U.S. Hair Brush Market Size, Share, Growth Analysis, By Product type(Paddle Brush, Vented Brush, Round Brush, Others), By Application(Professional, Personal), By Region - Industry Forecast 2024-2031

US Hair Brush Market size was valued at USD 1.25 billion in 2019 and is poised to grow from USD 1.25 billion in 2023 to USD 1.28 billion by 2031, growing at a CAGR of 0.25% in the forecast period (2024-2031).

The US hair brush market is highly competitive and mature. Increasing growth of marchandisers along with rapidly changing consumer shopping preferences and patterns are expected to contribute significantly to the market. The emergence of multi-category retailers and growing internet sales through various portals such as Amazon.com has provided new avenues to market growth. 'Babyliss', 'Denman', 'Revlon, Inc.', 'Conair Corporation', 'Goody Products, Inc.', 'Wet Brush', 'Tangle Teezer', 'Mason Pearson Brushes Ltd.', 'Ibiza Hair, LLC', 'Olivia Garden International, Inc.', 'Kent Brushes', 'Brushopolis, LLC', 'Spornette International', 'Fromm International', 'Acca Kappa', 'Phillips Brush', 'EcoTools', 'Aveda Corporation', 'Scunci International, Inc.', 'Michel Mercier', 'FHI Heat'

Increasing grooming awareness for hair cleanliness and increased per-capita disposable income have resulted in increase in the use of high-quality hair care products. Hairbrushes have been increasingly popular among both males and females due to health benefits such as effective scalp treatment and hair smoothness. Furthermore, the increasing use of technologically improved hair brushes is expected to stifle market growth. For instance, Loreal has developed a smart hair brush that can identify whether a hair is dry or wet and also has a microphone to listen to the sound of hair brushing in order to provide insight into breakage, frizziness, manageability, dryness, and split ends.

Increased number of campaigns on fashion style in social media forums including YouTube, Facebook, and Pinterest has played a key role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working class professionals. These buyers majorly prefer those products including electric hairbrush, which has the ability to ensure better hairstyle and provide convenience to the consumers by offering temperature control and time-saving features. The industry participants have been increasing spending on the development of technologically advanced products including electric hairbrush, which will offer better results for stylish hair. L’Oréal launched a smart hairbrush under the brand name, Kerastase Hair Coach. The company’s research wing, L'Oreal's Research and Innovation Technology Incubator collaborated to develop these smart electric hairbrushes. This hairbrush features the advanced sensors, Nokia's Withings digital-health unit designs, and L’Oréal patent-pending signal-analysis algorithms. According to an internal research study by L’Oréal, it has been revealed that forced hair brushing will cause damage in terms of breakage and split ends. The company recommended that Kerastase is capable of minimizing these risks by the use of multiple sensors, which provide information on the quality of hair and brushing pattern.

The need for product differentiation has led to the development of vibrating massage hair brushes and folding brushes, which have a compact design and added utility. Increasing awareness of health benefits from regular hair brushing may further contribute to the U.S. hair brush market. U.S. hair brush market is quite consolidated with top two industry players having significant presence. Denman also holds a significant industry share due to large variety of styling and general brushes offered. The spur in the market can be attributed to increasing number of salons in the country. Significant rise in number of working women coupled with growing interest in personal appearance is likely to elevate the industry. Proliferating grooming consciousness among men paired with availability of reliable products might propel the demand. According to GCI magazine, total takings from the salon industry encapsulating hair, nail and skin services grew at a significant rate.