USD 9.53 billion
Wheat Protein Market Size, Share, Growth Analysis, By Product Type(Wheat gluten, wheat protein isolates, textured wheat proteins, and wheat protein hydrolysates), By Application(Bakery & confectionery, animal feed, dairy, personal care), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30I2322 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
66
|Figures:
75
Wheat Protein Market Insights
Global Wheat Protein Market size was valued at USD 9.53 billion in 2022 and is poised to grow from USD 9.99 billion in 2023 to USD 14.53 billion by 2031, at a CAGR of 4.8% during the forecast period (2024-2031).
The global wheat protein market has been witnessing significant growth over the years, driven by factors such as increasing health awareness among consumers, rising demand for vegan and vegetarian diets, and growing adoption of wheat protein in various end-use industries. Wheat protein is a plant-based protein that is derived from wheat and is a rich source of amino acids, making it an ideal ingredient in various food and beverage products. The primary purpose of the wheat protein market is to cater to the increasing demand for plant-based proteins in various end-use industries such as food and beverage, personal care, and animal feed. With the rising health consciousness among consumers, there has been a shift towards plant-based diets, which has created a significant demand for wheat protein. One of the major drivers of the wheat protein market is the increasing health awareness among consumers. Consumers are increasingly becoming aware of the health benefits of plant-based proteins and are, therefore, opting for products that are made using wheat protein. Additionally, the rising demand for vegan and vegetarian diets is also driving the growth of the wheat protein market. Another driver of the market is the growing adoption of wheat protein in various end-use industries such as food and beverage, personal care, and animal feed.
One of the major restraints of the wheat protein market is the high cost of production. The production of wheat protein requires specialized equipment and expertise, which increases the overall cost of production. Additionally, the availability of alternative plant-based proteins such as soy protein and pea protein is also hindering the growth of the wheat protein market. One of the key trends in the wheat protein market is the increasing adoption of wheat protein in the food and beverage industry. With the rising demand for plant-based proteins, food manufacturers are increasingly using wheat protein as an ingredient in various food products such as nutritional bars, meat substitutes, and bakery products. Another key trend in the market is the increasing adoption of wheat protein in the personal care industry.
With the rising demand for natural and organic personal care products, manufacturers are increasingly using wheat protein as an ingredient in shampoos and conditioners as it helps in improving the texture and volume of hair. One of the major opportunities in the wheat protein market is the increasing demand for plant-based proteins in emerging economies such as China and India. With the rising health consciousness among consumers in these countries, there is significant potential for the growth of the wheat protein market. Another opportunity in the market is the increasing demand for wheat protein in the animal feed industry. With the rising demand for high-quality animal protein, there is a significant potential for the use of wheat protein in animal feed as it is a rich source of amino acids and helps in improving the overall health of animals.
US Wheat Protein Market is poised to grow at sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Wheat gluten
Fastest Growth
Wheat protein hydrolysates
Growth Rate
4.8% CAGR
Global Wheat Protein Market ($ Bn)
Country Share for North America Region (%)
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Wheat Protein Market Segmental Analysis
Global Wheat Protein Market is segmented on the basis of product type, application, and region. By product type, the market is segmented into wheat gluten, wheat protein isolates, textured wheat proteins, and wheat protein hydrolysates. By application, the market is segmented into bakery & confectionaries, animal feed, dairy, personal care, and sports & nutrition. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Global Wheat Protein Market Analysis by Product Type
The wheat gluten segment dominated the global wheat protein market, which accounted for the highest revenue share of 38.9% in 2021. This is due to its wide range of functionalities, including texturing, viscoelasticity, binding, foaming, and emulsification, making it a commonly used ingredient in bakery products. Moreover, it also acts as an excellent meat substitute for vegetarian and vegan products, further driving its demand in the market. However, the rising gluten intolerance rates have restrained the demand for wheat gluten in recent years. According to Beyond Celiac, celiac disease affects one out of every 133 individuals in the U.S. The disease is inherited and raises the chances of developing various diseases such as arthritis, liver disease, obesity, and lactose intolerance. Therefore, gluten intolerance can only be treated with a gluten-free diet, and even those who are not allergic to gluten prefer a gluten-free diet, which may hinder the growth of the wheat gluten segment.
