Wellness Tourism Market Size, Share, Growth Analysis, By Service(In-country Transport, Lodging, Food & Beverage, Wellness Activities), By Travel Purpose(Primary and Secondary), By Travel Type(Domestic and International), By Region - Industry Forecast 2024-2031

Global Wellness Tourism Market size was valued at USD 814.60 Billion in 2022 and is poised to grow from USD 915.77 Billion in 2023 to USD 2336.34 Billion by 2031, at a CAGR of 12.42% during the forecast period (2024-2031). 

Wellness tourism is travel that is done with the intention of improving or preserving one's own well-being. The desire for a healthy lifestyle, the prevention of illness, the reduction of stress, the control of unhealthy lifestyle choices, and/or genuine experiences are what drive it. With the assistance of the wellness industry, the customers are able to take a travel in a different way – as an opportunity for rest and rejuvenation, fun and self-discovery, and exploration. Nowadays, individuals travel to a myriad of establishments and places such as, ask, hospitals, wellness spas, fitness markets and wellness resorts, in pursuit of improving their mental or physical health. This shifting lifestyle is what opens wellness tourism, which works towards the enhancement of both health and wellbeing with a range of activities of a spiritual nature, psychological and physical elements. 

To maintain a healthy lifestyle, lower stress, prevent disease, and improve their wellbeing, tourists are more likely to interact with locals and learn about their nature and culture. This is expected to fuel the growth of the global wellness tourism market. Computers, smartphones, and other networking devices are becoming increasingly popular as e-literacy rises. As customers gradually switch from traditional to online reservations, online travel service companies seek to make trip planning and booking easier for passengers. Additionally, the growth of the online travel business is driven by the ability to evaluate different adventure travel options, quick and convenient bookings for flights and hotels, booking activities, and an increase in customer trust in online payments. All of these factors contribute to the market's expansion.

US Wellness Tourism Market is poised to grow at sustainable CAGR for the next forecast year.