Vegan Protein Powder Market Size, Share, Growth Analysis, By Source (Hemp Protein, Pea Protein), By Flavour (Vanilla, Strawberry), By Distribution Channel, By Distribution Channel (Online, Offline), By Region - Industry Forecast 2024-2031

Vegan Protein Powder Market Drivers

Growing Awareness about Healthy Wellbeing to Boost Market Growth

• The main driver of the vegan protein powder market is the growing awareness and importance of a healthy diet. Adoption and consumption are being driven by vegan protein powder's health benefits and increased awareness of its higher digestibility. In the long run, demand will also continue to be driven by the shift from synthetic to organic and natural ingredients and the demand for clean-label foods. Due to an increase in the production of new plasmas from protein sources like rice and almonds and an increase in the production of allergies like lactose intolerance, the market has seen an increase in the number of consumers. As a result, it is possible to increase the number of profitable opportunities.

Vegan Protein Powder Market Restraints

Lower Adoption Rate to Hinder Market Growth

• The lack of consumer awareness and acceptance of vegetable protein powders other than soy-based is a major obstacle for the industry. Additionally, vegan alternatives are still less popular than animal protein powders. In developing nations around the world, a high level of meat consumption and a lack of awareness regarding veganism will likely impede overall growth. Additionally, there are issues with texture, flavor, and digestibility, as well as a poor balance of nutrient profiles provided by existing formulations. Additionally, some vegan protein powders are subjected to ultra-refined processing, which prevents them from complying with clean labeling requirements and lowers adoption chances.