Vitamins & Minerals Market Size, Share, Growth Analysis, By Type(Vitamin C, Vitamin D, Calcium, Iron), By Application(Food and Beverages, Dietary Supplements, Pharmaceuticals, Personal Care Products), By Region - Industry Forecast 2024-2031

The nature of the vitamins and minerals market is highly fragmented, with numerous players operating in the market. Some of the top key players in the market include Pfizer Inc., Bayer AG, BASF SE, DuPont de Nemours, Inc., and Nestle S.A. These players are focusing more on product innovation and development to stay competitive in the market. For example, in 2021, BASF launched a new line of vitamins for sports nutrition. In addition to product innovation, the players in the market are also focusing on mergers and acquisitions to expand their market presence. For example, in 2020, Nestle acquired a majority stake in Vital Proteins, a collagen supplement brand. This acquisition helped Nestle to strengthen its position in the nutritional supplements market.

Top Player’s Company Profiles in Global Vitamins & Minerals Market

• Abbott Laboratories

• Amway

• Bayer AG

• CSPC Pharmaceutical Group

• Daiichi Sankyo

• Eisai Co., Ltd.

• GNC Holdings, Inc.

• Hainan Yangshengtang

• Koninklijke DSM N.V.

• Nature's Way Products, LLC

• Novartis International AG

• Otsuka Holdings Co. Ltd.

• Pfizer Inc.

• Pharmavite LLC

• Roche Holding AG

• Salus Haus

• Sanofi S.A.

Global Vitamins & Minerals Market