Virtual Fitting Room (VFR) Market Size, Share, Growth Analysis, By Component(Hardware (Prefabricated, Customized), Software (Software Tools, Platforms)), By End User(Physical Store, Virtual Store), By Application(Apparel, Accessories, Eyewear, Jewelry and Watches), By Region - Industry Forecast 2024-2031

Global Virtual Fitting Room (VFR) Market size was valued at USD 3.98 billion in 2022 and is poised to grow from USD 4.79 billion in 2023 to USD 21.01 billion by 2031, growing at a CAGR of 20.3% in the forecast period (2024-2031).

Customers can virtually test on clothing without actually touching it in a virtual fitting room. A product is overlaid on a customer's live video feed in order for it to function. Before making a purchase, the customer can view the item's size, style, and fit. Such kind of technology, also referred to as virtual changing rooms, has gained popularity since the COVID-19 pandemic started.

Most online dressing rooms utilize augmented reality. A webcam is used in this instance to produce a 360-degree 3D representation of a person's physique. Similar to augmented reality, artificial intelligence (AI) makes full-body 3D models of the customer in front of the camera using algorithms and machine learning. Radio frequency identification (RFID) is integrated with the 3D model produced by AI or AR. This is yet another piece of technology that scans the items that customers bring into the online fitting room. The 3D model of the shopper is overlaid with the scanned goods thanks to virtual reality technology. They can then view how the item appears on them without having to put it on themselves.