Vitamins & Minerals Market Size, Share, Growth Analysis, By Type(Vitamin C, Vitamin D, Calcium, Iron), By Application(Food and Beverages, Dietary Supplements, Pharmaceuticals, Personal Care Products), By Region - Industry Forecast 2024-2031

Global Vitamins & Minerals Market Drivers

Growing Awareness among Consumers about Benefits of Healthy Diet and Lifestyle

• Consumers are becoming more health-conscious and are increasingly aware of the importance of proper nutrition in maintaining good health and preventing chronic diseases. This has led to a growing demand for products that are rich in vitamins and minerals. In addition, the increasing prevalence of lifestyle diseases such as obesity, diabetes, and cardiovascular diseases has led to a greater emphasis on preventive healthcare. This has resulted in a growing demand for dietary supplements and functional food products that contain vitamins and minerals, as these products are perceived as a convenient and effective way to meet nutritional requirements and prevent chronic diseases.

Global Vitamins & Minerals Market Restraints

Potential for Overconsumption of Vitamins and Minerals

• While vitamins and minerals are essential nutrients for the body, excessive intake of certain vitamins and minerals can lead to toxicity and cause adverse health effects. This is particularly true for fat-soluble vitamins such as vitamin A, vitamin D, and vitamin E, which can accumulate in the body and cause toxicity over time. For example, excessive intake of vitamin A can cause liver damage, headaches, and bone pain. High levels of vitamin D can lead to hypercalcemia, which can cause nausea, vomiting, and muscle weakness. Excessive intake of iron can lead to gastrointestinal problems, such as constipation and diarrhea, and can also cause liver damage.