U.S. Fruit and Vegetables Market Insights
U.S. Fruit and Vegetables Market size was valued at USD 63.40 Billion in 2022 and is expected to grow from USD 66.7 Billion in 2023 to reach USD 100.05 Billion by 2031, at a CAGR of 5.2% during the forecast period (2024-2031).
The U.S. fruit and vegetable market are experiencing growth due to rising consumer health consciousness and the growing demand for nutrient-rich products. Consumers are increasingly seeking fresh and exotic fruits and vegetables, such as berries, avocado, mango, pomegranate, papaya, and sweet potato, due to their high nutritional value, including antioxidants, potassium, and vitamins A, K, C, and E. The market expansion is being driven by increased awareness about the benefits of fresh and natural products and the rising prevalence of chronic conditions such as type 2 diabetes and high blood pressure.
This has compelled people to adopt healthier lifestyles, which include incorporating fruits into their diets, as fruits provide numerous health advantages. Companies' awareness campaigns regarding healthy eating have contributed to the growth of the market. For instance, the FDA launched an awareness campaign in March 2020, providing resources for healthcare professionals, schoolteachers, and dietitians to help people make informed food choices and adopt healthy diets. The CDC's 2020-2025 Dietary Guidelines for Americans also recommended daily consumption of 1.5-2 cups of fruits and 2-3 cups of vegetables for a healthy immune system and to prevent chronic conditions. A growing trend among U.S. consumers is to allocate a special budget for healthy eating, which includes spending on fresh fruits and vegetables. Furthermore, the rising preference for organic food in the U.S. is expected to benefit the market, as consumers become more aware of the harmful effects of pesticides, chemicals, and additives on human health.
The fruit and vegetables market in the U.S is a vibrant and essential part of the county’s agricultural ecosystem, providing food for consumption within the country and also playing a significant role in international trade. The market is as diverse as it gets, from the common fruits such as apples and oranges to leafy vegetables and those varieties of fruit that are yet unheard of. The mission of this market is to meet the rising demand for new quality and healthy products among buyers, who prefer to eat fresh, healthy food, thus contributing their part in supporting the domestic agricultural industry.
The major one of the driving factors for the growth of this market is the widening understanding by consumers about the need for proper balanced diets and health benefits that are accrued from regular intake of fruits and vegetables. In line with the increasing health awareness by people, there is now a high demand for a variety of quality produce. Besides, the growing interest in vegetarianism and eco sustainable foods have also contributed towards the market growth.
Still, the market poses its own challenges and restraining elements. Weather variability and unpredictable natural disasters remain as one of the significant challenges in crop production. The danger of climate change needs to be a major concern with regards to market stability, as it affects production and distribution. Moreover, the time-sensitive nature of fruits and vegetables makes the movement imminent; as their freshness is crucial for transportation and storage. Moreover, the market offers vast opportunities in spite of various difficulties in the supply chain of the US fruit and vegetables market. This is because various technologies that were developed in recent times as solutions to solving the problems, which have been presented by the unfavorable environmental conditions for agricultural practices such as precision farming and controlled-environment agriculture can provide prospects in which efficiency can be improved and the negative impact of environmental factors eliminated. Further, the popularity of local and organic produce gives room for producers who embrace sustainable practices that integrate with the environment.
U.S. Fruit and Vegetables Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
fresh
Fastest Growth
fresh
Growth Rate
5.2% CAGR
U.S. Fruit and Vegetable Market ($ Bn)
Country Share for U.S. Region (%)
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U.S. Fruit and Vegetables Market Segmental Analysis
The U.S. Fruit and Vegetables market is segmented by type and distribution channel. Based on type, the U.S. Fruit and Vegetables Market can be segmented into organic vegetables, and organic Fruit. Based on distribution channel, the U.S. Fruit and Vegetables Market is segmented into Offline retail, and Online retail.
U.S. Fruit and Vegetables Market Analysis by Type
The market can be segmented by type into organic vegetables and fruits. The dominating segment in the U.S. fruit and vegetable market is the organic vegetables segment. This can be attributed to the growing awareness among consumers about the health benefits of organic vegetables, the increasing availability of organic vegetables in retail outlets and online platforms, and the rising demand for sustainable and eco-friendly products.
The organic fruits segment is expected to grow at the fastest CAGR. This can be attributed to the increasing consumer awareness about the harmful effects of pesticides and synthetic fertilizers used in traditional farming methods and the growing demand for natural and healthy food options. According to a report by the Organic Trade Association, organic fruit sales increased by 14.2% in 2023, compared to the previous year.
U.S. Fruit and Vegetables Market Analysis by Distribution Channel
By distribution channel, the market can be segmented into offline retail and online retail. Offline retail is the dominating segment in the U.S. fruit and vegetable market. which includes supermarkets, hypermarkets, convenience stores, and specialty stores. The offline retail segment holds a major market share due to factors such as the availability of a wide range of products, the ability to touch and feel the products before purchasing, and the convenience of one-stop shopping.
Online retail segment is expected to grow at the fastest CAGR. The online retail segment includes e-commerce platforms, online grocery stores, and direct-to-consumer delivery services. The online retail segment is experiencing significant growth due to the increasing adoption of digital technologies, changing consumer behavior, and the convenience of ordering from home.
