What is the global market size of Webtoons Market?

Global Webtoons Market size was valued at USD 3.7 billion in 2021 and is poised to grow from USD 5.06 billion in 2022 to USD 84.93 billion by 2030, growing at a CAGR of 36.8% in the forecast period (2023-2030).

Webtoons Market Size, Share, Growth Analysis, By Product(Subscription Based, Advertisement Based), By Genre(Action, Sci-fi, Horror, Comedy), By Devices(Mobiles, Tablets, Computers, Others), By Region - Industry Forecast 2025-2032

Report ID: SQMIG45E2079 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 93 | Figures: 76

Webtoons Market Dynamics

Webtoons Market Driver

Rise in the growth of mobile based subscriptions, has led to an expansion in online operations, that is made available on numerous entertainment platforms involving digital comics, action comics, series and other readables.
Webtoons are projected to generate enormous growth prospects as these digital comics have considerably reduced the need for obtaining drawing tools such as drawing pens and screen tone. Webtoons include vertically arranged pictures in which users may scroll from top to bottom, that allows designers to display one large-size picture on tablet or mobile.
Intensifying competition is forcing the major companies operating in the webtoons market to focus on the launching of fresh content and new online series to attract noteworthy customers.

Webtoons Market Restraint

Webtoons can be read only on online platforms and the most of the webtoon contents are very diminutive in length owing to which they do not posses enough episodes to create a print version.
Due to the niche property of the industry, the illustrators existing in the webtoon programs are amateur, owing to which level and quality of webtoon narratives may dissatisfy the readers.

Webtoons Market Report Snapshots

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Webtoons Market size was valued at USD 5.06 Billion in 2023 and is poised to grow from USD 6.92 Billion in 2024 to USD 116.18 Billion by 2032, growing at a CAGR of 36.8% during the forecast period (2025-2032).

The Webtoons Market is consolidated, with the existence of limited number of firms operating in both domestic and international markets. The industry's top players are embracing strategic collaboration initiatives to improve market share and profitability. Some of the major players in the market are Sidewalk Group, NHN Comico Corp., Marvel Unlimited, Kakao Corp., Naver Webtoon Corp., Lezhin Entertainment, Bomtoon, Tappytoon, Daum Webtoon And Company and Izneo Webtoon are driving the market. 'LINE Webtoon', 'Lezhin Comics', 'Toomics', 'Naver Webtoon', 'Tapas Media', 'KakaoPage Corp.', 'Comico', 'Bomtoon', 'Spottoon', 'TappyToon', 'Manhwa Manga Entertainment', 'MangaToon', 'NetComics', 'DailyToon', 'Fivestar Comics', 'Mr. Blue', 'Cartoon Network', 'Daum Webtoon', 'D&C Media Co., Ltd.', 'Bilibili Inc.'

Rise in the growth of mobile based subscriptions, has led to an expansion in online operations, that is made available on numerous entertainment platforms involving digital comics, action comics, series and other readables.

Most of individuals across the globe have acess to internet connection, which has brought a great expanse in the number of customers leaning towards webtoon.

Asia Pacific webtoons market held the largest global webtoons market share in the past, as the major consumption of digital comics is within Asia Pacific countries. The impact of Korean wave is obviously noticeable across the globe particularly among the nations like Singapore, China, Indonesia, India, Vietnam, among others in the Asia Pacific region. Therefore it is expected to vigorously impact the market development by 2028. Moreover, the rise of different webtoon designer organizations and consultants is likely to provide additional support to the market development throughout the next few years.

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Webtoons Market Size, Share, Growth Analysis, By Product(Subscription Based, Advertisement Based), By Genre(Action, Sci-fi, Horror, Comedy), By Devices(Mobiles, Tablets, Computers, Others), By Region - Industry Forecast 2025-2032

Webtoons Market Dynamics

Webtoons Market Report Snapshots

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