U.S. Potato Chips Market
Report ID: SQMIC30I2386
Report ID: SQMIC30I2386
sales@skyquestt.com
USA +1 351-333-4748
Report ID:
SQMIC30I2386 |
Region:
Country |
Published Date: December, 2025
Pages:
157
|Tables:
311
|Figures:
84
U.S. Potato Chips Market size was valued at USD 12.69 Billion in 2024 and is poised to grow from USD 13.31 Billion in 2025 to USD 19.52 Billion by 2033, growing at a CAGR of 4.9% during the forecast period (2026–2033).
Potato chips are typical snack, side dish, or appetizer. Basic chips are salted and baked; other kinds are made with a variety of flavourings and substances, such as cheeses, herbs, spices, and other natural or artificial tastes. They are made using thin potato slices that have been seasoned and fried till crisp. The sugar in potatoes combines with the amino acids during frying to turn brown, giving potato chips their yellowish-brown hue. Additionally, potato chips are prepared and kept in a way that makes them immune to microbial deterioration, chemical reactions, and enzymatic activity. Additionally, they are marketed and packaged in airtight plastic bags, which helps to extend their shelf life.
Due to the introduction of new distribution channels like supermarkets and hypermarkets, the retail sector is continuously expanding. Consumer propensity for these distribution channels is increasing as a result of the availability of a large variety of items there. Supermarkets and wellness chains are expanding in emerging economies like China and India, which will probably fuel market expansion. Growing trends to replace meals with smaller, more nutrient-dense snacks and changing lifestyles that promote on-the-go eating are leading to increased use of potato chips in daily diets.
U.S. Potato Chips Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2026-2033
Global Market Size
USD 12.1 billion
Largest Segment
Supermarket/Hypermarket Independent Retailers
Fastest Growth
Online
Growth Rate
4.9% CAGR
To get more insights on this market click here to Request a Free Sample Report
U.S. Potato Chips Market is segmented by Product Type, Type, Source, Flavour, Category, Distribution Channel, Price, Packaging, Brand, End User. Based on Product Type, the market is segmented into Baked, Fried, Dried and Other. Based on Type, the market is segmented into Extruded, Diced/Sliced and Others. Based on Source, the market is segmented into Russet Potatoes, Yellow Potatoes, White Potatoes, Red Potatoes, Purple or Blue Potatoes, Fingerling Potatoes, New Potatoes and Others. Based on Flavour, the market is segmented into Regular, Single flavor and Blended flavor. Based on Category, the market is segmented into Organic and Conventional. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Discount Stores, Online Stores and Others. Based on Price, the market is segmented into Regular and Premium.. Based on Packaging, the market is segmented into Pouches, Bags, Cans, Cardboard Boxes and Others. Based on Brand, the market is segmented into Branded and Private Level. Based on End User, the market is segmented into Retail/Household and Food Service Sector.
Supermarket & hypermarket segment amounted for the highest share of U.S. potato chips market in 2021. Many customers are drawn to the supermarkets and hypermarkets due to their convenience of shopping and incentives for large purchases. Additionally, availability of a wide variety of types of products and brands can also be responsible for the consumer's preference for this channel.
Online retailing category is anticipated to grow the fastest during the forecast period. Due to factors including the availability of a large variety of flavours of potato chips and crisps, quick accessibility, and ease of cost comparison among various types of chips, the market of chips in U.S. is expected to grow significantly. Grocery-based applications are becoming more popular, which is promoting the segment's expansion.
The plain/salted flavor segment held the highest market share in 2021. Consumers generally prefer simply salted snacks to alleviate their hunger. Thus, consumer's preferences for traditional flavors will spike the demand for this segment. Americans frequently mix traditional salt chips with a range of gourmets such as burgers and sandwiches which is one of the major factors contributing to the U.S. potato chips market growth.
Flavored chips segment is expected to witness the highest growth rate during the forecast period. This can be attributed to the consumer's demand for healthier and flavored options which led to potato chips producers offering a wide range of variations, including cheddar and sour cream, barbecue, sweet & spicy, ketchup, and cheese flavored potato chips. The reason for increasing preference of consumers towards spicy and ethnic flavors can also be because of the increasing Hispanic and Asian population in the U.S.
To get detailed segments analysis, Request a Free Sample Report
U.S is one of the biggest market for potato chips which can be attributed to the shifting consumer preferences and lifestyles and varying tastes and requirements and manufacturer efforts to fulfil these needs. Moreover, rising demand for convenient and ready-to-eat food in this region is also driving the market. Another significant factor projected to support the regional market expansion is the presence of major industry players across the region.
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Request Free Customization of this report to help us to meet your business objectives.
The existence of both established and regional firms defines the U.S. potato chips market. There is a presence of many multinational as well as local players. These industry players are encouraging the development of taste, product, and health benefit clusters. Product clutter in the market is expected to increase as a result of shifting consumer preferences and lifestyles, as well as industry efforts to create goods that meet customers' needs. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our U.S. potato chips market analysis, with the growth in urbanisation, there has been an increase in the demand for snacks and other goods. The consumption of potato chips has increased significantly over time due to the steadily growing population, which has helped the product's market expansion. It became a popular favourite due to the availability of a broader variety of flavours and sizes. Furthermore, the appealing, crunching sound that is created when eating the chips is a key aspect in promoting consumption. Therefore, customers are more likely to appreciate chips if they are crunchier.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 12.69 Billion |
| Market size value in 2033 | USD 19.52 Billion |
| Growth Rate | 4.9% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the U.S. Potato Chips Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. Potato Chips Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. Potato Chips Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the U.S. Potato Chips Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
REQUEST FOR SAMPLE
REQUEST FREE CUSTOMIZATION
Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.
Feedback From Our Clients
USA (+1) 351-333-4748
