Wellness Tourism Market Size, Share, Growth Analysis, By Service(In-country Transport, Lodging, Food & Beverage, Wellness Activities), By Travel Purpose(Primary and Secondary), By Travel Type(Domestic and International), By Region - Industry Forecast 2024-2031

The global wellness tourism market is anticipated to be high in demand in North America due to the existing culture that supports health and wellness as the already achieved economic growth plus the rising income level. There is a wide range of wellness tourism activities in this region, from high-end hotels with spas and massage services to treatment holidays, all which appeal to local and foreign visitors. Added value wellness services, such as health focused travel programs, spa or treatment holidays, and health festivals attract the ever-increasing population of clients seeking wellness services. Moreover, the increasing focus on mental health and the management of stress is also a reason as to why there is a rise in participation in activities that wellness involves making North America one of the most ideal places for wellness-based travel experiences. 

The global wellness tourism market on a global scale is growing rapidly, especially in Europe considering its history, wellness practices and, above all, the emphasis on overall well-being. The continent has much to offer, such as spa holiday resorts, sanatoriums with thermal water pools and holistic approaches to treatment that employ the healing powers of Mother Nature. Within the last few years, an increase in the popularity of healthier ways of living and sustainable tourism has given birth to handle travel. Moreover, European destinations tend to offer local cuisine, nature and mindfulness in the mix which attracts such tourists. Wellness festivals and retreats are on the increase which also makes Europe one of the most competitive capabilities on the market of wellness tourism.