The wheat protein hydrolysate segment is predicted to grow at the fastest CAGR of 5.5% during the forecast period of 2023-2030. This is primarily due to the growing demand for plant-based ingredients in dietary supplements and technical advancements in the personal care and cosmetics product sector. Furthermore, wheat protein isolate is also experiencing significant growth in demand, being a protein-rich dietary supplement widely used in sports supplements.
Global Wheat Protein Market Analysis by Application
In 2021, the bakery and confectionery application segment dominated the global wheat protein market, accounting for a volume share of 38.75%. The demand for wheat protein in bakery applications is driven by factors such as increased moisture content, improved water absorption, and softness of the finished product. Additionally, the increased consumption of quick-bite foods such as confectionery and snacks due to changing lifestyles is fueling the product's demand. As a result, the market is expected to grow further during the forecast period due to the rising consumer demand for products like pastries, bread, cakes, rolls, and other bakery items.
The dairy application segment is expected to grow steadily at a CAGR of 1.9% from 2022 to 2030. This is due to the large presence of lactose-intolerant people, which has increased the demand for wheat protein in dairy applications. Moreover, this protein effectively replaces lactose in fermented dairy items and is frequently used in vegetable beverages and desserts. Wheat protein serves primarily as a low-cost alternative to milk, targeting people who are lactose intolerant. Hydrolyzed proteins also work well to replace dairy proteins, supporting the demand in the coming years with expanding applications in the dairy industry.
Global Wheat Protein Market Size By Product Type
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Wheat Protein Market Regional Insights
North America had the largest share of the wheat protein market in terms of revenue, accounting for 34.22% in 2021. This can be attributed to factors such as increased awareness among consumers about the health benefits of wheat protein, a well-established food processing industry, and a growing vegetarian population. In addition, the rising demand for bakery products and meat substitutes has contributed to the growth of the market in this region. Furthermore, the region's significant wheat production and increasing demand for healthy and nutritious products are also driving market growth.
Asia Pacific is expected to have a CAGR of 3.4% during the forecast period, driven by the growing vegan population and increasing awareness of healthy food consumption in people who want to live a healthy lifestyle. The expansion of the healthcare and cosmetics industries in countries such as Japan, China, India, and South Korea, combined with rising domestic demand, is also contributing to the growth of the market. Additionally, the lower manufacturing costs of protein in comparison to the U.S. and developed European countries are expected to drive market growth during the projected time frame.
Global Wheat Protein Market Size By Region
- Largest
- Fastest
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Wheat Protein Market Dynamics
Global Wheat Protein Market Drivers
Growing demand for plant-based protein
- The increasing demand for plant-based protein is a significant driver of the global wheat protein market. Wheat protein is an excellent source of plant-based protein, which is becoming increasingly popular among consumers who are looking for healthier and more sustainable food options. Furthermore, wheat protein has a wide range of applications, from bakery products to nutritional supplements, which makes it an attractive ingredient for food manufacturers.
Rising consumer awareness of health and wellness
- Another significant driver of the global wheat protein market is the growing consumer awareness of health and wellness. Consumers are becoming more health-conscious, and they are seeking out products that are high in protein and other nutrients. Wheat protein is a healthy and nutritious ingredient that can help meet this demand. Moreover, it is low in calories and has several health benefits, such as aiding in cholesterol management and improving cardiovascular health.
Global Wheat Protein Market Restraints
Gluten intolerance
- One of the significant restraints of the global wheat protein market is the rising prevalence of gluten intolerance. Celiac disease, a severe form of gluten intolerance, affects a significant portion of the population. This has led to a decline in demand for wheat gluten, which is a widely used ingredient in the food industry. As a result, food manufacturers are increasingly turning to gluten-free alternatives, which could limit the growth of the wheat protein market.
Limited consumer awareness in certain regions
- Another restraint of the global wheat protein market is the limited consumer awareness in certain regions. In some parts of the world, consumers are less aware of the health benefits of wheat protein and its various applications in the food industry. This lack of awareness could limit the market's growth potential in these regions, as food manufacturers may be less inclined to incorporate wheat protein into their products if there is limited consumer demand.
