Vietnam Mobile Payment Market

Vietnam Mobile Payment Market Size, Share, Growth Analysis, By Technology(QR Code, NFC (Near Field Communication), Magnetic Secure Transmission (MST), SMS-based), By Application(Retail Payments, Transportation & Mobility, Bill Payments, Food & Beverage), By Mode of Transaction(Proximity Payment, and Remote Payment), By Region - Industry Forecast 2024-2031


Report ID: SQMIC45J2228 | Region: Country | Published Date: March, 2024
Pages: 197 | Tables: 95 | Figures: 76

Vietnam Mobile Payment Market Competitive Landscape

The rapid economic growth of Vietnam has allowed international as well as domestic mobile payment providers to set up their business in the country. The competition between market players is fierce as they push to dominate the Vietnam mobile payment marketplace.

Local mobile payment providers are enjoying the benefits of client and brand loyalty while international companies face some challenges while competing with the local companies. International companies need to come up with specific strategies to make a mark in Vietnam as they try to attract Vietnamese customers to their business.

The expanding e-commerce and m-commerce spaces in the country provide a breeding growth for global mobile payment providers and also an opportunity for local companies to strengthen their market share. Easy cross-border transactions and money transfers are what international companies are focusing on to leverage their global presence.

The competition in the Vietnam mobile payment marketplace is projected to get fiercer in the future as companies try to boost their business. Partnerships, mergers, and acquisitions are also estimated to emerge as popular strategies for mobile payment providers operating in Vietnam. Better customer support and an expansive payment ecosystem are estimated to help companies boost their revenue in Vietnam going forward.

Top Player’s Company Profiles of Vietnam Mobile Payment Market

  • NganLuong (Vietnam)
  • ZaloPay (Vietnam)
  • ViettelPay (Vietnam)
  • Alipay (China)
  • Techcombank (Vietnam)
  • AirPay (Vietnam)
  • ShopeePay (Singapore)’
  • Agribank (Vietnam)
  • Timo (Vietnam)
  • PayPal (United States)
  • Moca (Vietnam)
  • 1Pay (Vietnam)
  • GrabPay (Singapore)
  • SendoPay (Vietnam)
  • VietinBank (Vietnam)
  • SmartPay (Vietnam)
  • VTC Pay (Vietnam)
  • VNPay (Vietnam)
  • ACB Bank (Vietnam)

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FAQs

Vietnam Mobile Payment Market size was valued at USD 551.79 billion in 2022 and is poised to grow from USD 718.43 billion in 2023 to USD 5932.97 billion by 2031, growing at a CAGR of 30.2% in the forecast period (2024-2031).

The rapid economic growth of Vietnam has allowed international as well as domestic mobile payment providers to set up their business in the country. The competition between market players is fierce as they push to dominate the Vietnam mobile payment marketplace. 'MoMo (Vietnam)', 'NganLuong (Vietnam)', 'ZaloPay (Vietnam)', 'ViettelPay (Vietnam)', 'Alipay (China)', 'Techcombank (Vietnam)', 'AirPay (Vietnam)', 'ShopeePay (Singapore)’', 'Agribank (Vietnam)', 'Timo (Vietnam)', 'PayPal (United States)', 'Moca (Vietnam)', '1Pay (Vietnam)', 'GrabPay (Singapore)', 'SendoPay (Vietnam)', 'VietinBank (Vietnam)', 'SmartPay (Vietnam)', 'VTC Pay (Vietnam)', 'VNPay (Vietnam)', 'ACB Bank (Vietnam)'

The increasing number of people using smartphones in rural as well as urban settings in Vietnam is projected to be a key driver for market growth. More smartphones mean more access to mobile payments and this is why Vietnam's mobile payment market will expand at a notable pace going forward.

QR Code Payments: The adoption of QR code-based payments in Vietnam is increasing at a rapid pace and this is allowing customers to pay for products and services in a much more convenient way as compared to cash or cards. Better security of QR code payments is slated to benefit market growth.

Mobile payments are significantly popular in cities such as Hanoi and Ho Chi Minh City in Vietnam. High population density and better economic growth in the aforementioned cities allow them to account for a substantial share of the Vietnam mobile payment market share. Increasing smartphone penetration and growing acceptance of mobile payments are also prospects that could uplift the demand for mobile payments in Vietnam over the coming years. Growing number of people using mobile payments to pay for groceries, utilities, and online shopping is also slated to benefit market growth in the long run.

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Vietnam Mobile Payment Market

Report ID: SQMIC45J2228

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