USD 2.96 billion
Water Softeners Market Size, Share, Growth Analysis, By Type (Salt-Based Water Softeners, Salt-Free Water Softeners), By Product, By Process, By End Use, By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15E2514 |
Region:
Global |
Published Date: November, 2024
Pages:
157
|Tables:
89
|Figures:
63
Water Softeners Market Insights
Water Softeners Market size was valued at USD 3.17 Billion in 2023 and is poised to grow from USD 3.39 Billion in 2024 to USD 5.82 Billion by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).
Water softeners are products that remove the minerals that create hard water. The high hardness of water could result in the wastage of soap and other cleaning products by eliminating the wasted bonding. The use of hard water can also cause damage to appliances that use this water by resulting in corrosion and other types of issues, which is why demand for water softeners is projected to soar high over the coming years. Growing industrialization and high demand for softened water in different industry verticals are also forecasted to bolster water softeners market growth across the forecast period. High investments by public and private organizations to improve wastewater treatment efforts have resulted in the establishment of new water treatment plants that promote the sales of water softeners as well.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Manual
Fastest Growth
Electric
Growth Rate
7.0% CAGR
Global Water Softeners Market ($ Bn)
Country Share for North America Region (%)
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Water Softeners Market Segmental Analysis
Global Water Softeners Market is segmented by type, product, process, end use, distribution channel and region. Based on type, the market is segmented into salt-based water softeners and salt-free water softeners. Based on product, the market is segmented into catalytic softeners and electro-magnetic softeners. Based on process, the market is segmented into ion exchange, distillation and reverse osmosis. Based on end use, the market is segmented into residential, commercial (hotels and lodges, restaurants, offices, hospitals, others), industrial and municipal. Based on distribution, the market is segmented into direct sales and indirect sales. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Type
Manual water softeners account for a prominent chunk of the global water softeners demand outlook. Manual water softeners are highly affordable, and they are being widely used in developing and underdeveloped economies, which is what allows this segment to hold sway over the global water softeners market growth. However, the time-consuming nature of manual water-softening is a factor that could put a dent in this segment’s market share going forward.
On the other hand, the demand for electric water softeners is forecasted to increase at a notable pace over the coming years. Electric water softeners can automate the water softening process and reduce the margin of human errors that could impact water quality. The high efficiency of electric water softeners is also a factor that will boost their demand at a rapid pace around the world in the future.
Analysis by End User
Industrial segment dominates the global water softeners market growth. Increasing focus on water softening in industries to improve the efficiency of industrial equipment and prevent damages that hard water can cause allows this segment to hold sway over global water softener sales. The imposition of stringent mandates for wastewater treatment in industrial settings and growing investments in water treatment plants by different industrial establishments are also contributing to the high market share of industrial end users.
Meanwhile, the demand for water softeners among residential end users is projected to surge at a rapid pace across the forecast period. Increasing awareness regarding the ill effects of hard water on an individual’s skin, hair, and overall well-being is forecasted to promote the adoption of water softeners in this segment over the coming years. Rising disposable income and evolving consumer preferences are also playing a crucial role in determining future water softener sales.
Global Water Softeners Market By Type
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Water Softeners Market Regional Insights
North America accounts for a dominant share of the global water softeners marketplace. This can be attributed to the rapid adoption of water softeners in residential and industrial settings. High consumer spending potential coupled with increasing awareness regarding water quality is forecasted to increase the demand for water softeners in this region across the forecast period. The United States is forecasted to lead sales of water softeners in the North American region while being followed by Canada.
Meanwhile, a robust focus on sustainability and water treatment in Europe allows it to become the second-largest market for water softeners in the world. The imposition of numerous water treatment mandates to curb water pollution and promote the use of clean water is boosting water softener sales in this region. Efforts of the European Union to reduce its environmental impact and reverse climate change are also estimated to bolster the demand for water softeners in the long run. Sweden, Germany, France, and the United Kingdom are slated to be noteworthy markets for water softener companies in this region.
Global Water Softeners Market By Region
- Largest
- Fastest
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Water Softeners Market Dynamics
Drivers
Rising Awareness Regarding Ill Effects of Hard Water
- People around the world are becoming more aware of the issues associated with hard water consumption and use, which is pushing them to opt for water softeners.
High Focus on Wastewater Treatment
- Growing focus on sustainability is slated to bolster the demand for wastewater treatment plants around the world and this is estimated to uplift sales of water softeners as they are a key component of wastewater treatment facilities.
Restraints
High Costs
- Getting an advanced water softener could be a very capital-intensive task and so will be its maintenance. These high costs could restrain end users from opting for water softeners and thereby slow down market growth as well.
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Water Softeners Market Competitive Landscape
Water softener companies should invest heavily in product innovation and incorporation of advanced water treatment technologies to boost sales potential. Market players should also focus on partnering and collaborating with governments and other non-profit organizations to take advantage of their water treatment initiatives. A high focus on sustainability around the world is also estimated to be a key factor that companies can capitalize on in the long run. Creative marketing strategies could also help water softener providers maximize their sales among residential users. Companies can also focus on making their advanced products more affordable, which will allow them to expand their customer base and boost revenue generation as well.
Top Player’s Company Profiles
- A.O. Smith Water Technologies
- BWT AG
- Culligan International Company
- Evoqua Water Technologies
- Feedwater Limited
- Kinetico Incorporated
- Marlo Incorporated
- Monarch Water Ltd.
- Pentair Residential Filtration LLC
- Canature Environmental Products Co., Ltd.
- General Electric Company
- Kent RO Systems Ltd.
- Marmon Holdings, Inc. (Berkshire Hathaway Inc.)
- NuvoH20, LLC
- US Water Systems, Inc.
- Watercare Softeners Ltd.
- 3M
- Harvey Water Softeners Ltd.
- Kaineng Health Overseas
- AXEL JOHNSON
Recent Developments
- Rheem, an American supplier of water heating and HVAC solutions, announced the launch of a new range of water softeners back in February 2021. The novel Rheem Preferred Series Water Softeners were equipped with learning technology to optimize soft water as per usage patterns.
Water Softeners Key Market Trends
- Advancements in Water Treatment Technology: Companies around the world are continually investing in the development of novel technologies that could improve the water softening process and offer better quality water for users. Water softener manufacturers should focus on the incorporation of advanced technologies to create novel products that will allow them to scale their business to a new level going forward.
Water Softeners Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per our analysis, a high focus on sustainability and growing demand for potable water are forecasted to be key prospects that will boost demand for water softeners on a global level across the forecast period. The imposition of stringent wastewater treatment mandates by governments around the world is also estimated to uplift the demand for water softeners in the long run. However, the high costs associated with the installation and maintenance of water softeners are forecasted to remain a key deterrent for market growth in the future. North America holds sway over the global water softeners demand, and this can be attributed to the high consumer spending potential and growing awareness regarding the ill effects of hard water. Water softener providers should invest in the integration of advanced water treatment technologies to open new growth opportunities going forward.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 2.96 billion |
| Market size value in 2031 | USD 5.44 billion |
| Growth Rate | 7.0% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Water Softeners Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Water Softeners Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Water Softeners Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Water Softeners Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Water Softeners Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Water Softeners Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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