Global Web Analytics Market

Web Analytics Market Size, Share, Growth Analysis, By Offering (Solution, Services), By Deployment (On-premises, Cloud), By Enterprise Type (Small & Medium Enterprises, Large Enterprises), By Application, By Industry, By Region -Industry Forecast 2025-2032.

Report ID: SQMIG45B2157 | Region: Global | Published Date: November, 2024
Pages: 167 | Tables: 98 | Figures: 76

Web Analytics Market Insights

Web Analytics Market size was valued at USD 5.07 Billion in 2023 and is poised to grow from USD 5.97 Billion in 2024 to USD 22.12 Billion by 2032, growing at a CAGR of 17.80% during the forecast period (2025-2032).

The global web analytics market is expected to grow significantly during the forecast period. Web analytics is a tool that studies the impact of a website on users. Web analytics software is used to determine if websites are performing properly. Website publishers use this software to measure specific data such as number of visitors, channel access, search engine keywords, time spent on the site, links clicked on the web etc. There are two types of web analytics; Off-site and on-site network analysis. Off-site network analytics refers to the analysis and network measurement of the entire Internet.

On-site web analytics measures visitor behaviour on a user’s own website, including its drivers and modifications, and thus measures the performance of the website in a business environment. Some key applications are business and market research, online advertising, behavioural targeting, global traffic management, digital rights management, online fraud detection, personalization, and more. Improving marketing activities to keep pace with competitors in the current competitive environment is one of the key drivers for the growth of the web analytics market. Companies need to monitor the performance of their websites, and drive marketing improve.

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Web Analytics Market size was valued at USD 5.07 Billion in 2023 and is poised to grow from USD 5.97 Billion in 2024 to USD 22.12 Billion by 2032, growing at a CAGR of 17.80% during the forecast period (2025-2032).

The web analytics market is highly competitive, with companies including large, established technologies, specialized analytics providers and start-ups competing for innovation, technological advances, pricing, and ability to combined with the new digital marketing. Business tools in the solutions created a dynamic market environment characterized by the development of new strategic collaboration, acquisition and analytics initiatives. 'Google LLC  ', 'IBM Corporation  ', 'Facebook Inc.  ', 'Amplitude Inc.  ', 'Adobe Systems Incorporated.  ', 'Yahoo! Inc. (Verizon)  ', 'Microsoft Inc.  ', 'comScore Inc.  ', 'Glassbox Ltd.    ', 'MicroStrategy Incorporated  ', 'Tableau Software (Salesforce.com Inc.)  ', 'SAS Institute  ', 'Matomo.org  ', 'Contentsquare  ', 'Teradata Corporation  ', 'Mouseflow, Inc  ', 'Hootsuite Inc.  ', 'SimilarWeb Ltd  ', 'Crazy Egg, Inc.  ', 'Sandstorm Analytics Inc. (kissmetrics)'

One of the major drivers of the web analytics market is the increasing emphasis on data-driven decisions on the business benefits of using web analytics tools to achieve them insights into customer behavior, website performance and marketing effectiveness. Organizations embrace the explosive growth of online content and e-commerce; companies are investing in sophisticated web analytics solutions to understand the interactions of them and manage usability effectively. This quality is especially important when businesses customer involvement strives to increase conversion rates and increase return on investment (ROI). The ability to collect, analyze and interpret large amounts of data enables organizations to make strategic decisions, thus driving the demand for web analytics tools.

Increased Use of Artificial Intelligence and Machine Learning: A major trend shaping the web analytics market is the increased use of artificial intelligence (AI) and machine learning (ML) technologies. These advanced technologies provide businesses with the ability to analyze information more correctly, and discover the hidden styles, insights and ML algorithms to enhance predictive analytics capabilities.

North America held the maximum revenue share in 2023 and is predicted to be a distinguished contributor to the web analytics market. Rising technological improvements and growing investments by companies to bring improvement in on-line advertising, social media marketing, search engine marketing, and different virtual channels. Similarly, the presence of full-size net analytics device vendors, inclusive of Google, AWS, Salesforce, Microsoft, and IBM, within the U.S., Canada, and Mexico will drive the market increase for the duration of the forecast duration.

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Global Web Analytics Market

Report ID: SQMIG45B2157

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