USD 19.67 billion
U.S.Newspaper Market Size, Share, Growth Analysis, By Type(Digital and Print Media), By Revenue Generation(Circulation and Advertising), By Region - Industry Forecast 2024-2031
Report ID:
SQMIC50X2008 |
Region:
Country |
Published Date: February, 2024
Pages:
157
|Tables:
59
|Figures:
77
U.S.Newspaper Market Insights
U.S.Newspaper Market size was valued at USD 19.67 billion in 2021 and is poised to grow from USD 18.39 billion in 2022 to USD 10.74 billion by 2030, growing at a CAGR of -6.5% in the forecast period (2023-2030).
The internet is anticipated to grow in both consumers and advertising dollars, forcing publications to compete with the growing number of sites aimed solely at adults and professionals. Nevertheless, it is anticipated that the industry's fall will slow as publishers finally adapt to the digital transition.
Digital readership and subscriptions have increased as a result of consumers who are looking for the most specific updates on the COVID-19 pandemic. The younger demographics have seen the biggest growth in readership. According to a Press Gazette investigation earlier this year, since the COVID-19 problem started, the top 25 newspapers in America had lost 20% of their weekday print circulation.
Print and digital subscriptions are now driven mainly by newsletters that also populate email databases with a wealth of valuable opt-in subscribers, draw in new advertisers, and keep old ones interested. Readers and subscribers have already expressed their happiness with the scant content of newsletters. USA Today alone, for instance, provides more than 30 newsletters. To ensure that their automated mailings are on point, they employ a dedicated audience team with newsletter specialists.
The growth of the digital subscription industry has resulted in one of the largest newspaper brands in America in recent years. a pattern that has strengthened over the past 18 months. Nonetheless print continues to be a significant source of money for the sector, both in terms of circulation and revenue from advertising. For instance, USA Today, which is owned by local media giant Gannett, recently introduced a paywall and is attempting to increase its digital profits as print sales are declining.
According to Financial Times research, private equity, hedge funds, and other investment organizations now control half of the American daily newspapers. New Media Investment Group, led by asset management Fortress Investment Group, purchased Gannett, the largest newspaper publisher in the US. They are capable of earning revenue for this strategy of buying struggling newsrooms.
Market Snapshot - 2023-2030
Global Market Size
Largest Segment
Digital
Fastest Growth
Digital
Growth Rate
-6.5% CAGR
U.S. Newspaper Market 2022-2030 ($ Bn)
Country Share for Northeast Region- 2022 (%)
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U.S.Newspaper Market Segmental Analysis
U.S.Newspaper Market is segmented based on Type, Revenue Generation and region. Based on Type the market is segmented into Digital and Print Media. Based on Revenue Generation the market is segmented into Circulation and Advertising. Based on region the U.S.Newspaper Market is segmented into Northeast, Midwest, South, West and Southwest.
Analysis by Type
The segment for digital media had a greater CAGR between 2021 and 2030, when the forecast was being created. The newspaper's digital editions are exact duplicates of the printed version and contain all the same content. The fact that they are always accessible and avoid missed deliveries are just a few of their clear advantages. Because they don't require photochemical or petrol for delivery and allow for variable text sizes, they are also significantly better for the environment.
In 2021, the print industry constituted 74.67% of the market. Because of shifting consumer tastes for digital news, customers' attitudes towards this market are changing. With the help of the internet, a few newspapers have been able to survive.
Analysis by Revenue Generation
The advertising industry led the market in 2021 and generated 55.47% of the total revenue. A most important source of income in the American newspaper business is already advertising. Digital channels have increased by over 70% in only the last two years. The advertising sector is anticipated to expand as bandwidth expands and cellphones become more affordable.
The circulation market is anticipated to see the fastest CAGR of -3.5% between 2022 to 2030. Several newspapers also rely on circulation revenue in addition to advertising revenue. It is produced through selling copies of the newspaper and charging for print subscriptions. Recently, paywalls—those pop-up windows where one is permitted to read for free—have become more commonly accessible to newspaper readers. With the purchase of the subscription, it provides full access to the article once again.
U.S. Newspaper Market By Type 2022 (%)
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U.S.Newspaper Market Regional Insights
The U.S. newspaper industry as a whole was facing major challenges due to decreasing print circulation and advertising revenues as well as the difficulty many newspapers are facing with the transition. Nonetheless, numerous smaller community newspapers have been able to survive these difficulties by developing strong relations with their local readerships and advertisers.
