Web Application Firewall Market Size, Share, Growth Analysis, By Component(Solutions (Hardware appliances, Virtual appliances, Cloud-based), Services (Managed Services), By Organization Size (Large Enterprises, Small & Medium Sized Enterprises), By Vertical(Banking, Financial Services & Insurance, Retail, IT & Telecommunications), By Region - Industry Forecast 2024-2031

Drivers

Growing Number of Cyber Threats 

• The sophistication and frequency of cyberattacks like (XSS) cross-site scripting, SQL injection, and DDoS attacks are growing on a large scale. Businesses and companies are actively highlighting web application security for better guard confidential and sensitive information and maintain continuity of business. This priority is resulting in increased demand for WAF solutions as key elements of cybersecurity tactics. 

Introduction of DevSecOps Practices 

• The incorporation of security in DevOps (DevSecOps) process focuses on the need for better security measures during the lifecycle of software development. As businesses are increasing adopting DevSecOps, the need and demand for web application firewall is also increasing. WAFs can effectively and smoothly incorporate CD-CI pipelines, confirming proper security is preserved from development via deployment. 

Restraints 

Evolving Threat Landscape to Restrain Market 

• Cyber threats are constantly changing and progressing with attackers creating novel techniques to break improved security measures. This is one of the leading challenges witnessed in the market. Web application firewalls should periodically upgrade their learning and rules to stay updated with these variations and changes. Businesses may be worried about if their web application security efficiently mitigates developing threats. 

Integration Complexity and Low Awareness 

• Incorporating web application firewall with the current IT security tools and infrastructure may be challenging and consume time. Businesses may witness barriers in complying with their existing systems, resulting in delays in implementation and higher operational overheads. Moreover, several businesses are not fully aware of the benefits of WAFs, which may slow down the adoption of these features, thus hindering the market.