USD 2.39 billion
U.S. RTD Organic Tea Market Size, Share, Growth Analysis, By Type(black tea, white tea, green tea, and others), By Packaging(bottles, cans, and cartoons), By Distribution channel(hypermarkets, convenience stores, non-store based, and others), By Region - Industry Forecast 2024-2031
Report ID:
SQMIC30G2055 |
Region:
Country |
Published Date: April, 2024
Pages:
198
|Tables:
92
|Figures:
76
U.S. RTD Organic Tea Market Insights
U.S. RTD Organic Tea Market size was valued at USD 2.39 billion in 2022 and is poised to grow from USD 2.50 billion in 2023 to USD 3.52 billion by 2031, growing at a CAGR of 4.4% during the forecast period (2024-2031).
The growing demand for ready-to-drink (RTD) beverages is driving the growth of this market, owing to consumers' busy lifestyles and hectic work schedules. This trend has grown significantly in the United States in recent years, despite – and in many ways because of – the COVID-19 pandemic, as consumers focus on living a more active lifestyle, which includes spending more time outside. Furthermore, the growing number of working people is expected to drive demand for convenient RTD beverages, including organic tea. The North American ready-to-drink tea market is expected to grow at a CAGR of 4.3% between 2022 and 2027. The COVID-19 pandemic has heightened awareness of the relationship between nutrition and health, and it is likely to hasten the transition to healthier, higher-quality RTD teas.
RTD tea portfolios based on stress reduction, digestive health, energy boost, and immune support, in particular herbal teas, are gaining traction in the North American market. Increased consumer awareness of the health benefits of RTD tea over carbonated beverages is encouraging consumers worldwide to purchase RTD tea. RTD also aids in weight loss, alleviates headaches and bodily discomfort, lowers cholesterol levels, and reduces the risk of heart attack. Additionally, before expanding their operation across the nation, new market entrants like cafés are launching their own items to attract local clients.
US RTD Organic Tea Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
white tea
Fastest Growth
white tea
Growth Rate
4.4% CAGR
U.S. RTD Organic Tea Market ($ Bn)
Country Share for US (%)
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U.S. RTD Organic Tea Market Segmental Analysis
The global rtd tea market is divided into four categories: type, category, packaging type, and distribution channel. The market is divided into four types: black tea, white tea, green tea, and others. The U.S. RTD Organic Tea Market is divided into three categories based on packaging type: bottles, cans, and cartoons. The distribution U.S. RTD Organic Tea Market is divided into supermarkets and hypermarkets, convenience stores, non-store based, and others.
U.S. RTD Organic Tea Market Analysis by Distribution Channel
In the United States, supermarkets/hypermarkets are preferred because they offer a wide variety of RTD teas from multiple brands, which is expected to fuel segment growth. Most customers prefer to buy products after physically inspecting the quality. Furthermore, these stores' membership programmes include benefits such as discounts and access to unlimited free delivery services, which improve customers' shopping experiences. The majority of the items are available at large supermarkets such as Walmart and Kroger. The shift in consumer purchasing behaviour, as well as the increased penetration of technology and smartphones, are major factors driving product sales via online distribution channels.
U.S. RTD Organic Tea Market Analysis by Type
On the basis of type it is segmented into black tea,white tea, green tea, and others. One of the most popular types of bottled tea in the US is black tea. New studies into the product's potential health advantages and the rising desire for products that are convenient are what are driving its appeal. It has a lot of antioxidants and polyphenols, which lower blood pressure, diabetes risk, rheumatoid arthritis risk, and Parkinson's disease risk. The category is likely to rise as more people become aware of the benefits, which may also aid in reducing the formation of cancer cells in the body.
U.S. RTD Organic Tea Market By Type
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U.S. RTD Organic Tea Market Regional Insights
The rising demand for healthy organic beverages in states such as North Carolina, Florida, Georgia, Mississippi, Tennessee, and Virginia is propelling market growth in this region. The market was overwhelmingly dominated by North America, which also offered the most. The market for tea that has been prepared for consumption in North America is mature, homogenous, and well-infiltrated. It is driven by key players including Coca-Cola Company, Nestle, and Unilever. Additionally, the shift in consumer preferences toward better options for energising beverages and toward tea and espresso is projected to offer up new opportunities for the growth of the prepared-to-drink tea market. Furthermore, rising consumer acceptance of RTD tea as a popular beverage, particularly among millennials, is expected to boost product demand. Furthermore, an increasing number of RTD organic tea product launches are contributing to market growth. Over the forecast period, the Southwest region is expected to have the fastest CAGR. Key market players are introducing new beverages with functional ingredients in a variety of flavours.
