Volumetric Video Market Size, Share, Growth Analysis, By Volumetric Capture(Hardware, Software, Services), By Application(Sports, Events, Entertainment, Medical), By Content(Projectors, AR/VR head mounted display (HMD), Smartphones, Volumetric displays), By Region - Industry Forecast 2024-2031

Volumetric Video Market size was valued at USD 1.5 billion in 2019 and is poised to grow from USD 1.9 billion in 2023 to USD 16.24 billion by 2031, growing at a CAGR of 26.9% in the forecast period (2024-2031).

Volumetric capture, also known as volumetric video, is a method of capturing a three-dimensional space, such as a location or performance. This type of document collects data that can be viewed on flat screens, 3D displays, and VR goggles. Volumetric video is an interesting and rapidly evolving technology. As a 'new' area, its applications are constantly being refined, including holograms, digital humans, gaming, training, brand experiences, metaverse experiences, and much more. The capture stage is an important part of the volumetric video, and there are now several volumetric capture studios operating around the world. Furthermore, several companies have emerged in the volumetric video application space, offering specific document management capabilities to monitor and craft experiences with the often-large volumetric capture data.

The increased use of AR/VR application devices around the world is one of the major factors driving the growth of the market. The prevalence of content distribution devices driving demand for 3d graphics, as well as the use of volumetric video by medical practitioners to visualize body parts in a better and simpler way, are driving the market growth. Increased demand for 3D/360° content in the entertainment sector, as well as a rise in the number of studios involved in volumetric content production for movie making and gaming applications, all have an impact on the market. Furthermore, rapid urbanization, an increase in the consumption for the enhanced match viewing experience, and an increase in demand for specialized healthcare image-guided surgery all benefit the market.

The integration of augmented reality (AR) in marketing aims to improve consumer relationships, increase sales, and add value to the customer experience. AR is a cutting-edge tool that enables marketing brands to engage with clients via their mobile devices. It creates a new digital experience that strengthens the bond between customers and marketing brands (online and offline). Based on SQ analysis we found that by 2031, 32% of customers will be regular AR users, and 73% of smartphone AR users will be extremely satisfied with the interactive visual experiences. These AR retail statistics demonstrate that advanced AR technology has been accepted by the global market.

US Volumetric Video Market is poised to grow at a sustainable CAGR for the next forecast year.