U.S. RTD Organic Tea Market Size, Share, Growth Analysis, By Type(black tea, white tea, green tea, and others), By Packaging(bottles, cans, and cartoons), By Distribution channel(hypermarkets, convenience stores, non-store based, and others), By Region - Industry Forecast 2024-2031

U.S. RTD Organic Tea Market Drivers

Increased Consumption of Tea to Bolster Demand

• The amount of tea consumed globally reached 273 billion litres in the historical period of 2021, and the same trend will continue in the present period. By the end of 2022, the total consumption is anticipated to reach 297 billion litres. During the projection period, these trends will encourage market growth on a global scale. In order to assist consumers in making a decision based on their evolving tastes and preferences, major market companies operating globally are also making significant investments to create and launch products on a wide scale.

• Another element boosting the market is the simple accessibility of these RTD teas through numerous distribution channels. The availability of ready-to-drink coffee products in different nations, which are simple to get in supermarkets, retail stores, specialty stores, and groceries, has increased due to the presence of numerous large and well-known coffee manufacturing and beverage businesses. The most significant and popular in the present are several internet platforms.

U.S. RTD Organic Tea Market Restraints

High Cost to Hinder Market

• The cost of RTD tea is steadily rising, which is projected to place significant constraints on the global industry. In addition to this, there is another trend that is dominating the market: people are drinking more RTD coffee than tea, and during the projected period, restaurants will be able to meet this demand.

• The growth of the rtd tea market is constrained by the erratic prices of raw materials and the rising demand for freshly ground coffee.