Volumetric Video Market Size, Share, Growth Analysis, By Volumetric Capture(Hardware, Software, Services), By Application(Sports, Events, Entertainment, Medical), By Content(Projectors, AR/VR head mounted display (HMD), Smartphones, Volumetric displays), By Region - Industry Forecast 2024-2031

Volumetric Video Market Driver

• 360° video is a compelling and interactive video content technology that enables viewers to rotate the video display to any angle they want. The increased viewer accessibility of watching a video from various potential angles is expected to increase demand for 360° video during the forecast period. Furthermore, various market players are focusing on incorporating volumetric video software tools for user convenience. Various major video streaming platforms around the world are launching 360° video platforms to improve viewers' viewing experiences. For instance, 4DREPLAY (a provider of 4D unique video solution technology) has released a new media drama series (Dangerous Couples) created with 4DReplay, a 360-degree video technology. Based on our in-depth analysis of the market, we also found that this technology was used for the first time in the history of Korean new media platform dramas. As a result, the demand for 360° video content is increasing in the entertainment sector, driving the growth of the global volumetric video market.
• Volumetric video is quickly becoming popular in applications such as media, sports, and entertainment, and tech conglomerates have already introduced volumetric VR studios to improve the viewer experience. As a result, market participants are focusing on specific applications to gain a competitive advantage in the market. The growing popularity of sporting events, as well as the growing demand for a better match viewing experience, are driving players to innovate and develop products that cater to observer preferences.

Volumetric Video Market Restraint

• For action scenes in movies or recording musical concerts, a volumetric capture solution requires a significant initial financial investment. Professional recording studios use systems that include multiple cameras positioned around the subjects to capture the performance from every angle and turn these shots into holograms for high-end volumetric video captures. Some studios use much more than 100 cameras to capture the holograms, including Canon's Volumetric Studio Kawasaki and Microsoft's Mixed Reality Capture Studios. The high cost of cameras, processors, and specialized digital imaging equipment is what makes the technology so expensive, which is expected to affect the demand for volumetric video over the forecast year.