Vitamins and Supplements Market Size, Share, Growth Analysis, By Type(Multivitamin, Vitamin A, Vitamin B, Vitamin C), By Forms(Powder, Tablets, Capsules, Softgels), By Region - Industry Forecast 2025-2032

Vitamins and Supplements Market size was valued at USD 145.79 Billion in 2023 and is poised to grow from USD 154.54 Billion in 2024 to USD 246.31 Billion by 2032, growing at a CAGR of 6% during the forecast period (2025-2032).

Vitamins are organic compounds that our bodies use in minute quantities for a variety of metabolic processes. Vitamins are best obtained by eating a variety of healthy, unprocessed foods. Vitamin supplements   are frequently used as a form of medicine to treat ailments like colds or to combat lifestyle issues like stress. Vitamins A (retinol and carotenoids), B, C (ascorbic acid), D (cholecalciferol), and E are available as combination and individual supplements. Vitamin A promotes muscular and ophthalmic health, vitamin E aids in DNA repair and immune system strength, and vitamin D is required for bone health. Vitamin B is available in the form of B-complex products as well as individual supplements of B1, B2, and B12 designed to treat specific ailments; for example, Vitamin B12 aids in the prevention of megaloblastic anaemia. Consumer awareness of the link between diet and health has boosted demand for dietary supplements. Factors driving interest in these supplements include rising healthcare costs, an ageing population, and a growing desire to achieve wellness through diet.

Moreover, the growth of the Vitamin Supplements Market is attributed to the increasing number of gyms and exercise centres, as well as the growing awareness of wellness among adolescents, which is relying on to build the interest in energy and weight the executives. Expanding recognition of sports as a profession is expected to increase interest in sports sustenance, which benefits market development.

US Vitamins and Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.