U.S. RTD Organic Tea Market Size, Share, Growth Analysis, By Type(black tea, white tea, green tea, and others), By Packaging(bottles, cans, and cartoons), By Distribution channel(hypermarkets, convenience stores, non-store based, and others), By Region - Industry Forecast 2024-2031

U.S. RTD Organic Tea Market size was valued at USD 2.39 billion in 2022 and is poised to grow from USD 2.50 billion in 2023 to USD 3.52 billion by 2031, growing at a CAGR of 4.4% during the forecast period (2024-2031).

The growing demand for ready-to-drink (RTD) beverages is driving the growth of this market, owing to consumers' busy lifestyles and hectic work schedules. This trend has grown significantly in the United States in recent years, despite – and in many ways because of – the COVID-19 pandemic, as consumers focus on living a more active lifestyle, which includes spending more time outside. Furthermore, the growing number of working people is expected to drive demand for convenient RTD beverages, including organic tea. The North American ready-to-drink tea market is expected to grow at a CAGR of 4.3% between 2022 and 2027. The COVID-19 pandemic has heightened awareness of the relationship between nutrition and health, and it is likely to hasten the transition to healthier, higher-quality RTD teas.

RTD tea portfolios based on stress reduction, digestive health, energy boost, and immune support, in particular herbal teas, are gaining traction in the North American market. Increased consumer awareness of the health benefits of RTD tea over carbonated beverages is encouraging consumers worldwide to purchase RTD tea. RTD also aids in weight loss, alleviates headaches and bodily discomfort, lowers cholesterol levels, and reduces the risk of heart attack. Additionally, before expanding their operation across the nation, new market entrants like cafés are launching their own items to attract local clients.

US RTD Organic Tea Market  is poised to grow at a sustainable CAGR for the next forecast year.