U.S. Hair Brush Market Size, Share, Growth Analysis, By Product type(Paddle Brush, Vented Brush, Round Brush, Others), By Application(Professional, Personal), By Region - Industry Forecast 2024-2031

US Hair Brush Market Drivers

• Increasing grooming awareness for hair cleanliness and increased per-capita disposable income have resulted in increase in the use of high-quality hair care products. Hairbrushes have been increasingly popular among both males and females due to health benefits such as effective scalp treatment and hair smoothness. Furthermore, the increasing use of technologically improved hair brushes is expected to stifle market growth. For instance, Loreal has developed a smart hair brush that can identify whether a hair is dry or wet and also has a microphone to listen to the sound of hair brushing in order to provide insight into breakage, frizziness, manageability, dryness, and split ends.

US Hair Brush Market Restraints

• Lack of product innovation a major challenge, the lack of product innovation is, however, likely to hinder market growth. Product innovation is a challenge for hair brush manufacturers. As a result, price wars have resulted in profit-cutting. Because of low prices and low weight, the consumer prefers hairbrushes from plastics more and more. One of the most significant challenges for market participants is distribution. For the majority of purchases, the global hairbrush market is heavily reliant on exclusive/full-service distributors and the open-line channel. Furthermore, the rising usage of technologically advanced hair brushes is projected to act as a hindrance to market expansion.
• Low awareness levels regarding the right product along with quick availability of local products at low price might hamper the industry demand over the forecast period. In addition, increasing adoption of technologically advanced hair brushes is likely to pose as challenge to market growth. Personal application hairbrush market is forecasted to possess high penetration rates owing to increasing adoption among consumers. In addition, professional applications are expected to witness significant growth opportunities due to rising demand for grooming services.