However, historically, the U.S. newspaper market has been dominated by major metropolitan areas such as New York, Los Angeles, Chicago, and Washington, D.C. These cities have long been home to some of the most influential and prestigious newspapers in the country, including The New York Times, The Washington Post, The Los Angeles Times, and The Chicago Tribune.
U.S. Newspaper Market By Geography, 2022-2030
- Largest
- Fastest
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U.S.Newspaper Market Dynamics
Drivers
Digital Transformation to Bolster Market Growth
- As more readers turn to digital platforms for their news and information, many newspapers are investing in their online presence and developing new digital products and services.
- Smaller community newspapers that have a strong focus on local news and information have been more resilient than larger metropolitan dailies, as they often have a loyal readership and advertiser base.
Restraints
Advertising Revenue Decline might Hinder Market Growth
- Many newspapers have seen significant declines in advertising revenues as more advertisers shift their budgets to digital platforms such as social media and search engines.
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U.S.Newspaper Market Competitive Landscape
Participants from both the domestic and international markets can be discovered in the market. The major players in the market concentrate on tactics such as innovation and new product launches in retail for natural products to improve their portfolio offers in the market. The competitive landscape of the U.S. newspaper market is complex and dynamic, with a variety of players competing for readers and advertising revenue
Top Player’s Company Profiles
- Gannett Co., Inc.
- Tribune Publishing Co.
- The New York Times Co.
- News Corp
- Advance Publications, Inc.
- McClatchy Company
- The Washington Post Company
- Hearst Corporation
- Lee Enterprises, Inc.
- Digital First Media
- GateHouse Media, LLC
- The McClatchy Company
- The Boston Globe Media Partners, LLC
- A. H. Belo Corporation
- Cox Enterprises, Inc.
- tronc, Inc.
- MediaNews Group, Inc.
- Freedom Communications, Inc.
- The Deseret News Publishing Company
- Ogden Newspapers, Inc.
Recent Developments
- In March 2022, the winner of the 2022 Female Frontier Awards, presented by the Campaign US, is Media Matters Global, a media strategy that is 100% owned by women. Media Matters Global continually makes investments in cutting-edge media technology to create strategic, effective, and open solutions.
- In February 2022, Local newspapers showed some success with internet subscriptions. The willingness of consumers to pay for digital access is giving many publishers hope that they have discovered a means of survival in a sector used to doomsaying. The Wall Street Journal and the New York Times were the newspapers that first found success promoting internet subscriptions.
U.S.Newspaper Key Market Trends
- As more readers consume news and information through digital channels, newspapers are increasingly focusing on their online presence and developing new digital products and services.
- With declining print circulation and advertising revenue, many newspapers are shifting to subscription-based revenue models, which provide a more predictable revenue stream.
- Smaller community newspapers that have a strong focus on local news and information have been more resilient than larger metropolitan dailies, as they often have a loyal readership and advertiser base.
- The newspaper industry has undergone significant consolidation in recent years, with many newspapers merging or being acquired by larger media companies.
- Nonprofit news organizations, such as ProPublica and The Center for Investigative Reporting, have emerged as an important part of the news ecosystem, particularly for investigative journalism.
U.S.Newspaper Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, we found that the U.S. Newspaper market is the market where the internet is anticipated to grow in both consumers and advertising dollars, forcing publications to compete with the growing number of sites aimed solely at adults and professionals. Nevertheless, it is anticipated that the industry's fall will slow as publishers finally adapt to the digital transition. The growth of the digital subscription industry has resulted in one of the largest newspaper brands in America in recent years. a pattern that has strengthened over the past 18 months. Nonetheless print continues to be a significant source of money for the sector, both in terms of circulation and revenue from advertising. For instance, USA Today, which is owned by local media giant Gannett, recently introduced a paywall and is attempting to increase its digital profits as print sales are declining. The newspaper industry has undergone significant consolidation in recent years, with many newspapers merging or being acquired by larger media companies.
| Report Metric | Details |
|---|---|
| Market size value in 2021 | USD 19.67 billion |
| Market size value in 2030 | USD 10.74 billion |
| Growth Rate | -6.5% |
| Base year | 2023 |
| Forecast period | 2023-2030 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Recent Developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on U.S.Newspaper Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on U.S.Newspaper Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the U.S.Newspaper Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S.Newspaper Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S.Newspaper Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the U.S.Newspaper Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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