USD 97.09 Billion
Report ID:
SQMIG50J2004 |
Region:
Global |
Published Date: August, 2024
Pages:
157
|Tables:
142
|Figures:
78
Video Streaming Market size was valued at USD 102.3 Billion in 2023 and is poised to grow from USD 110.62 Billion in 2024 to USD 189.2 Billion by 2032, growing at a CAGR of 8.13% during the forecast period (2025-2032).
The growing market for over-the-top or OTT platforms where end users can access exclusive video content without relying on cable or satellite subscription services is anticipated to have a positive impact on this market. The same appears to be expected for OTT platforms, as the audiences who tend to subscribe are those who want flexibility in content choice and are able to shift to consuming more content than imagined earlier; this is expected to propel future market growth. The over-the-top services or the OTT video streaming market has seen consistent growth in the recent past and has changed the way people entertain and consume data. Streaming allows users to watch videos in real-time over the internet without the need for physical media such as DVDs or Blu-ray discs through internet connected electronics such as computers, tablets, Smart TVs, and smart phones, for purposes such as; Movies, live events, television shows or any other content in form of video. The convenience and widespread mobility brought on by high speed of the Internet has been a critical factor driving the streaming video marketplaces where consumers can easily stream videos on smartphones, PCs, smart TVs or tablets. Furthermore, as most people have embraced the use of the internet, especially in developed countries, more people are able to stream videos, which fosters market advancement. However, video streaming platforms face challenges such as piracy and unauthorized copying of content which are some of the issues that may hinder the revenues and slow down the market growth.
US Video Streaming Market is poised to grow at a sustainable CAGR for the next forcast year.
Global Market Size
USD 97.09 Billion
Largest Segment
Live Streaming
Fastest Growth
Live Streaming
Growth Rate
8.13% CAGR
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Global Video Streaming Market is segmented By Streaming Type, By Solution, By Platform, By Service, By Revenue Model, By Deployment Type, By End User and Region. Based on Streaming Type, the market can be segmented into Live Video Streaming, Non-Linear Video Streaming (Video on Demand). Based on Solution, the market can be segmented into Internet Protocol TV, Over-the-Top (OTT), Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, Smart TV. Based on Service, the market is segmented into Consulting, Managed Services, Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental, Subscription. Based on Deployment Type, the market is segmented into Cloud, On-Premises. Based on End User, the market is segmented into Enterprise(Corporate Communications, Knowledge Sharing & Collaborations, Marketing & Client, Engagement, Training & Development), Consumer(Real-Time Entertainment, Web Browsing & Advertising, Gaming, Social Networking E-Learning. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis By Streaming type
In terms of the segmental share, the live streaming segment is the most prominent in the Global Video Streaming industry, accounting for around 61% share. This can be linked to advances in new media gadgets such as portable multimedia devices as well as increased speed in internet connectivity, thus allowing users to stream media content remotely. Such actions motivate the broad use of live streaming, owing to benefits like ad-free content, a choice of mobile format, solid analytics capabilities, a wide range of topics, an extensive audience potential, and high stream quality. Sustaining Live content – any programs broadcasted live like sports events or a music concert are still believed to play a major role in live video streaming.
However, the non-linear streaming segment, particularly video on demand, is poised for significant growth in the coming years due to its convenience and seamless content consumption experience. Factors such as watch-time flexibility, absence of buffering, extensive content libraries, and the ability to pause live streams contribute to the anticipated expansion of the non-linear streaming segment across all age groups, ultimately establishing video on demand as a mainstream viewing option.
Analysis By Solution
OTT stood out as the market leader, and it took close to 44% of the market. OTT solutions drastically transform the way that customers can view movies or TV shows via online streams without utilizing cable or Pay-TV services. It is considered that this segment will have further development in the expected time period, owing to the need for higher levels of business process optimization and the growing ubiquity of broadband networks. Hybrid monetization strategies, new types of original digital content produced, and the toughening competition that results in the further fragmentation of content are expected to add even more to the OTT offerings category.
Furthermore, the Pay-TV market registered a high increase in revenues wherein the Asia-Pacific, primarily, China, India, Mexico, Brazil among others. However, due to increasing programming costs for pay-TV and IPTV, consumers are shifting towards OTT services. Unlimited cellphone data plan availability and the availability of free public WiFi has also fueled the growth towards the OTT market, new services such as HBO Now by Home Box Office, Inc has been introduced where HBO content can be viewed online without requiring cable subscriptions.
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Globally, the Asia-Pacific region is expected to experience significant growth with the highest projected CAGR because of factors including mobile devices and tablet adoption, rising technology advancement, and increased demand for streaming services. OTT has transformed the Asia Pacific market in terms of content delivery and its accessibility as established telecom players and Multi-channel Operators take up the challenge in business and marketing model by leading the market in video streaming. In Southeast Asia especially, operators are leveraging growth in broadband internet user base in the region to offer standalone video stream multichannel services and fixed-mobile bundles translating to increased Asia Pacific Video Streaming market growth.
North America remains a crucial revenue region for the video streaming market owing to the growth of cloud streaming services across regions. The specifics of video streaming have been changing rapidly in the United States; there has been an increase in niche platforms; almost half of the viewers are using mobile devices; and ad-supported models are becoming increasingly popular. This dynamic change within the digital industry and traditional industry Goliaths seeking to transition also presents challenges and opportunities within the U. S. video streaming market. Specialization targets a specific consumer base in order to provide them with interesting content so that the target audience remains engaged. At the same time, the high levels of mobile TV consumption increase the expectations for easy and convenient access to content, and the growing popularity of bite-sized content forces platforms to adapt to these trends.