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Wheat Protein Market Competitive Landscape
Global Wheat Protein Market is highly competitive, with a large number of players operating at the regional and global levels. The market is dominated by some of the major players. These companies are focusing on strategies like mergers and acquisitions, partnerships, collaborations, and new product launches to expand their market share and strengthen their position in the market. Additionally, increasing research and development activities aimed at developing innovative and improved wheat protein products are also contributing to the intense competition in the market. The competition is expected to remain high in the coming years as more players enter the market and existing players continue to adopt various strategies to maintain their market position.
Top Player’s Company Profiles in Global Wheat Protein Market
- Archer Daniels Midland Company (US)
- Cargill, Incorporated (US)
- Roquette Frères (France)
- MGP Ingredients, Inc. (US)
- Tereos S.A. (France)
- Glico Nutrition Co., Ltd. (Japan)
- The Scoular Company (US)
- Manildra Group (Australia)
- Kröner-Stärke GmbH (Germany)
- Gluten Y Almidones Industriales S.A. (Spain)
- CropEnergies AG (Germany)
- Axiom Foods, Inc. (US)
- Crespel & Deiters GmbH & Co. KG (Germany)
- Agridient B.V. (Netherlands)
- AIT Ingredients (France)
- Kroner-Starke GmbH (Germany)
- Tereos Syral (France)
- Chamtor (France)
- Limagrain Ingredients (France)
- Kewpie Corporation (Japan)
Global Wheat Protein Market Recent Developments
- In December 2023, Equii, a food technology startup focusing on high complete protein and low-carb bread, expanded its product line with the launch of Equii complete protein and added fiber bread. The new varieties are Premium Classic Wheat + Fiber and Premium Multi-Grain + Fiber. The bread contains 4 grams of dietary fiber per slice and 8 grams of protein, according to Equii.
- In November 2023, Amber Wave, a company affiliated with Summit Agricultural Group, launched production at its wheat protein facility in Phillipsburg, Kansas. The facility also has the capacity to produce 50 MMgy of advanced ethanol from wheat feedstock.
- In August 2023, Toronto, Canada-based startup Terra Bioindustries raised a seed round to support small-scale commercial production of a mild-tasting barley protein concentrate and fermentable sugars from upcycled spent grains.
Wheat Protein Key Market Trends
- Increasing demand for plant-based proteins: The global shift towards plant-based diets is driving the demand for wheat protein as a substitute for animal-based proteins. This trend is expected to continue in the coming years, fueled by concerns over sustainability, health, and animal welfare.
- Technological advancements: Advancements in technology have led to the development of new processing methods that improve the quality and functionality of wheat protein. These advancements are also driving innovation in the food industry, leading to the development of new and more appealing products.
- Growing consumer awareness of health and wellness: Consumers are increasingly aware of the health benefits of wheat protein, including its ability to aid in weight management and support cardiovascular health. This awareness is driving demand for wheat protein products and is expected to continue to do so in the coming years.
- Expansion in emerging markets: The growth of emerging markets, particularly in Asia-Pacific, is expected to drive demand for wheat protein as more consumers seek out healthy and sustainable food options. This is expected to create new opportunities for companies operating in the global wheat protein market to expand their operations and increase market share.
Wheat Protein Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Wheat Protein Market analysis, the market is projected to grow significantly in the coming years due to increasing consumer demand for plant-based protein sources, rising health consciousness, and changing dietary habits. The market is also driven by the growing demand for wheat protein in various applications, including bakery, snacks, dairy, and meat alternatives. Additionally, the increasing use of wheat protein as a functional ingredient in the food industry, owing to its excellent binding and emulsifying properties, is further driving the market growth. Geographically, North America dominated the global wheat protein market, owing to the region's well-established food processing industry and increasing consumer awareness of the health benefits of wheat protein. The Asia Pacific region is also anticipated to grow significantly during the forecast period, driven by a growing vegan population, increased awareness of healthy food consumption, and the industrial growth of the healthcare and cosmetics sectors. However, the global market also faces several challenges, including the high cost of production, limited awareness among consumers in developing regions, and the availability of alternative plant-based protein sources. Nevertheless, ongoing research and development activities to improve the functionality and nutritional content of wheat protein are expected to provide growth opportunities in the market.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 9.53 billion |
| Market size value in 2031 | USD 14.53 billion |
| Growth Rate | 4.8% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Wheat Protein Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Wheat Protein Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Wheat Protein Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wheat Protein Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wheat Protein Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Wheat Protein Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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