U.S. RTD Organic Tea Market By Country
- Largest
- Fastest
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U.S. RTD Organic Tea Market Dynamics
U.S. RTD Organic Tea Market Drivers
Increased Consumption of Tea to Bolster Demand
- The amount of tea consumed globally reached 273 billion litres in the historical period of 2021, and the same trend will continue in the present period. By the end of 2022, the total consumption is anticipated to reach 297 billion litres. During the projection period, these trends will encourage market growth on a global scale. In order to assist consumers in making a decision based on their evolving tastes and preferences, major market companies operating globally are also making significant investments to create and launch products on a wide scale.
- Another element boosting the market is the simple accessibility of these RTD teas through numerous distribution channels. The availability of ready-to-drink coffee products in different nations, which are simple to get in supermarkets, retail stores, specialty stores, and groceries, has increased due to the presence of numerous large and well-known coffee manufacturing and beverage businesses. The most significant and popular in the present are several internet platforms.
U.S. RTD Organic Tea Market Restraints
High Cost to Hinder Market
- The cost of RTD tea is steadily rising, which is projected to place significant constraints on the global industry. In addition to this, there is another trend that is dominating the market: people are drinking more RTD coffee than tea, and during the projected period, restaurants will be able to meet this demand.
- The growth of the rtd tea market is constrained by the erratic prices of raw materials and the rising demand for freshly ground coffee.
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U.S. RTD Organic Tea Market Competitive Landscape
Due to the presence of numerous domestic and foreign competitors, the market is fragmented. Manufacturers are putting more of an emphasis on labelling, marketing campaigns, and product and packaging innovation because these elements are crucial to how a brand and its products are perceived overall. In an effort to broaden their consumer base, well-established companies have started adding new and inventive beverages to their product ranges. For instance, the debut of Lipton Herbal beverages was announced by Unilever USA's well-known brand Lipton in March 2021.
U.S. RTD Organic Tea Market Top Player's Company Profiles
- Honest Tea
- Pure Leaf
- Teatulia
- RUNA
- Numi Organic Tea
- Steaz
- The Republic of Tea
- Traditional Medicinals
- Yogi Tea
- Rishi Tea
- Guayaki
- Mighty Leaf Tea
- Choice Organic Teas
- Adagio Teas
- Mighty Leaf Tea
- Pukka Herbs
- Harney & Sons
- Two Leaves and a Bud
- Inko's Organic White Tea
- Ito En
U.S. RTD Organic Tea Market Recent Developments
- In 2022, United States brand Swoon introduced its new Sweet Tea to its product line-up. Swoon is a line of zero sugar beverages, creating a market for consumers preferring low-calorie beverages
- In 2022, Giant launched Venice Peach in the United States. It is brewed with organic dragonwell green tea with fruit flavors.
U.S. RTD Organic Tea Key Market Trends
- Leading market participants like HUL and Nestle are emerging in the RTD tea industry trends, along with varieties like Peach and Lemon that are aiming to appeal to a broad client base. People are increasingly favouring RTD tea since tea shops are mushrooming everywhere and the urban population is displaying evidence of better health than the rural population as a whole.
- More natural ingredients are preferred by customers over antioxidants, vitamins, and minerals that have been added to ready-to-drink beverages. In order to keep up with the expansion of the global beverage market, fruit concentrates are added to ready-to-drink beverages that provide the same health benefits as the ready-to-drink beverage.
U.S. RTD Organic Tea Market SkyQuest Analysis
SkyQuest’s ABIRAWA (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, The demand for ready-to-drink tea is out of control since it contains antioxidants and other necessary elements and is being driven by the trend of being proactive in the prevention of chronic health problems. Over the next few years, the market is anticipated to be driven by the growing popularity of foods and beverages made with flavonoids, which are known to have antioxidant characteristics. Consumers today are becoming more conscious of the effects of their dietary decisions. The high incidence of lifestyle disorders like obesity and diabetes and the increased knowledge exchange made possible by technology are giving consumers the means to learn more about the food they eat. Thus, it is challenging for manufacturers to adapt quickly to changing consumer demands and hold onto a competitive advantage.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 2.39 billion |
| Market size value in 2031 | USD 3.52 billion |
| Growth Rate | 4.4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on U.S. RTD Organic Tea Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on U.S. RTD Organic Tea Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the U.S. RTD Organic Tea Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. RTD Organic Tea Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. RTD Organic Tea Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the U.S. RTD Organic Tea Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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