Virtual Fitting Room (VFR) Market Size, Share, Growth Analysis, By Component(Hardware (Prefabricated, Customized), Software (Software Tools, Platforms)), By End User(Physical Store, Virtual Store), By Application(Apparel, Accessories, Eyewear, Jewelry and Watches), By Region - Industry Forecast 2024-2031

Due to the existence of several renowned fashion brands in the region, the European market, which had a revenue share of over 35.0 % in 2020, is anticipated to continue to lead the industry. New trends, styles, and patterns have been introduced by the region and adopted by other fashion fans around the world. The establishment of numerous start-ups in this area is encouraged by the existence of a sizable store base. Furthermore, as merchants increasingly use cutting-edge digital technology to boost foot traffic and engagement levels, the expanding competition among them is providing growth potential for the local industry.

Also, North America hold the substantial market share. The market in the North American region will grow as more people use smartphones, they spend more time shopping online, and more retailers and fashion companies implement cutting-edge technology. The North American market contributed significantly to sales in 2021, led by the U.S. Over the course of the projection period, the early adoption of simulation technologies is anticipated to have an impact on regional market growth. The U.S. is home to many significant industry players, including True Fit Corporation, Zugara, Inc., SenseMi Smart Solutions, and Perfitly. As a result, marketers in the area prefer cutting-edge 3D visualization solutions to enhance brand recognition and lower operating costs.