Wet Wipes Market Size, Share, Growth Analysis, By Product(Household Wipes, Baby Wipes, Facial and Cosmetic Wipes, Hand & Body Wipes), By Material(Non-Woven, and Woven), By Distribution Channel(Online, Offline (Supermarkets & Hypermarkets, Pharmacy, and Others)), By End User(Hospitals, Clinics, Homecare Settings and Others), By Region - Industry Forecast 2025-2032

Global Wet wipes Market size was valued at USD 23.38 Billion in 2022 and is poised to grow from USD 24.29 Billion in 2023 to USD 32.99 Billion by 2031, at a CAGR of 3.9% during the forecast period (2024-2031).

Global Wet Wipes Market is highly competitive, with a large number of players operating in the market. To meet the rising demand for wipe products, businesses must focus on product innovation and effective capacity use. The market's most well-known company is Kimberly-Clark Company. The company is continually working to reduce the CO2 emissions from its operations, which helps it achieve FDA compliance for its diverse pulp-based goods and contribute to environmental sustainability. The business heavily relies on a variety of online marketing techniques to increase sales of sanitary and hygiene products through company-owned and affiliate web storefronts. 'Procter & Gamble Co.', 'Johnson & Johnson Services, Inc.', 'Kimberly-Clark Corporation', 'Nice-Pak Products, Inc.', 'The Clorox Company', 'Unicharm Corporation', 'S. C. Johnson & Son, Inc.', '3M Company', 'Reckitt Benckiser Group plc', 'Diamond Wipes International, Inc.', 'Edgewell Personal Care Company', 'Svenska Cellulosa AB SCA', 'Beiersdorf AG', 'La Fresh Group, Inc.', 'Rockline Industries, Inc.', 'Himalaya Wellness', 'Meridian Industries Inc.', 'Body Wipe Company', 'Greenbrier International, Inc.', 'Hangzhou Guoguang Touring Commodity Co., Ltd.', 'In March 2024, Navigator Paper UK Limited launched a cash offer to acquire Accrol Group Holdings plc, aiming to bolster its position in the UK tissue market with anticipated synergies and increased market presence. Accrol is a leading tissue converter and supplier of toilet tissues, kitchen rolls, facial tissues, and wet wipes to many of the UK’s leading discounters and grocery retailers across the UK.  ', 'In January 2024, Accrol, a U.K.-based independent tissue converter, finalized the acquisition of Severn Delta Limited, a maker of wet wipes and tumble dryer sheets based in Somerset, U.K. Delta's revenues are reported at £5 million. ', 'In September 2023, TERRA a renowned manufacturer of premium eco-conscious and organic personal care products, made its debut in the Indian market following the resounding success of its groundbreaking Organic Biodegradable Baby Wipes in the USA and its home market of New Zealand.'

The demand for bathroom and toilet tissues is increasing as a result of the increased personal hygiene requirements for cleanliness. Also, as air pollution and dust issues have gotten worse, housekeepers are using more kitchen tissue to effectively clean the utensils and other kitchenware items. Globally, rising nuclear family habits are fuelling a demand boom for household cleaning supplies. There is a constant need for wet tissues with increased absorption and softness because to the growing senior population around the world and their increasing mobility concerns.

Development of Sustainable Wipes with Biodegradable Components to Promote Market Expansion: Industry associations and major players now concentrate on providing hygiene products made of biodegradable materials such recycled plastic, organic cotton, natural bamboo, and others to prevent plastic pollution issues and support environmental sustainability. Because of this, sustainable wipes are a popular trend in the market. As an illustration, Coterie Baby Inc. introduced plant-based, biodegradable, and compostable baby hygiene sheets to the U.S. market in May 2021. Moreover, consumers who use hospital services will have greater access to antimicrobial property-based disinfection products, creating additional market growth potential. The distribution of hygiene products by common businesses in environmentally responsible packaging will increase demand for the product.

With a sales share of nearly 36.3% in 2021, North America dominated the wet wipes market. In North America, women's growing awareness of infant care is also fueling the demand for baby wet wipes. The vast majority of European nations, including Germany, the U.K., and France, place a high value on hygiene and are willing to pay more for premium personal care and hygiene products. In addition, as women's discretionary income rises, they are able to spend more on high-end personal care and hygiene items, including wet wipes.