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Video Streaming Market Driver
The Rise of Live Streaming in the Video Streaming Industry
Technological Innovations Driving Video Streaming Market Growth
Restraints
Escalating Concerns Regarding Content Piracy and Security
Rising Cost of Content Creation
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The Global Video Streaming Market is highly competitive and characterized by the presence of several key players. These players compete based on factors such as product portfolio, technological advancements, pricing strategies, and market reach. The market is driven by the Rise of Live Streaming in the Video Streaming Industry and technological innovations in the industry. The presence of the key players and various growth strategies adopted by them are among the prime factors that catalyze the Video Streaming market growth during the forecast period. Some of the prominent players operating in the Video Streaming market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. Companies are aiming at new product launches, innovations, expansions, mergers, and acquisitions, and finding a new market or innovating their core competency to expand individual market share.
Top Players in the Global Video Streaming Market
Video Streaming Market Recent Developments
In February 2024, Prime Video announced that it had partnered with Sony Pictures Television Studio (SPT), which is SPE’s subsidiary, to launch another, new subscription plan applicable to the Indian market more specifically. Known as Sony Pictures – Stream, this service will entitle viewers to watch as many titles from SPE’s film and television catalog, available through Prime Video Channels, for the first-year subscription of only Rs. 399.
In January 2024, Amazon announces the new feature named Matter Casting, which is similar to Apple’s AirPlay and Google Cast. P2P allows wireless streaming enabler across various platforms some of which includes Matter Casting that also supports iPhone and Android to stream almost all videos and content to Amazon’s entire set of TV devices. Its primary function is to be a substitute to what Apple and Google have been doing on their own, to bring video contents pass-through for iOS and Android devices connected to Fire TV boxes sticks and Echo Show 15 smart display units.
In February 2023, MoEngage, a leading customer engagement platform, announced its alliance with Myco, emerging as an innovative web-3 video streaming platform mainly active in fundraising, production, and distribution. Using the data disposition system from MoEngage, the idea is to improve the experience of the audience and content creators using the Myco application through the integration of push notifications.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates and Analyzes Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
In our analysis of the global video streaming market, numerous factors contribute to shaping its trajectory leading to significant growth opportunities globally. By streaming type, the live streaming segment dominated the global video streaming market owing to increased demand for digital media devices, as well as improved internet speeds, which allow users to access media material remotely. The video streaming market is undergoing key evolution, fostered by important technological enablers such as artificial intelligence and blockchain technology. The highest project CAGR is in the Asia-Pacific region, driven by increased affordability of mobile devices and tablets, rapid technological advances, and increased proliferation of online streaming.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 102.3 Billion |
Market size value in 2032 | USD 189.2 Billion |
Growth Rate | 8.13% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered | |
Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Video Streaming Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Video Streaming Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Video Streaming Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Video Streaming Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Video Streaming Market size was valued at USD 97.09 Billion in 2022 and is poised to grow from USD 102.30 Billion in 2023 to USD 174.97 Billion by 2031, at a CAGR of 8.13% during the forecast period (2024-2031).
The Video Streaming Market is highly competitive and characterized by the presence of several key players. These players compete based on factors such as product portfolio, technological advancements, pricing strategies, and market reach. The market is driven by the Rise of Live Streaming in the Video Streaming Industry and technological innovations in the industry. The presence of the key players and various growth strategies adopted by them are among the prime factors that catalyze the Video Streaming market growth during the forecast period. Some of the prominent players operating in the Video Streaming market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. Companies are aiming at new product launches, innovations, expansions, mergers, and acquisitions, and finding a new market or innovating their core competency to expand individual market share. 'Netflix, Inc.', 'Amazon.com, Inc. (Amazon Prime Video)', 'Google LLC (YouTube TV)', 'Hulu, LLC', 'Apple Inc. (Apple TV+)', 'Disney+ (The Walt Disney Company)', 'HBO Max (WarnerMedia)', 'Peacock (NBCUniversal)', 'Sling TV (DISH Network)', 'FuboTV, Inc.', 'Philo (Philo, Inc.)', 'ESPN+ (The Walt Disney Company)', 'CBS All Access (ViacomCBS Inc.)', 'YouTube (Google LLC)', 'Twitch (Amazon.com, Inc.)', 'Vimeo, LLC', 'Crunchyroll (Sony Corporation)', 'Crave (Bell Media)', 'Hotstar (The Walt Disney Company)', 'iQiyi, Inc.'
Live streaming has emerged as a pivotal driver in elevating the market value of the video streaming industry. This feature facilitates direct communication with target audiences, enabling seamless interaction on business-related matters and enhancing comprehension of inquiries. Its ability to generate increased income has solidified its position as a leading revenue source within the industry, resulting in a notable surge in live video streaming activity.
Increasing accessibility of high-speed internet connections: The surge in video streaming is primarily attributed to the expansion of broadband internet penetration. With substantial growth in broadband infrastructure, internet connectivity has become more widespread, reaching a larger population across various households and regions. This expansion has facilitated access to stable and high-speed internet connections, thereby broadening the potential audience for video streaming services. Consequently, streaming platforms have experienced an increase in their customer base, as more individuals gain access to reliable internet, driving further growth in the video streaming market.
The Asia Pacific region is poised for considerable growth with the highest projected Compound Annual Growth Rate (CAGR), driven by factors such as the increasing use of mobile devices and tablets, rapid technological advancements, and the popularity of online streaming. The adoption of Over-the-Top (OTT) solutions has revolutionized content consumption in Asia Pacific, with established telecommunications companies and multichannel operators leading the charge in business innovation and marketing strategies centered around video streaming. Particularly in Southeast Asia, operators are capitalizing on the region's rapidly expanding broadband internet population by offering video streaming multichannel services alongside fixed-mobile packages, thus contributing to the overall expansion of the Asia Pacific Video Streaming market.
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Report ID: SQMIG50J2004
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