Water Based Lubricants Market Size, Share, Growth Analysis, By Type(Men’s Water-Based Personal Lubricant, Women’s Water-Based Personal Lubricant, Unisex Water-Based Personal Lubricant), By Application(Supermarkets, Drugstores, Super Centres), By Distribution Channels(Supermarkets, Drugstores, Super Centres), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30L2232 | Region: Global | Published Date: July, 2001
Pages: 275 |Tables: 90 |Figures: 70

Water Based Lubricants Market Insights

Water Based Lubricants Market was valued at USD XX billion in 2019, and it is expected to reach a value of USD 6.0 billion by 2031, at a CAGR of 5.7% over the forecast period (2024-2031).

Growing public understanding of the numerous advantages of personal lubricants, such as ease of penetration and enjoyable masturbation, has increased consumer adoption of these items. Water-based lubricants are preferable during vaginal intercourse because they are more readily available than other lubricants. They are also safe to use with latex condoms and are simple to remove with soap and water. The availability of knowledge via blogs, videos, and online discussion forums is assisting women in exploring and purchasing these goods, which is favorably impacting demand for sexual health products such as personal lubricants.

The emergence of organic water-based lubricants, which contain natural components and are devoid of petrochemicals, parabens, glycerine, and animal products, is one of the most recent market advances. The such product offers advances will not only improve quality and customer happiness but will also contribute to increased sales of water-based lubricants.

US Water Based Lubricants Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD XX billion

Largest Segment

Men’s Water-Based Personal lubricants

Fastest Growth

Men’s Water-Based Personal lubricants

Growth Rate

5.7% CAGR

Global Water Based Lubricants Market ($ Bn)
Country Share for North America Region (%)

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Water Based Lubricants Market Segmental Analysis

Global Water Based Lubricants Market is segmented based on the Type, Distribution channel, and Region. Based on the Type, the Water Based Lubricants Market is segmented as Men’s Water-Based Personal lubricants, Women’s Water-Based Personal lubricants, And Unisex Water-Based Personal lubricants. Based on the distribution channel, the Water Based Lubricants Market is segmented as Supermarkets, Drugstores, and Super Centres. Based on Region, Water Based Lubricants Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Water Based Lubricants Market Analysis by Type

The adoption of a Men’s Water-Based Personal Lubricant system is the primary factor fueling this market's expansion. The product is becoming increasingly popular on the market because of its advantages such as including safe sex and fewer chances of injury. The availability of a variety of men’s water-based personal Lubricant solutions will probably boost market expansion.

Global Water Based Lubricants Market By Application

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Water Based Lubricants Market Regional Insights

North America held the significant Water Based Lubricants Market share. The increased popularity of personal lubricants in North America, as well as increased understanding about the product's numerous benefits, has propelled the use of personal lubricants. In Europe, end-user demand for personal lubrication for sexual activities is increasing, boosting the market for personal lubricants. In Asia Pacific, fast rise in condom usage has spurred the use of personal lubricants that help the user avoid dryness and friction or discomfort, which is projected to fuel the market.

Global Water Based Lubricants Market By Region
  • Largest
  • Fastest

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Water Based Lubricants Market Dynamics

Driver

Water Based Lubricants Market Increasing Sexual Wellness Products

  • The increased prominence of sexual health goods like personal lubricants in the general market has resulted in a significant shift in consumer acceptance of these items. This has offered enormous development potential for the sellers who are openly selling these items. Several retail outlets, including supermarkets, drugstores, and supercentres, offer dedicated shop shelves for personal lubricants, including water-based lubricants. Physical retail establishments like Walmart and Rite Aid, as well as e-commerce websites like Amazon and Walgreens, provide a diverse selection of wet lubricant solutions to consumers aged 18 to 50.

Water Based Lubricants Market Restraint

Increase in Price

  • The most noticeable impact of the epidemic on the lubricants industry was a sudden decline in demand induced by lockdowns. By mid-2020, demand in several product areas had fallen by about 30%, and competition for business was fierce. As a result, several lubricant makers and marketers were forced to reverse price increases announced at the start of the year to absorb increased base oil costs. Price increase might be a good perspective for the overall water-based lube industry however, the sale is projected to impact considering the availability of substitute products such as lubricated condoms and silicone-based lubricants.

