Global Web Analytics Market

Web Analytics Market Size, Share, Growth Analysis, By Offering (Solution, Services), By Deployment (On-premises, Cloud), By Enterprise Type (Small & Medium Enterprises, Large Enterprises), By Application, By Industry, By Region -Industry Forecast 2025-2032.

Report ID: SQMIG45B2157 | Region: Global | Published Date: November, 2024
Pages: 167 | Tables: 98 | Figures: 76

Web Analytics Market News

  • March 2023: Orem, Utah-based integration solutions company Datajoin announced digital analytics integration with Adobe Analytics Group and Google Analytics group. This new integration extends digital analytics tools beyond website metrics to drive business customer acquisition. Datajoin can integrate web analytics data to help you get the most out of marketing automation and advertising programs.
  • February 2023: das42 announced that it has acquired google cloud partner advantage data analytics services partner specialization. das42 has demonstrated its expertise and the capabilities in developing customer solutions in the data analytics industry.
  • October 2022, Google Cloud announced a partnership with Snap Inc. has been working with the company to use Google data, analytics and artificial intelligence/machine learning (AI/ML) technology to enable Snapchat growth.
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FAQs

Global Web Analytics Market size was valued at USD 4.30 billion in 2022 and is poised to grow from USD 5.07 billion in 2023 to USD 18.78 billion by 2031, growing at a CAGR of 17.80% during the forecast period (2024-2031).

The web analytics market is highly competitive, with companies including large, established technologies, specialized analytics providers and start-ups competing for innovation, technological advances, pricing, and ability to combined with the new digital marketing. Business tools in the solutions created a dynamic market environment characterized by the development of new strategic collaboration, acquisition and analytics initiatives. 'Google LLC  ', 'IBM Corporation  ', 'Facebook Inc.  ', 'Amplitude Inc.  ', 'Adobe Systems Incorporated.  ', 'Yahoo! Inc. (Verizon)  ', 'Microsoft Inc.  ', 'comScore Inc.  ', 'Glassbox Ltd.    ', 'MicroStrategy Incorporated  ', 'Tableau Software (Salesforce.com Inc.)  ', 'SAS Institute  ', 'Matomo.org  ', 'Contentsquare  ', 'Teradata Corporation  ', 'Mouseflow, Inc  ', 'Hootsuite Inc.  ', 'SimilarWeb Ltd  ', 'Crazy Egg, Inc.  ', 'Sandstorm Analytics Inc. (kissmetrics)'

One of the major drivers of the web analytics market is the increasing emphasis on data-driven decisions on the business benefits of using web analytics tools to achieve them insights into customer behavior, website performance and marketing effectiveness. Organizations embrace the explosive growth of online content and e-commerce; companies are investing in sophisticated web analytics solutions to understand the interactions of them and manage usability effectively. This quality is especially important when businesses customer involvement strives to increase conversion rates and increase return on investment (ROI). The ability to collect, analyze and interpret large amounts of data enables organizations to make strategic decisions, thus driving the demand for web analytics tools.

Increased Use of Artificial Intelligence and Machine Learning: A major trend shaping the web analytics market is the increased use of artificial intelligence (AI) and machine learning (ML) technologies. These advanced technologies provide businesses with the ability to analyze information more correctly, and discover the hidden styles, insights and ML algorithms to enhance predictive analytics capabilities.

North America held the maximum revenue share in 2023 and is predicted to be a distinguished contributor to the web analytics market. Rising technological improvements and growing investments by companies to bring improvement in on-line advertising, social media marketing, search engine marketing, and different virtual channels. Similarly, the presence of full-size net analytics device vendors, inclusive of Google, AWS, Salesforce, Microsoft, and IBM, within the U.S., Canada, and Mexico will drive the market increase for the duration of the forecast duration.

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Global Web Analytics Market

Report ID: SQMIG45B2157

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