U.S. Potato Chips Market Size, Share, Growth Analysis, By Product type(Baked, fried, dried, others), By Type(Extruded, diced, sliced, others), By Source(Russet Potatoes, Yellow Potatoes, White Potatoes, Red Potatoes), By Flavour(Regular, flavoured), By Category(Conventional, organic), By Packaging Size(< 10 Oz, 10 -20 Oz, 20 – 30 Oz, > 30 Oz), By Price(Regular, Premium), By Packaging(Pouches, Bags, Cans, Cardboard Boxes), By Brand(Branded, private label), By End User(Retail/Household, Food Service Sector), By Distribution Channel(Supermarket/Hypermarket Independent Retailers, Convenience Stores, Others), By Region - Industry Forecast 2025-2032

U.S. Potato Chips Market size was valued at USD 7.2 Billion in 2023 and is poised to grow from USD 7.68 Billion in 2024 to USD 12.41 Billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

Potato chips are typical snack, side dish, or appetizer. Basic chips are salted and baked; other kinds are made with a variety of flavourings and substances, such as cheeses, herbs, spices, and other natural or artificial tastes. They are made using thin potato slices that have been seasoned and fried till crisp. The sugar in potatoes combines with the amino acids during frying to turn brown, giving potato chips their yellowish-brown hue. Additionally, potato chips are prepared and kept in a way that makes them immune to microbial deterioration, chemical reactions, and enzymatic activity. Additionally, they are marketed and packaged in airtight plastic bags, which helps to extend their shelf life.

Due to the introduction of new distribution channels like supermarkets and hypermarkets, the retail sector is continuously expanding. Consumer propensity for these distribution channels is increasing as a result of the availability of a large variety of items there. Supermarkets and wellness chains are expanding in emerging economies like China and India, which will probably fuel market expansion. Growing trends to replace meals with smaller, more nutrient-dense snacks and changing lifestyles that promote on-the-go eating are leading to increased use of potato chips in daily diets.

U.S. Potato Chips Market is poised to grow at a sustainable CAGR for the next forecast year.