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Water Based Lubricants Market Competitive Landscape

The Global Water Based Lubricants Market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability.

Water Based Lubricants Market Top Player's Company Profiles

  • Skincare
  • HLL Lifecare
  • Live Well Brands
  • BioFilm
  • Church & Dwight
  • Reckitt Benckiser
  • Cumming
  • Good Clean Love
  • Hathor Professional
  • Topco Sales
  • Ansell
  • Blossom Organics
  • Bodywise
  • Clean stream

Water Based Lubricants Market Recent Developments

  • In February 2021, O-Shot Women introduced O-Shot Liquid Glide, the company's first water-based lubricant in its sexual health portfolio. The silky-smooth product was created for women by women to stimulate the body's

Water Based Lubricants Key Market Trends

  • The worldwide water-based personal lubricant industry is significantly fragmented due to the existence of several vendors. Market rivalry is fierce, which has resulted in exponential product innovation in recent years. High growth rates and vast market potential are bringing a slew of new vendors and investors to the industry. Vendors are making their brands available on the shelves of outlet stores and online in order to stay competitive in the industry.

Water Based Lubricants Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by robust Secondary Desk research.

According to our Global Water Based Lubricants Market Analysis, market competition is strong, resulting in exponential product innovation in recent years. High growth rates and tremendous market potential are attracting a wave of new vendors and investors. To remain competitive in the sector, vendors are making their products available on the shelves of outlet shops and online.

Report Metric Details
Market size value in 2023 USD XX billion
Market size value in 2031 USD
Growth Rate 5.7%
Forecast period 2024-2031
Forecast Unit (Value) USD Lang="EN-US"
Segments covered
  • Type
    • Men’s Water-Based Personal Lubricant, Women’s Water-Based Personal Lubricant, Unisex Water-Based Personal Lubricant
  • Application
    • Supermarkets, Drugstores, Super Centres
  • Distribution Channels
    • Supermarkets, Drugstores, Super Centres
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Skincare
  • HLL Lifecare
  • Live Well Brands
  • BioFilm
  • Church & Dwight
  • Reckitt Benckiser
  • Cumming
  • Good Clean Love
  • Hathor Professional
  • Topco Sales
  • Ansell
  • Blossom Organics
  • Bodywise
  • Clean stream
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Water Based Lubricants Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Water Based Lubricants Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Water Based Lubricants Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Water Based Lubricants Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Water Based Lubricants Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Water Based Lubricants Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Water Based Lubricants Market was valued at USD XX billion in 2019, and it is expected to reach a value of USD 6.0 billion by 2031, at a CAGR of 5.7% over the forecast period (2024-2031).

The Water Based Lubricants Market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability. 'Skincare', 'HLL Lifecare', 'Live Well Brands', 'BioFilm', 'Church & Dwight', 'Reckitt Benckiser', 'Cumming', 'Good Clean Love', 'Hathor Professional', 'Topco Sales', 'Ansell', 'Blossom Organics', 'Bodywise', 'Clean stream'

The increased prominence of sexual health goods like personal lubricants in the general market has resulted in a significant shift in consumer acceptance of these items. This has offered enormous development potential for the sellers who are openly selling these items. Several retail outlets, including supermarkets, drugstores, and supercentres, offer dedicated shop shelves for personal lubricants, including water-based lubricants. Physical retail establishments like Walmart and Rite Aid, as well as e-commerce websites like Amazon and Walgreens, provide a diverse selection of wet lubricant solutions to consumers aged 18 to 50.

The worldwide water-based personal lubricant industry is significantly fragmented due to the existence of several vendors. Market rivalry is fierce, which has resulted in exponential product innovation in recent years. High growth rates and vast market potential are bringing a slew of new vendors and investors to the industry. Vendors are making their brands available on the shelves of outlet stores and online in order to stay competitive in the industry.

North America held the significant Water Based Lubricants Market share. The increased popularity of personal lubricants in North America, as well as increased understanding about the product's numerous benefits, has propelled the use of personal lubricants. In Europe, end-user demand for personal lubrication for sexual activities is increasing, boosting the market for personal lubricants. In Asia Pacific, fast rise in condom usage has spurred the use of personal lubricants that help the user avoid dryness and friction or discomfort, which is projected to fuel the market.

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Water Based Lubricants Market

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