U.S. Fruit and Vegetable Market By product
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U.S. Fruit and Vegetables Market Regional Insights
The U.S. fruit and vegetable market is expected to dominate the market due to increasing demand for healthy food options and rising awareness about the health benefits of fresh produce. The fastest-growing segment in the U.S. market is organic fruits and vegetables, driven by increasing consumer preference for pesticide-free and chemical-free produce.
Similarly, the Canadian fruit and vegetable market is rapidly growing, driven by increased consumer awareness about the health benefits of fruits and vegetables. Ontario and Quebec are the leading provinces in fruit and vegetable production, with strawberries, blueberries, and tomatoes being the most popular fruits and vegetables in the Canadian market.
U.S. Fruit and Vegetable Market By Region
- Largest
- Fastest
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U.S. Fruit and Vegetables Market Dynamics
U.S. Fruit and Vegetables Market Drivers
Increasing awareness and demand for healthy food options
- One of the key drivers of the U.S. fruit and vegetable market is the increasing awareness and demand for healthy food options. With rising concerns about obesity and chronic diseases, consumers are increasingly seeking out fresh and nutrient-rich produce. This has led to increased spending on fruits and vegetables and a preference for organic and pesticide-free options.
U.S. Fruit and Vegetables Market Restraints
Seasonality of the product
- One of the main restraints for the U.S. fruit and vegetable market is the seasonality of the product. Many fruits and vegetables have a limited growing season and are only available fresh for a short period of time each year. This can make it difficult for producers and retailers to maintain a consistent supply throughout the year, leading to higher prices and reduced availability during off-seasons. Additionally, consumers may be less likely to purchase out-of-season produce, further limiting demand and growth opportunities for the market.
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U.S. Fruit and Vegetables Market Competitive Landscape
The U.S. fruit and vegetable market is highly competitive, with a large number of players operating in the market. A mix of large and small-scale producers, distributors, and retailers dominates the market. Factors such as price, quality, brand reputation, and availability of produce play a crucial role in determining the competitiveness of companies in the market. Additionally, the increasing demand for organic and locally sourced produce has led to the emergence of new players in the market, challenging established companies and intensifying competition.
U.S. Fruit and Vegetables Market Top Player’s Company Profiles
- Dole Food Company, Inc. (USA)
- Del Monte Pacific Limited (Singapore)
- Chiquita Brands International, Inc. (USA)
- Fresh Del Monte Produce Inc. (USA)
- The Wonderful Company LLC (USA)
- Grimmway Farms (USA)
- Sunkist Growers, Inc. (USA)
- Driscoll's (USA)
- Taylor Farms (USA)
- Tanimura & Antle, Inc. (USA)
- Calavo Growers, Inc. (USA)
- Sun-Maid Growers of California (USA)
- Green Giant (USA)
- Earthbound Farm (USA)
- Naturipe Farms (USA)
- Giumarra Companies (USA)
- Naturipe Berry Growers (USA)
- Ocean Spray Cranberries, Inc. (USA)
- Apio, Inc. (USA)
- Pacific Coast Producers (USA)
U.S. Fruit and Vegetables Market Recent Developments
-
In March 2024, Cox Enterprises launched Cox Farms, a new business focused on sustainable food and agriculture. Today, Cox Farms includes indoor farming companies Mucci Farms and BrightFarms, and it will continue to pursue additional ventures and investments in the indoor agriculture space.
-
In March 2024, Unifrutti Group, a leading global producer and distributor of fresh fruit, announced the acquisition of 100% of Bomarea and the Peruvian operations of AvoAmerica (AvoAmerica Peru) from the US- based agribusiness investment firm Solum Partners and the US-based fresh fruit and vegetables company Alpine Fresh.
- In March 2024, Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, expanded its reach through the Produce Rx program with the support of DoorDash and its Project DASH initiative.
U.S. Fruit and Vegetables Key Market Trends
- One of the key trends in the U.S. fruit and vegetable market is the growing popularity of e-commerce platforms for purchasing fresh produce. The convenience of online shopping, coupled with the increasing demand for healthy food options, has led to the emergence of new e-commerce players offering a wide range of fresh Fruit and vegetables. Additionally, established retailers are also expanding their online offerings, providing consumers with a more convenient and accessible way to purchase fresh produce. This trend is expected to continue as more consumers seek out convenient and healthy food options.
U.S. Fruit and Vegetables Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our U.S. fruit and vegetable market analysis, the market is a highly competitive and dynamic industry driven by increasing consumer health consciousness, rising demand for organic produce, and the emergence of e-commerce platforms for purchasing fresh produce. While the market faces challenges such as climate change and supply chain disruptions, it continues to experience growth and expansion, with both established and new players vying for market share. The trend towards healthy eating and increased spending on fresh Fruit and vegetables drive the market growth in the coming years.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 63.40 Billion |
| Market size value in 2031 | USD 100.05 Billion |
| Growth Rate | 5.2% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on U.S. Fruit and Vegetables Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on U.S. Fruit and Vegetables Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the U.S. Fruit and Vegetables Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. Fruit and Vegetables Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. Fruit and Vegetables Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the U.S. Fruit and Vegetables Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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